Unicorns Unite: The Freelance Digital Marketing Virtual Assistant Community Emily Reagan | Digital Marketing Assistant

We’re freelance service providers– self-employed business owners. It's up to us to showcase ourselves and feel confident. When we're marketing ourselves, no one else is going to do it. In this episode, we're talking about the ever-important brand photos, styling yourself, and getting to that power level so you feel confident when you go to an in-person networking event, or a conference, and even when you show up on Zoom.
My guest is Elysha Lenkin: THE personal stylist for highly competent women who keep getting stuck on what to wear. With over 25 years of experience in the fashion industry, she has styled shoots for some of the biggest names in entertainment, including Carrie Underwood, Serena Williams, and Tina Fey. Through her engaging workshops and private client work, Elysha uplifts women by guiding them to hone their unique style so they show up with more confidence and charisma in their lives.
Listen to learn more about
Emily’s personal style story The often skipped, yet essential step in every wardrobe upgrade Where every successful shopping excursion must begin What to know about color and choosing the right ones The best way to accessorize and make your outfit more memorable As a service provider and business owner, how you present yourself matters. If you do not put the effort into your own business to appear professional and competent, why would any client ever trust you in their business? Show up in your business how you would show up for your clients.
 
Sponsored by Castmagic
Castmagic is for podcast hosts, video streamers, or long form content creators that want to get more mileage out of their content. This AI tool makes it easy to instantly turn your long form unstructured content into ready-to-use copy for shownotes, highlight clips, summaries, blogs, social posts, newsletters, and more. Sign up with my affiliate link here.
 
Links mentioned in the Show:
Episode #209: Finding Your Brand Voice as a Virtual Assistant with Kristin Lawton Episode #70: Look & Feel Confident with Stylist of the Stars Elysha Lenkin Elysha’s Freebie: Discover Your On-Camera Style! Take the quiz to reveal the unique traits that illuminate your presence! This is your signature, and by uncovering its core, you set the foundation for an authentically refreshed new look.   
Connect with Elysha
Instagram: @elysha_nyc  Website: https://elyshalenkin.com/  Facebook: Elysha Lenkin Style Facebook Group: Closet Shopping Collective  
Connect with Emily:
Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr  Facebook: @emilyreaganpr  
3 ways we can work together: 
Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or get started now with the Self-Study version of UDMA School here. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community  
>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services

If we know our brand voice and personality, if we can feel good about how we're showing up and how we speak about ourselves, then the rest will fall into place and won't feel so salesy, slimy, and gross.
Today on the show, I have my friend Kristin Lawton, a marketing mixologist and owner of The District Brand Bar. We’re talking about branding and what people are doing wrong. It's so much more than hex colors and logos. With over two decades of experience in brand and marketing strategy, Kristin is the go-to expert for solopreneurs and small business owners. Her approach is designed to save you time, eliminate choice overwhelm, and set you on a path to effortless growth.
Listen to learn more about
what you should concentrate on first with your branding using AI tools for building a brand voice prioritizing coherent branding over trends differentiation in the digital service provider industry common branding mistakes and solutions This is going to help you get the foundations that you need for your brand so that you feel confident selling your services. Stay tuned for next week because we’re going to follow up with a related episode about images, headshots, and your personal branding.
 
Sponsored by Castmagic
Castmagic is for podcast hosts, video streamers, or long form content creators that want to get more mileage out of their content. This AI tool makes it easy to instantly turn your long form unstructured content into ready-to-use copy for shownotes, highlight clips, summaries, blogs, social posts, newsletters, and more. Sign up with my affiliate link here.
 
Links mentioned in the Show:
Sign up for Kristin’s FREE Alchemy of ChatGPT Workshop: Transform your content with ChatGPT & create 50 authentic on-brand content topics– in under an hour!
 
Connect with Kristin
Instagram: @districtbrandbar Facebook: The District Brand Bar Website: https://districtbrandbar.com/  Freebie: What’s Your Signature Brand Marketing Style? Take the quiz to unlock your unique cocktail style and get tailored tips that will allow you to market your brand according to your personality in a natural and effortless way!  
Connect with Emily:
Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr  Facebook: @emilyreaganpr  
3 ways we can work together: 
Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or get started now with the Self-Study version of UDMA School here. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community   
>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services

