50 episodes

As a health practitioner, you have the power to significantly change lives, prevent disease, heal the body, and support people in their quest for happiness and health. This podcast is dedicated to helping you leverage your knowledge, training and practical experience to make a bigger impact on the world. You’ll get quick tips, insightful interviews and actionable strategies so you can get your program out into the world to change more lives and grow your practice.

The Leveraged Practice Podcast Stephanie Clairmont

    • Marketing

As a health practitioner, you have the power to significantly change lives, prevent disease, heal the body, and support people in their quest for happiness and health. This podcast is dedicated to helping you leverage your knowledge, training and practical experience to make a bigger impact on the world. You’ll get quick tips, insightful interviews and actionable strategies so you can get your program out into the world to change more lives and grow your practice.

    Ep. 50 Is Now the Right Time to Offer an Online Program?

    Ep. 50 Is Now the Right Time to Offer an Online Program?

    For so many of us health professionals, doing less one to one hours and doing more leveraged group programming sounds great. In fact, it sounds fantastic! 
    But one of the biggest concerns or questions I get is, when is the right time to create an online program?
    When is the right time to invest my energy, time and money?
    You want to create the life that works for you - but you’re struggling to identify if you should take the leap to create an online program that is also engaging and results oriented for your clients.
    Today, I’m answering that question. You’ll know if it’s the right time to build a program that becomes a key component of your business or practice - while giving you freedom in your schedule AND the ability to serve and make an impact in a professional way for your clients. 
    Here’s what I covered:
    How I got started with my practice and teaching (At first, it filled up all my time!)  What caused me to finally make the jump to online programs (I realized my limited energy and time!) My first launch of online programs (and what I learned from those!) What to look for to know if now’s the right time to create your online program (while also thinking about what you want for your life and business!)  What’s most important for your marketing (whether or not you have a strong social presence or a huge email list!)  If it’s the right time for you to create an online program, you’ll have the opportunity to continue to do great work, support people to help make change in their lives and make an impact on the world! 
    If you enjoyed this podcast, you may enjoy these 3 other episodes about creating your online program:
    Ep.35 Launch Without a List
    Ep.41 4 Steps to Create a Profitable Online Program
    Ep.47 Transitioning to Online

    • 37 min
    Ep.49 Leveraged Business with Deanna Wolfe

    Ep.49 Leveraged Business with Deanna Wolfe

    Hearing other people’s stories is so helpful, practical and inspirational!
    Especially when it’s about health professionals and their journey from what work they did after their schooling to what they have done in the online space, especially with online programming.
    On today's episode we have another of my amazing clients, Deanna Wolfe, registered dietitian nutritionist and founder of Dietitian Deanna, LLC. We’ll be hearing about Deanna’s journey as a speaker, coach, lifestyle blogger, media spokesperson, and about her thriving Instagram community - and how an online program offer is now supporting her audience and growing her business!
    Here’s what we talked about:
    Deanna’s experience with being transparent online (and showing that she’s a person first!) Her business journey from one-to-one work to creating an online program (after growing at a rate she couldn’t keep up with!) Working with brands who are looking for health experts (and what to do if they want you to post for free!) Why she pivoted from her original program idea to offering live support (staying connected with her audience helped so much!) How online health education focuses on getting results in as little time as possible (and reaches way more people!)  Deanna shares how 2019 was the year where she no longer saw her business as a ‘side hustle’ and knew she had to get over her ‘imposter syndrome’ and focus on the huge impact she was making. By empowering health professionals to think outside of the box and see the many opportunities available for us, we can reach more people who need our expertise to support them in improving their health!
    About Deanna Deanna is a nationally recognized registered dietitian nutritionist and founder of Dietitian Deanna, LLC. Deanna is a pioneer in the online space, creating a loyal followership and community through her Instagram @DietitianDeanna and blog, dietitiandeanna.com and her audience trusts her with sound nutrition advice and inspiration.
    As a speaker, coach, lifestyle blogger and media spokesperson, Deanna has represented top brands like Kellogg’s, Jeep, and KIND and been featured in popular online and print resources like Health Magazine and Women’s Health. Deanna is an influencer in the nutrition field, coaching other registered dietitians and speaking at national conferences.
    Deanna’s core philosophy encompasses an all-foods-fit approach and she continues to help her audience overcome rules and stress around food. Deanna is passionate about everything she does and continues to empower dietitians and end-consumers in all that she does.
    You can find her online here: dietitiandeanna.com or on Instagram: @dietitiandeanna
    If you enjoyed this podcast, you may enjoy these 3 other podcast interview episodes with health practitioners who are also increasing their impact through online programs:
    Ep. 14: Create a Program Your People Want with Nazima Qureshi
    Ep.20: Build the Business for The People with Libby Rothschild
    Ep.48 Online Program Launch Success with Jay Baum

