Jennifer Barnwell: Empowering independent hotels in a brand-centric market

Jennifer Barnwell is an advocate for independent hotels. As President of Curator Hotel & Resort Collection, she offers independents the opportunity to harness the power of scale and access cost savings through vendor negotiations, ultimately helping them stay independent and be more profitable. She discusses the challenges and opportunities for independents in terms of funding, brand awareness, and loyalty programs, as well as which key technology investments to prioritize.