Pay less in taxes and keep more money in your pocket. In this episode, we’re taking the next step by thinking about options with your finances and empowering yourself because taxes shouldn’t scare you.
My guest is CPA Kimberly Tara. She’s a wife, a mom to four little kids, and a multi-passionate entrepreneur. As a tax strategist and business growth advisor, Kimberly and her team partner with CEO mom service providers to maximize revenue, reduce taxes, build wealth, and create a legacy. She's also the host of the “CEO Moms Building a Wealth” podcast where she provides tax strategy for female service providers.
Listen to learn more about
the importance of considering an S Corporation election disadvantages of self-employment tax unique challenges of balancing family life while growing a business the necessity of solid systems and processes societal pressures of "having it all"  I really want you to be able to reduce your tax expenses and improve the amount of money going to your bank account. Tune in to learn how to apply Kimberly’s advice and know what's possible for your business as you grow.
 
Sponsored by Castmagic
Castmagic is for podcast hosts, video streamers, or long form content creators that want to get more mileage out of their content. This AI tool makes it easy to instantly turn your long form unstructured content into ready-to-use copy for shownotes, highlight clips, summaries, blogs, social posts, newsletters, and more. Sign up with my affiliate link here.
Links mentioned in the Show:
Find out what type of tax support is right for you with Kimberly's Tax Support Navigator It's sad how many tax professionals out there aren't giving you the full scoop on what it really means to be an S Corp. That's why Kimberly is sharing the most important details in this (free!) private podcast series: S Corp Success Secrets Private Podcast  Episode #195: Understanding Business Finance as a Virtual Assistant with Pam Prior  Episode #196: Bookkeeping for Virtual Assistant Businesses with Serena Shoup  Episode #202: Six Ways to Make Six Figures as a Virtual Assistant Episode #198: Freelancer Story: Virtual Assistant to 6-Figure Agency Owner with Heidi Schmidt   
Connect with Kimberly
Instagram: @kimberlytaracpa Facebook: Kimberly Tara Website: https://www.taracpafirm.com Podcast: CEO Moms Building Wealth: Tax Strategy for Female Service Providers Freebie: 12 Tax Deductions You're Missing (that are costing you money) Making sure you're not missing deductions in your business is one of the easiest ways to stop overpaying in taxes. This list is the most common missed deductions for service providers!  
Connect with Emily:
Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr  Facebook: @emilyreaganpr  
3 ways we can work together: 
Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or get started now with the Self-Study version of UDMA School here. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community   
>>> Download my Top Ten Most Requested Digital Marketing Tasks & Service

We’re talking about business operations versus marketing and where the two intersect. It's an area where I always felt weak coming from journalism and PR background. I've never really been in a big operational environment.
My guest is my friend Ange Quinn: operations expert, Clockwork Certified Partner, and owner of The Ops Builder. Her whole goal is to help business owners scale and hire the right people who will stay with them for the long haul. Whether you're just starting out or looking to refine your business model, this episode is packed with advice to help you build a business capable of running smoothly— even when you're not around.
Listen in to learn more about
why many business owners prioritize marketing over operations how efficient operations can decrease expenses and significantly boost profits team management and financial handling avoiding the pitfalls of micromanagement through delegation and communication Emily’s lead magnet gone rogue due to a lack of processes I’ve known Ange a long time and she has been a business bestie in my back pocket. I really love how she encourages business owners to understand their numbers. Success is not just about revenue; it's about creating efficient systems that lead to sustainable growth. Tune in so you can bring this operational hat into the client work that you're doing right now.
 
Sponsored by Castmagic
Castmagic is for podcast hosts, video streamers, or long form content creators that want to get more mileage out of their content. This AI tool makes it easy to instantly turn your long form unstructured content into ready-to-use copy for shownotes, highlight clips, summaries, blogs, social posts, newsletters, and more. Sign up with my affiliate link here.
 
Links mentioned in the Show:
*Learn how to build your own dashboards: Over 20+ lessons on how to edit and what all you can do with Looker Studio Dashboards. *Ange’s The Ops Builder Membership: Try it out for $50/month or Sign up for a YEAR and get access to All Current and Future Dashboards! Join the only membership designed specifically for online service providers who are ready to automate their business with easy-to-implement trainings. Episode 117: Write an SOP Teammates Will Use with Nneka Roberts *my affiliate links
 
Connect with Ange
Instagram: @theopsbuilder Facebook: The Ops Builder Website: http://theopsbuilder.com/  
Connect with Emily:
Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr  Facebook: @emilyreaganpr  
3 ways we can work together: 
Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or get started now with the Self-Study version of UDMA School here. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community  
>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services

