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Hello and Welcome to The Marketing Procurement Podcast. I'm your host, Magid Souhami, homegrown Marketing Procurement leader who turned into President of a global business. My career in Marketing Procurement started 15 years ago, at a time when this discipline was still largely unknown. 15 years later, I'm surprised to see how much Marketing Procurement has gone mainstream and yet remains unchartered. So I decided to create this podcast to better codify Marketing Procurement for you and with you. Here you will discover, learn, or deepen your expertise in this discipline. This podcast has what you're looking for; if you're a Marketing Procurement leader, aiming at training and developing your teams while making the function more attractive; if you're working with Marketing Procurement people on a cross-functional team or at an agency and want to get the most out of this working relationship; or simply if you're an intern, student, or junior buyer, wondering how to build a successful career in Marketing Procurement. I will alternate weekly episodes sharing my insights and recommendations, others interviewing guests who are subject matter experts. We will discuss hot topics and won't shy away from controversial questions such as is Marketing Procurement different than the rest of procurement? Do Marketing Procurement leader has sufficient resources to meet the ever-growing needs of their stakeholders? Or should there be a specific Marketing Procurement certification to guarantee an up-to-date skillset for its practitioners? So if this sounds interesting, please subscribe to the podcast and listen to the first episodes; we'll embark together on this journey to better codify Marketing Procurement.

The Marketing Procurement Podcast MAGID SOUHAMI

    • Wirtschaft
    • 5.0 • 1 Bewertung

Hello and Welcome to The Marketing Procurement Podcast. I'm your host, Magid Souhami, homegrown Marketing Procurement leader who turned into President of a global business. My career in Marketing Procurement started 15 years ago, at a time when this discipline was still largely unknown. 15 years later, I'm surprised to see how much Marketing Procurement has gone mainstream and yet remains unchartered. So I decided to create this podcast to better codify Marketing Procurement for you and with you. Here you will discover, learn, or deepen your expertise in this discipline. This podcast has what you're looking for; if you're a Marketing Procurement leader, aiming at training and developing your teams while making the function more attractive; if you're working with Marketing Procurement people on a cross-functional team or at an agency and want to get the most out of this working relationship; or simply if you're an intern, student, or junior buyer, wondering how to build a successful career in Marketing Procurement. I will alternate weekly episodes sharing my insights and recommendations, others interviewing guests who are subject matter experts. We will discuss hot topics and won't shy away from controversial questions such as is Marketing Procurement different than the rest of procurement? Do Marketing Procurement leader has sufficient resources to meet the ever-growing needs of their stakeholders? Or should there be a specific Marketing Procurement certification to guarantee an up-to-date skillset for its practitioners? So if this sounds interesting, please subscribe to the podcast and listen to the first episodes; we'll embark together on this journey to better codify Marketing Procurement.

    14. Empathy to enhance Marketing Procurement and agency-client relationship post Covid.

    14. Empathy to enhance Marketing Procurement and agency-client relationship post Covid.

    How  “empathy” can enhance Marketing Procurement? This episode sheds valuable insights thanks to Christine’s multifaceted background on Procurement, Agency and Consulting sides.

    Rate (5 stars) on Apple Podcasts, Review & Subscribe. Feel free to invite others to join our Marketing Procurement Community.
    Take care of yourself and take care of each other.

    MAGID SOUHAMI LINKEDIN - https://www.linkedin.com/in/magid-souhami/
    CHRISTINE A. MOORE LINKEDIN - http://linkedin.com/in/kristin-adamsson-moore
    FIRMDECISIONS - https://www.linkedin.com/company/firmdecisions-asjp
    Why transparency and trust will see us through this crisis -https://www.firmdecisions.com/articles/blog/why-transparency-and-trust-will-see-us-through-this-crisis/Navigating an unchartered path with trusted agency partners -https://www.firmdecisions.com/articles/press/navigating-an-unchartered-path-with-trusted-agency-partners/2021: the year of scrutiny, transparency, and compliance -https://www.firmdecisions.com/articles/blog/2021-the-year-of-scrutiny-transparency-and-compliance/Why auditing in a crisis is essential for better agency relationships -https://www.firmdecisions.com/articles/blog/why-auditing-in-a-crisis-is-essential-for-better-agency-relationships/

    • 31 Min.
    13. Mike Lander from Piscari, Creating win-win deals with Marketing Procurement

    13. Mike Lander from Piscari, Creating win-win deals with Marketing Procurement

    • 31 Min.
    12. Ivan Pollard, global CMO at General Mills on the symbiotic relationship between Marketing and Procurement.

    12. Ivan Pollard, global CMO at General Mills on the symbiotic relationship between Marketing and Procurement.

    What’s a CMO point of view on Marketing Procurement? How best-in-class collaboration looks like between Marketing and Procurement? What are the most important things to consider to establish a symbiotic relationship? Why Procurement ought to be a strategic differentiator for Marketing in achieving its business goals?
    This episode explores the multifaceted topic of collaboration between Marketing, Procurement and Agencies. 

    Marketing Procurement can help delivering against business goals “Faster, Smarter, Better, Cheaper” quote Ivan. There’s a need to balance wisely times to play as one team with Marketing and times to leave room for each functional experts to decide. 

