The Listings Lab Podcast With Jess Lenouvel Jess Lenouvel

Real Estate Agents! Let's talk about money...



There is a difference between people who act rich… and those who act WEALTHY.



And let me you tell you… people who are truly wealthy act very differently.



They act differently than those who have just started to make money… And I see certain patterns a LOT in this industry.



As real estate agents start earning money… They start to ACT rich, because they want to APPEAR rich, and they want to FEEL rich…



But they are actually *repelling* wealth.



They buy a nicer car.



They travel every month for nice vacations.



They buy designer clothes, and bags, and watches, and shoes, and belts.



They buy A LOT of things… But none of those things are actually bringing them any kind of ROI.



They buy to feel a certain way and look a certain way to others.



This is the problem.



This is why they aren’t ever able to create real wealth.



“Realtors never retire”... and it’s not because they don’t want to.



It’s because they can’t.



Some agents who make $500k+ a year are living paycheck to paycheck.



And it all comes down to how they think about and manage their money.



It is DANGEROUS not to know how to handle your money.



There are a handful of very specific things that make the difference between staying in the same cycle with money… and actually getting ahead.



And on this week's podcast episode, I’m going to break them down for you, specific to real estate, so that you can start building real wealth as an agent.



P.S. To get more information on our Toronto Live Event, click the link below to learn more.

https://www.thelistingslab.com/event/

Real Estate Agents! Email is one of the most powerful lists you can have and it's the only list that you own.​So what are you doing to grow and convert people from your email list?​Most agents are just sending out boring, generic newsletters…​And I’ll be honest, that's not the way to do this well…



You NEED to be nurturing your leads and your database through email.



It’s one of the best ways to stay top of mind!

​But don’t do it in a way that everyone else in your market is doing it…



You need to STAND OUT!



Show your database you care and that you’re still here.



And you might be thinking “That sounds like a lot of work”...

​​WRONG!

​The majority of it all can be automated!



So if you’ve been neglecting your email list, you NEED to listen to this week's episode.



During the episode, I'll be going through the email marketing you need to be doing to get high ROI (and going over things you need to STOP doing!)There’s so much opportunity in your email list that you can leverage, you just need the strategies and tips to do it well.​And I want to show you how!



Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

Real Estate Agents! There’s a reason why no one is engaging with your market reports…. This is why...

Your audience doesn’t understand the information!​And why should they?

Unless you’re trying to attract other agents (which I hope isn’t your goal!), your ideal audience, your dream clients, don’t understand what these reports ACTUALLY mean FOR them.



I mean think of it this way…



You go to the doctor. You get a blood test done.You get the report back. More than HALF of the report is gibberish to you.​It’s numbers that don’t mean a thing.



It’s words and lingo that you have no idea what they mean.

So what do you need?​A doctor to analyze and EXPLAIN the report to you so you CAN understand it.

Make sense right?

So why are you treating your market reports differently?​You're the expert. Your audience is the client who knows nothing and is looking to you for guidance.

Instead of regurgitating the stats you get from your brokerage, ACTUALLY explain what the report means!​

Ultimately, numbers are just numbers if people don’t know what it means for THEM.​And how do you get your ideal clients to understand?

By getting specific.



By answering the question “What does this mean for me?”.



So on this podcast episode, I’m going to be breaking down and helping you understand the Anatomy Of An Effective Market Report.



We'll be covering:


Why there's no such thing as "the market"
Why there are only micro-markets
Why most market reports are WILDLY inaccurate for almost everyone
Why we shouldn't be using data that we haven't gathered ourselves
Why Brokerages aren't marketing companies and why we shouldn't use things they create and blast it out
The 4 things that MUST be in your market report to position you as the expert

And so much more!



Ready to turn your market reports from a snooze fest that people ignore to something they look forward to seeing each month?​During this week’s podcast epsiode, I’m showing you how to create content that converts.



Want to check out information on our Live 3-Day Event in Toronto? Click here to see the info!



Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

My client made $650k+ in ONE year. There is 1 skill she mastered (it’s probably not what you think)...



It's asking the right questions!



Most real agents are stuck in the old-school real estate model.​They get stuck in the framework of how it’s always been done… which means they’re perpetually getting subpar results.



But it isn’t so much about the tactics that keep people stuck… but the QUESTIONS they’re asking.



The quality of your business is directly proportional to the quality of the questions you ask.



If you ask the wrong questions, you’ll get the wrong answers.



If you get the wrong answers, you’ll take the wrong action.



If you take the wrong action, you’ll be in the same (or worse) place a year from now.

​And I don't want that for you!



So in this week's episode, I’m going to be focusing on and breaking down this concept.




How can you ask the right questions?
How do you know which questions are sending you into the old-school spiral and which questions will help you break through to better results?
How to trust the advice you’re given from so-called experts on the internet?
Where should you go for reputable insight?
How do you verify the advice you’re receiving?
How do you integrate the feedback and advice you’re getting into the right actions?



And so much more!



Ready to learn how to ask the right questions that will lead you to the right answers which will ultimately lead you to more income? Give this week's episode a listen!



Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

Real Estate Agents! Ever wake up and ask yourself, “What should I be focused on right now?”

“Where does my energy need to go today?”

“What are the projects I should be working on right now?”

If this sounds like you… you need to listen to this week's podcast episode!



If you’re trying to build a 7-figure business… you can’t be waking up and waiting for the next steps to hit you.



Most agents take a reactive approach to their businesses, and to their days specifically.



They get up, answer emails, and wait for people to call.



And if they’re not waiting… they’re doing outdated marketing tactics that aren’t really moving the business forward.



You should be waking up every day with total clarity on what needs to happen.



Every single thing you do each day should build on itself to get you to the 7-figure mark (and beyond).



Most agents never make it to 7-figures because… how can you master a 7-figure year, when you can’t master your day?



So in this week's episode, I’ll help you map out the 2-3 major projects you need to be focused on over the next 90 days.



From there, you’ll be able to plan out your weeks and days with much more intentionality…



…and you’ll be set up to finally see consistent results and traction no matter what’s happening in the market!



There is still time to make this your 7-figure year… but you need the right plan.





And in this week's episode, you'll get everything you need to get back on track with your goals for the year.





Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/



NOTES:



Click here to view the quarterly rocks image mentioned in the episode.



Click here to view the funnel image mentioned in the episode.

Real Estate Agents! Here's the difference between an inconsistent real estate business and one that has consistent leads & does 7-figures Easily! The right SYSTEMS.


A proper lead management system to make sure no one slips through the cracks
A proper lead *generation* system to make sure the pipeline is never dry
A proper onboarding system so that clients have a great experience
A proper delivery system that doesn’t require you to do it all on your own (because you will inevitably drop balls)
A proper administration system to get the client from contract to close seamlessly
A proper offboarding system to easily transition them from client to referral partner
A proper automated nurture system to keep you top of mind and guide people from stranger to client

Without these automations and systems in place... Everything is fly-by-the-seat-of-your-pants.



You’re constantly putting out fires. Everything relies on you and your time and capacity. And it’s near impossible to reach 7-figures in revenue. (especially sustainably)



So in this week's podcast episode, I'm going to give you a look at the “Essential 7-Figure Systems & Automations”.



These are the systems you absolutely NEED in your business if you're looking to create a sustainable, easy 7-figure business.



Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/