Founder of SLT on Paving Your Own Path, Unconventional Relationship Perspective, and How to Grow a Successful Business

What Fulfills You?

#218 (REPOST from April 2023): Amanda Freeman is the Founder and CEO at SLT - www.sltnyc.com. SLT (Strengthen Lengthen Tone) is celebrating 12 years of delivering the most effective and efficient results-driven workout. SLT is a boutique fitness studio business with 17 studios in NY, NJ, CT and MA and more on the way. SLT offers an innovative and challenging Pilates-inspired, high-intensity workout on The Megaformer. It's a heart-pumping, music-thumping, sweat-inducing, low impact workout. 

Amanda is also the Co-Founder and CEO of Stretch*d – www.stretchdspace.com. Stretch*d is the premier one-on-one assisted stretch business. With locations in NYC and Westchester, NY, and more on the way, Stretch*d is positioned to grow via corporate owned locations, franchise locations and an expanded training program. 

Topics discussed:

  • The reason why Amanda started SLT Pilates
  • Growing a "4-wall business" with multiple locations in different states
  • How Amanda managed to not take on private equity and funding until the 12th location of SLT
  • Importance of understanding your strengths and personality traits and what may work best for this specific personality (in romantic partnerships)
  • How much does "red flags" and dealbreakers matter with someone that ends up becoming your long-term partner
  • Why Amanda has not married her partner who she's been on and off with for nearly 20 years and reflecting on this romantic connection

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