    This episode completes the series of Marketing Procurement viewed through the stakeholders eyes. It shares nuggets of wisdom to enhance business goals achieved in collaboration between  Marketing, Procurement and Agencies. 

    The key advices are:
    - Everyone is accountable to deliver “Faster, Better, Cheaper”; Procurement’s leadership is key.
    - Balancing between team work and functional expertise is required.
    - It’s down to People and Culture to create the right environment where collaboration thrives. 

    Rate (5 stars) on Apple Podcasts, Review & Subscribe. Feel free to invite others to join our Marketing Procurement Community. 
    Take care of yourself and take care of each other.
    MAGID SOUHAMI LINKEDIN - https://www.linkedin.com/in/magid-souhami/
    IVAN POLLARD - https://wfanet.org/knowledge/item/2020/12/18/Meet-the-Global-Marketer-of-the-Year-2020-nominees-Ivan-Pollard-General-Mills

    Links & references
    General Mills careers - https://careers.generalmills.com/careers/
    CMO introduction  Ivan Pollard - https://youtu.be/NTuUVlOARyo
    WFA https://wfanet.org/knowledge/item/2020/12/18/Meet-the-Global-Marketer-of-the-Year-2020-nominees-Ivan-Pollard-General-Mills
    WFA project spring - https://wfanet.org/leadership/project-spring

    • 34 Min.
    11. Maryl Adler from S4Capital MediaMonks on Agency demystifying Marketing Procurement

    11. Maryl Adler from S4Capital MediaMonks on Agency demystifying Marketing Procurement

    What an “agency” would suggest to Marketing Procurement to do differently? How can we continue improving mutual understanding? What are the Dos & Don’t in terms of Agency relationship management? 
    This episode explores the crucial and complex topic of relationship management between Agencies and Marketing Procurement. 

    “An Agency is not a factory” quote Maryl. It’s an organization providing a service on behalf of another business. There are various type of agencies which span from Design, Media, Digital, Market Research... etc

    There is so much to say about Agency relationship management. This episode is a mere attempt to set the stage for several discussions to be hosted on the Marketing Procurement Podcast with agency leaders.

    For now, the key advices are:
    - Your Agency is as good as your internal team allows it to be.
    - Agencies require a more subtitle/advanced type of relationship management.
    - Stay tuned on the upcoming episodes if you don’t want to miss insightful perspective from agency leaders that know really well Marketing Procurement. 

    Rate (5 stars) on Apple Podcasts, Review & Subscribe. Feel free to invite others to join our Marketing Procurement Community. 
    Take care of yourself and take care of each other.
    MAGID SOUHAMI LINKEDIN - https://www.linkedin.com/in/magid-souhami/
    MARYL ADLER LINKEDIN - http://linkedin.com/in/maryl-adler

    Links & references
    https://www.mediamonks.com/
    https://meditations.mediamonks.com/striking-the-balance

    • 31 Min.
    10. Paul Williams from Havas on Agency codifying Marketing Procurement

    10. Paul Williams from Havas on Agency codifying Marketing Procurement

    What an “agency” would suggest to Marketing Procurement to do differently? How can we continue improving mutual understanding? What are the Dos & Don’t in terms of agency relationship management? 
    This episode explores the crucial and complex topic of relationship management between agencies and Marketing Procurement. 

    An agency is an organization providing a service on behalf of another business. There are various type of agencies which span from Design, Media, Digital, Market Research... etc

    There is so much to say about Agency relationship management. This episode is a mere attempt to set the stage for several discussions to be hosted on the Marketing Procurement Podcast with agency leaders.

    For now, the key advices are:
    - Your agency is as good as your internal team allows it to be.
    - Agencies require a more subtitle/advanced type of relationship management.
    - Stay tuned on the upcoming episodes if you don’t want to miss insightful perspective from agency leaders that know really well Marketing Procurement. 

    Rate (5 stars) on Apple Podcasts, Review & Subscribe. Feel free to invite others to join our Marketing Procurement Community. 
    Take care of yourself and take care of each other.
    MAGID SOUHAMI LINKEDIN - https://www.linkedin.com/in/magid-souhami/
    PAUL WILLIAMS LINKEDIN - https://www.linkedin.com/in/pwilliams

    • 34 Min.
    9. Agency Relationship Management

    9. Agency Relationship Management

    What is an “agency”? How different is it vs. a “supplier” What are the Dos & Don’t in terms of agency relationship management? 
    Let’s set the stage in this episode for the crucial and complex topic  of agency relationship management by Marketing Procurement. 

    An agency is an organization providing a service on behalf of another business. There are various type of agencies which span from Design, Media, Digital, Market Research... etc

    There is so much to say about Agency relationship management. This episode is a mere attempt to set the stage for several discussions to be hosted on the Marketing Procurement Podcast with agency leaders.

    For now, the key advices are:
    - Your agency is as good as your internal team allows it to be.
    - Agencies require a more subtitle/advanced type of relationship management.
    - Stay tuned on the upcoming episodes if you don’t want to miss insightful perspective from agency leaders that know really well Marketing Procurement. 

    Rate (5 stars) on Apple Podcasts, Review & Subscribe. Feel free to invite others to join our Marketing Procurement Community. 
    Take care of yourself and take care of each other.
    MAGID SOUHAMI LINKEDIN - https://www.linkedin.com/in/magid-souhami/

    • 10 Min.

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