Glenna Wiseman's tracks Marketing Solar - Identity3

Welcome to the Marketing Solar Podcast Series, hosted by Glenna Wiseman of Identity3. We are working with Energy Trust of Oregon on this Solar Marketing Training Program. It's designed to help solar contractors reduce marketing and customer acquisition costs.
This podcast topic is: Tracking Results to Improve Solar Marketing.
The podcast features Kent Lewis, President and Founder Anvil Media Inc. to the show again. Kent is a highly sought after speaker and marketing professional who founded Anvil Media in 2008. His company is now an award winning integrated marketing agency specializing in search engine marketing, social media and analytics.
This episode of Marketing Solar includes:
•Referral Solar Marketing Tips
•Insights for Advocacy Solar Marketing
•SEO Do’s and Don’ts for Solar Marketing
•Create Content “Social Signals” Google Can See
•Avoid Expensive Paid Online Advertising Mistakes
•Three Tips to Use Google Analytics for Actionable Website Data
•Three Steps to Setting up Solar Marketing Key Performance Indicators
We want to thank Energy Trust of Oregon for their vision and support helping solar contractors reduce customer acquisition costs through more efficient marketing.

Welcome to the Marketing Solar Podcast Series, hosted by Glenna Wiseman of Identity3. We are working with Energy Trust of Oregon on this Solar Marketing Training Program. It's designed to help solar contractors reduce marketing and customer acquisition costs.

This podcast topic is: Tips for Using Faraday to Reach Solar Prospects.

The podcast features Scott Pellegrini of Faraday, a customer recruiting platform. The podcast includes tips to utilize the Faraday platform and prospect related data more effectively to reach solar prospects including:
• Reduce Solar Customer Acquisition Costs Through Better Targeting
• Faraday Qualifies for Energy Trust Business Development Funds
• Tips to Use Faraday for Solar Marketing
• Geo-Targeting Residential Solar Prospects
• Tips to Help Solar Marketers Generate More Leads with a “Make Me Feel Special” Strategy
• Applying Energy Use Data for Solar Prospect Targeting

We want to thank Energy Trust of Oregon for their vision and support helping solar contractors reduce customer acquisition costs through more efficient marketing.

Welcome to the Marketing Solar podcast series. I'm Glenna Wiseman of Identity3. We are working with Energy Trust of Oregon on this Solar Marketing Training Program, designed to help solar contractors reduce their marketing and customer acquisition costs.

This program topic is: Demystifying Solar with Consumer Friendly Website Fundamentals.

It features two guests who can speak with authority to these important aspects of website development, Marci Marshall and Ben Waldron of Pollinate. Located in Portland, Oregon, Pollinate works with Energy Trust managing their website presence. They have been demystifying solar and energy language for consumers since the inception of Energy Trust. The online presence of the non-profit has been a critical key to their amazing success in the state. Pollinate is an Advertising Age National Small Agency award winner.

This program covers:
· Success Stories – A Strategy to Demystify Solar
· How Solar Contractors Can Educate Consumers More Effectively via Their Websites
· Shaping Effective Website Content Using Customer Profiles
· Tips for Commercial B2B Website Content
· Brand Consistency Online
· Website Tool Tips
· Testing Strategies to Ensure Website Content Resonates with Targeted Prospects
· Tool Tip: UserTesting.com

We want to thank Energy Trust of Oregon for their vision and support helping solar contractors reduce customer acquisition costs through more efficient marketing.

Welcome to the marketing solar podcast series, part of the “Build It Bright: Crafting Your Solar Marketing Program.” This solar training program is facilitated by Glenna Wiseman of Identity3 working with Energy Trust of Oregon.

Today we are tackling, “Building an Online and Social Media Strategy on a Limited Budget” with Kent Lewis, president of Portland, Oregon based Anvil Media. Founded in 2000, Anvil Media, Inc. is an award winning integrated marketing agency specializing in search engine marketing, social media and analytics.

In this podcast, Kent offers solar installers a rich depth of tips and insights including:
•Getting Measurable Online and Social Media Marketing Results
•Measuring Online Effectiveness with the Anvil Marketing Index
•March 3 Webinar: Building a Social Media Strategy with Limited Resources
•Developing Social Media on a Shoestring
•“Facebook Loves to Change the Rules”
•“Your Website is the Sun in Your Online Marketing Solar System”
•Why Your Blog is More Important Than Ever
•A Metrics Based Approach for Hiring Outside Marketing Resources

We want to thank Energy Trust of Oregon for their vision and support helping solar contractors reduce customer acquisition costs through more efficient marketing.

Welcome to the first marketing solar podcast in the “Build It Bright: Crafting Your Solar Marketing Program” series. This solar training program is facilitated by Glenna Wiseman of Identity3 working with Energy Trust of Oregon.

Graphics are a critical element in any marketing program, particularly in our visually driven digital world. This is certainly the case with solar marketing as well.

This program features Aimee Tuck, owner of Corbae Creative. Aimee’s graphic talent and creative vision has helped solar industry companies grow including AllEarth Renewables, Fronius, HelioPower and Magnum/Sensata. For the past 15 years, she has helped companies define their message, translate the technical into every day and do so in a visually compelling way.

In this podcast Aimee will help solar installers understand:
•How to take an inventory of your graphic assets
•What is a style guide and how can it save you time and money
•How to get the most out of using outside service providers like graphic artists
•How contractors can use graphics in their brand and marketing efforts the most effectively
•Graphic trends for 2016 that relate to marketing solar

We want to thank Energy Trust of Oregon for their vision and support helping solar contractors reduce their marketing soft costs.