    • 57 min
    Ep.48 Online Program Launch Success with Jay Baum

    Ep.48 Online Program Launch Success with Jay Baum

    One of the things I love hearing is other people's stories, since they give me inspiration, strategy and help me get unstuck from where I am!
    Today's inspirational episode with my client, Jay Baum, Registered Dietitian and owner of Pommetta Nutrition will help you break through what is keeping you where you are right now, instead of going out there and creating your online program. 
    Jay shared her business journey, love for what she does and we talked about the future of online education - which has been giving health practitioners the opportunity to provide education, training and accountability for those clients who are looking for our support.
    Here’s what we talked about:
    The gradual steps that Jay took to create an online program (and how she felt about it along the way!) How an online program greatly benefited her audience and clients (it’s all about building that support and community!) What’s it like working with a business partner (and how important it is to decide on financials, ownership and duties right from the start!) How to use the complementary strengths of each partner (I share my experience of having a business partner in a previous business too!) What it was like for Jay to have a strategy and framework plus support during her launch (including strategies around segmenting her audience!) It’s been amazing working with Jay as she has built her business in a way that better supports her clients, while also gaining flexibility in her schedule for a better work-life balance!
    About Jay Jennifer (Jay) Baum is a Registered Dietitian and the owner of Pommetta Nutrition, a private practice based in Toronto that focuses on infant, toddler, and family nutrition. Jay uses an intuitive eating approach with an emphasis on eating competence to help families meet their nutrition and mealtime goals. Above all, Jay encourages families to have fun with feeding and bring joy and laughter back to the table.
    You can find her online here: pommetta.com or on Instagram: @feeding.kids_intuitive.eating
    If you enjoyed this podcast, you may enjoy these 3 other podcast interview episodes with health practitioners who have created online programs:
    Ep.22: Taking My Practice Online with Samantha Scruggs Ep. 24: Grow Your Practice with Counselling and Online Programs with Vanessa Perrone Ep.26: Getting Started with Charlene Kennedy

    • 1 hr 3 min
    Ep.47 Transitioning to Online

    Ep.47 Transitioning to Online

    A question I often get from my peers and clients is about what it's like to transition from a brick and mortar practice to having only an online practice.
    The short answer: It took time to figure out - but was completely worth it!
    The long answer is what I give you in today’s episode, and describes the road I took to eventually arrive to where I currently am, teaching group programs online and using online methods to market them.
    That transition to online can feel huge, overwhelming and scary and usually you have no idea how to start. If that's how you're feeling, remember it’s because it’s something new and we haven't been taught how to run our practice online.
    Here’s what I covered:
    How I felt when I worked doing one-to-one patient work at a family health team (I didn't think that I was making much impact and wanted to create my own system to help people!) My first business idea was teaching people health through real food in person (I had this giant toolbox for all of my supplies that I would bring to my cooking demos!) Transitioning to my own brick and mortar practice (and what led me to start to work online!) 3 questions to find out if you should transition to online (they’re all based around your clients - where are they? how are they learning? and what do they need?) Your marketing strategy can be multi-faceted (so don’t give up your connections or assets that you currently have in that transition to online!) Although the transition to online feels difficult at first, be sure to pick something where your clients are showing up and learn, experiment and grow from there to finally create that online program you’ve been thinking of!
    If you enjoyed this podcast, you may enjoy these 3 other podcast episodes about transitioning your practice online:
    Ep. 24: Grow Your Practice with Counselling and Online Programs with Vanessa Perrone
    Ep.28: Where Does an Online Program Fit Into My Practice?
    Ep.41 4 Steps to Create a Profitable Online Program

