Good Content with Shannon McKinstrie Shannon McKinstrie

Let’s dive into what’s working right now on Instagram in May 2024. Here’s the deal, a lot of people are overthinking their content. So today, we’re going to chat about creating conversational content to bring people into your world and how to keep it simple.
Did I mention this episode is coming to you from the Social Squad Society retreat in Savannah, Georgia? Make sure you stay till the end for a surprise guest!

In this episode we’ll be covering:
Sharing mind-blowing tips is easier than you thinkGiving your audience a chance a chime in and join the conversationKeeping your content simple and easy to digestHow to turn conversational content into market researchThe latest stats from one of my recent ReelsApplying the 3 S’s to your contentLinks + Resources: 
Want to learn about the Social Squad Society?


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It’s the end of April 2024 and creating relatable content has been on my mind all week. If you are struggling to post relatable content because you think your life is boring, nothing ever happens, or sharing your daily life just doesn’t come naturally to you, I need you to hear this: you’re not boring, the magic is in the mundane, friend! 
In this episode, I’m breaking down my own success with relatable content (yes, we are going all the way back to my early days as a social media manager), how to be relatable even if your life feels too boring to share, and as always, we'll be taking a look at real examples from my Instagram feed.

In this episode we’ll be covering:
How to actually get intentional in your storiesHow to marketing rule of 7 has changed over timeUsing breadcrumbs and finding a connection pointWhy the first three stories of the day are so importantTips for Instagram stories while you’re in launch modeWhat to do when sharing doesn’t feel natural to youHow I help my clients feel more comfortable on camera Links + Resources: 
Pinned Reel about relatable stories


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I just got back from my trip to Coachella, where my favorite beverage brand Poppi won marketing, hands down. I know a lot of you have been asking, “what is good content for products?” This episode is definitely for my product people, but if you’re a social media manager, web designer, realtor - anyone in the service industry, you’ll find this helpful too. We’re going to explore Poppi’s brand journey from a small following to the drink everyone was talking about at Coachella, because it’s all about good content that drives shares, saves, and connections. 

In this episode we’ll be covering:
Creating a connection that feels like they are part of your brand journeyGoing beyond simple product photos with user generated contentCreating connection and lifestyle content that people are obsessed withKnow what's going on in the world and what people are doing with their lives right nowLeverage your market research to figure out what your people are intoUnderstanding the cultural differences between different appsLet's connect on Instagram

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It’s April 2024 and everyone is asking right now “how can I get my content to more non-followers?” For the majority of the people I’m talking to, non-follower reach is drastically down, and most of their content is going to their followers. If you are seeing this with your own content, this episode is for you! 
In this episode we’ll be covering:
How to reach more non-followers on social mediaThe impact shareable content has on your reach and growthWhat shareable content is and how it looks different depending on your industryWhat the 3 S’s are and how to apply them to your own contentReal examples of shareable content so you can start creating today!Check out the Reel’s Lab

Want to learn more about the 4 H’s? Tune into episode 002!
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What is your account to people? I really stopped to think about that for today’s episode as we explore the power of creating content that evokes feelings like comfort or relief. I’ll be sharing examples as we talk about the importance of knowing what your audience needs to hear, and how what works on one platform may not work on another. Alright, let’s talk about how creating good content that genuinely connects, leaves a lasting impression. 
In this episode we’ll be covering:
Buying better versions of ourselvesCreating content that keeps people coming back for moreUnderstanding the feeling you want your content to evoke in your audienceWhat does it mean to create content that creates a feeling?Why knowing why your person taps follow will help you make better contentAnalyzing and adjusting your content strategyMy rule of thumb for the best time to post on social mediaLet's connect on Instagram

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Is growing a business and marketing going to be a lot of work? Yes, of course it is! But what I want to do is make your life a whole lot easier by making the process as simple as possible. Stay tuned because I’m revealing exactly what I do to create good content, in less than five minutes. I want to help you create better content, so let’s dive in so you can start today!
In this episode we’ll be covering:
Understanding your audience's needs and mindset for relatable contentQuestions to ask yourself before making your next Instagram postHow to apply the 4 H’s when creating your contentThe types of content that we save and share mostWhy we follow so many people and what makes us hit that follow buttonWant to hear more about the four H's? Head over to episode 2 for a breakdown of applying the 4 h's to your content.
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