An often overlooked part of the online business world: copyright and legal safeguards.
Today we’re diving into legal protection for our clients who produce digital courses, memberships, and coaching programs. Sometimes they forget to do some of the most basic things. I cover some of this inside my signature program, the Unicorn Digital Marketing Assistant School, but we need to have a bigger conversation.
My guest is lawyer Autumn Witt Boyd who has helped some big names like Amy Porterfield and Jasmine Star build, protect and scale their businesses. After spending the first 10 years of her career battling over copyrights and business issues in courtrooms across the U.S., Autumn left Big Law behind to start the AWB Firm in 2015 so she could spend her days helping entrepreneurs instead of fighting with other lawyers.
Listen in to learn more about
Potential legal pitfalls that online course creators should be aware of, especially when starting out The three stages of legal protection How course creators can prevent someone from signing up for their course and then stealing it Our experience with copycats and the impact of branding and personal expertise in differentiating oneself from imitators Effective ways to handle refund requests to ensure a fair and positive experience for customers The importance of solid contracts tailored to the specific needs of each business  I love Autumn’s advice because you can apply what she teaches to your own service provider business. I see a lot of new VAs get stuck in this startup phase thinking about all the legal protections they need for themselves. Don't let the legal part stop you from taking action. 
 
Sponsored by Castmagic
Castmagic is for podcast hosts, video streamers, or long form content creators that want to get more mileage out of their content. This AI tool makes it easy to instantly turn your long form unstructured content into ready-to-use copy for shownotes, highlight clips, summaries, blogs, social posts, newsletters, and more. Sign up with my affiliate link here.
 
Links mentioned in the Show:
Legal protection is essential to the foundation of a healthy, thriving business. Autumn has created an entire library of legal templates that are quick and easy to complete, AND they cost a fraction of working one-on-one with a lawyer. Use my affiliate link and load up your cart with everything you need here.
 
Connect with Autumn
Instagram: @awbfirm Facebook: AWB Firm - Law Office of Autumn Witt Boyd, PLLC  Website: https://awbfirm.com/ Freebie: The AWB law firm exclusively works with online businesses, so they have a front seat to the latest trends, regulations, and potential pitfalls that coaches, creatives, service providers, and course creators need to know about. From text message marketing to knowing if you really need that trademark registration, you need the 2024 Legal Report: ​What Online Business Owners Need To Know To Stay Compliant and Protected.  
Connect with Emily:
Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr  Facebook: @emilyreaganpr  
3 ways we can work together: 
Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or get started now with the Self-Study version of UDMA School here. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot i

Short-form video is king and it just became a necessity. I've learned that clients are counting on us for consistency and to show up on other social media platforms. As service providers, we can help clients with repurposing clips and getting in front of a new audience. TikTok is one of those places that has a lot of room for growth.
 
I have the “TikTok teacher,” Helen Polise, here to dive into all things TikTok so you can show up as an expert service provider or coach your clients to help you grow their following. Helen is a TV commercial director with 35+ years of experience elevating numerous global brands. She had a quick rise to TikTok fame and currently has over 980k+ followers who learn from her tutorials and love her upbeat lifestyle content. 
Listen in to learn more about
monetizing TikTok content and new revenue streams for content creators tips for improving podcast audio quality and microphone techniques writing better video captions to maximize engagement and connect with your audience on a deeper level strategies for creating engaging TikTok content and maximizing reach TikTok's algorithm and repurposing strategies for different platforms creating valuable tutorials that resonate with your audience and establish authority in your niche Helen is such an inspiration because she's so upbeat, positive, and authentic. When you see someone like that doing well on TikTok, it's a breath of fresh air and a great reminder that it's okay to play and show up as yourself!
 
 
Sponsored by Castmagic
Castmagic is for podcast hosts, video streamers, or long form content creators that want to get more mileage out of their content. This AI tool makes it easy to instantly turn your long form unstructured content into ready-to-use copy for shownotes, highlight clips, summaries, blogs, social posts, newsletters, and more. Sign up with my affiliate link here.
 
Links mentioned in the Show:
Check out Helen’s FREE Beginner TikTok 101 Course to teach you how the app works, how to create successful content, and have confidence in posting videos.
 
Connect with Helen:
Instagram: @themuthership @hellosocialize  Facebook: Hello Socialize Website: https://www.hellosocialize.com/ 


Connect with Emily:
Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr  Facebook: @emilyreaganpr
3 ways we can work together: 
Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or get started now with the Self-Study version of UDMA School here. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community   
>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services