    • 27 min
    Ep.46 Program Content Overload

    Ep.46 Program Content Overload

    Have you ever been thinking about what content you could include in your online program - and you end up feeling completely overwhelmed?  
    You probably feel like you have a lot of things you want to teach your clients and have a lot of content and concepts that you know can help them.
    It can feel like a lot!
    Today, I give you a few tips and strategies that you can use as you're starting to think through your ideas, so you can avoid program content overload. 
    Here’s what I talked about:
    How every time I ran an online program, it changed (sometimes even right in the middle of the program!) The first thing I advise my clients to do before starting to plan their content (identifying the main problem their client is struggling with will bring a lot of clarity!) Figuring out what problem you’re going to solve for your clients (they need your expertise and experience!) The steps for brainstorming your content (it’s all about the sticky notes!) My goal is to help you get unstuck and one step closer to developing the online program you’ve been thinking about!
    If you enjoyed this podcast, you may enjoy these 3 other podcast episodes about creating your online program:
    Ep.28: Where Does an Online Program Fit Into My Practice? Ep.41 4 Steps to Create a Profitable Online Program Ep.45 Your Business Model

    • 25 min
    Ep.45 Your Business Model

    Ep.45 Your Business Model

    If you’ve been listening to my podcast for a while, you know I'm a big proponent of growing and scaling your business in a way that is effective with your time. 
    The beginning of the year is a great time to reflect on your current business model in your practice and review how you're making money, what services you're offering, and how your business model may need to change this year. 
    Today, I talk about what needs to happen to your business model and give you options to change it so you can leverage your business AND your time.
    Here’s what I covered:
    The two ways to grow your business (a tip I learned from my mentor years ago!) An alternative way to grow your business (how you can increase your availability by increasing your capacity with a team!) What leveraged offers you can use to grow your health practice (and my experience with each!) I discuss your business model, things to consider, and how you can change it with different products, programs, and services for 2020, so that you can actually grow, make more money, and make a bigger impact  - without more hours of your time.
    If you enjoyed this podcast, you may enjoy these 3 other podcast episodes about what leveraged offers you can add to your health practice:
    Ep. 12: Membership vs. Program Ep. 24: Grow Your Practice with Counselling and Online Programs with Vanessa Perrone Ep.28: Where Does an Online Program Fit Into My Practice?

    • 18 min

Customer Reviews

andrea the RD ,

Listen to take your business to another level!

Stephanie has been providing so much value in her Facebook group (Dietitian Entrepreneurs Community) for years. Her business advice is based on her experience running successful online businesses and it is very inspiring. I am loving this podcast so far because it’s clear, concise and to the point but still packed with actionable advice to transform your business. If you want to learn how to offer your services online as a healthcare professional to leverage your time, help more people and make more money, Stephanie can show you how!

Jay_Baum ,

Stephanie is an incredible business coach

I have learned so much from Stephanie over the past year and this podcast is another amazing resource that she has put together for health professionals. Stephanie is authentic, smart, funny, and really cares about the people she works with. She will make you reflect and challenge you. Her new podcast is packed with actionable advice for those of us looking to take the leap and grow our online practice!

Kelly, HOP subscriber ,

I love the Leveraged Practice Podcast

Thank you Stephanie for sharing your wealth of information on this podcast. This is a must listen for anyone looking to grow their brick and mortar practice into an online space. I signed up for her program and have never been more confident and excited to leverage my practice!

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