10,000 TACOS‪®‬ Isidro Salas

Episode Summary In this special episode, we honor my dad on his birthday by sharing the invaluable lessons I learned from him that shaped his success as a taquero. These lessons, which I call "Taco Truck Rules to Live By," are not just for running a taco truck—they are principles for living a fulfilling life.
Key Points Today is my dad’s birthday. Honoring him by sharing the "Taco Truck Rules to Live By."
Taco Truck Rules to Live By:
1.    Don’t be late – Always be punctual.
2.    Be courteous – Treat everyone with respect.
3.    Be welcoming – Create an inviting atmosphere.
4.    Be grateful – Appreciate what you have.
5.    Be thankful – Show gratitude to those around you.
6.    Be forgiving – Learn to forgive others.
7.    Be clean – Maintain cleanliness in all aspects.
8.    Behave – Act responsibly and ethically.
9.    Believe – Have faith in yourself and your mission.
10. Repeat 1-9 every day – Make these rules a daily habit.
At the very least, life will guide you to some tacos. What I’m really after is peace, love, and tacos!
Call to Action Thank you for tuning into this heartfelt episode. If you enjoyed it, please subscribe, leave a review, and share it with friends. Let's spread the love for peace, tacos, and everything in between!
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By following these Taco Truck Rules, you can bring more joy and fulfillment into your life, just like my dad did every day.
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TAQUOTE: “If you know how to cook, you should thank a chef. But if you know how to make tacos, then you should thank a taquero!” 
 

  Authenticity used to be a word with significant meaning, but I think it has now become subjective and often exploited as a marketing tool. I once tweeted, "The closer you come to making it from scratch, the more authintic it will be." And that tweet reflected my beliefs at that time. The belief in the value of effort and craftmanship. Howeveer, a friend's perpective, based on the "abuelita principle," has challenged my assertion. Or at least that's how it felt when he replied, "Authenticity is a myth!" His point was valid. He argues that what we consider authentic is deeply personal and tied to our earliest experiences, such as the food cooked by one's grandmother. Since everyone's experiences and memories differ, defining authenticity universally becomes impossible. This, he says, makes authenticity more of a personal opinion than objective truth. 
The idea of authentic Mexican cuisine illustrates the subjective nature of authenticity. If you believe your grandmother's cooking is the best, no other dish will measure up. Moreover, not every grandmother's cooking is exceptionally good or unique, adding to the complexity. This subjectivity has, in my view, turned authenticity into a marketing buzzword, reducing it to a myth. Marketers use it to attract attention but often deceive consumers. Despite this, I still believe that making something from scratch brings it closer to being authentic. While others may see this as just my opinion, it retains some of its original significance for me.
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TAQUOTE: “Flipping tortillas with your bare hands is authenticity!” 
 
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Today on the show, I want to share a recent internal conflict that inspired me to create a reaction video on TikTok. The video featured a Mexican lady making tacos, but they weren't just any tacos; they were White People Taco Night tacos. This stirred feelings of sadness and internal conflict within me.
However, this experience also led me to some podcast therapy. During this episode, I was reminded of the struggle encapsulated by the phrase "Ni de aquí ni de allá" (not from here nor from there). I came to realize that Mexicans making white people tacos isn't a bad thing; it should be embraced. It's akin to blending English and Spanish to create Spanglish.
So, instead of getting upset about how someone makes tacos, I've learned it's always better to be like the tortilla in a taco—open and ready to embrace it all!
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TAQUOTE: “Be like the tortilla and a taco, be open and take it all in!” 
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Today on the show, I delve into personal stories and the life lessons I learned from my dad, especially as he faced dementia. We'll explore the profound impact these lessons have had on my life and how they've inspired positive changes. Join me as I reflect on the question, "Who are you?" and share how this journey has influenced my self-discovery and growth.
But we start with a confession and how that’s leading me to question my growth on some social platforms.
Finally, I tell you of the little device my dad used to use to dispense change and how I’m trying to use that device metaphorically.
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TAQUOTE: “A taco with no tortilla is not a taco at all!” 
 
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Today on the show, I want to share with you the extraordinary power of tacos. Now, this is a kind of force that isn't visible to the eye. I remember as a kid, when I looked up the definition of work, it said, "Work is the ability to produce power!" Well, the power of tacos definitely requires some work, and this work manifests in numerous ways.
It's a force that's somewhat elusive, hard to put into words. But I'm going to give it my best shot. I'll do so by sharing a recent experience that allowed me to take a step back and really appreciate how the power of tacos works. And by the end of this, I hope you'll be pondering how the power of tacos might be at play in your own life — and guess what? You might not even need tortillas for it to work its magic.
 
 
 
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TAQUOTE: “Faith is believing in good when surrounded by bad!” 
 
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Today on this episode I want to revisit what carne asada means, as it relates to getting together. If you ever get invited to a carne asada consider yourself special. That event is seasoned and the experience would just make it taste better.
I also want to tell you what this meat, or rather the saying, “carne asada” really means to me. How my experience moving to the United States helped shape how I see this meat and more importantly, how it has helped shape my life.
Carne asada just makes everything better.
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TAQUOTE: “When life throws you a cow, make carne asada!” 
 
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