Apple's Safari Update Will Change Internet Monetization Chicago Marketing Podcast

Apple's latest string of announcement brought some news that is still reverberating throughout the advertising world. That’s because Apple is introducing strict new privacy protection in its mobile Safari browser on the iPhone. The update to Apple’s Safari browser prevents ad networks from effectively tracking your browsing history through the use of cross site tracking. The new intelligent tracking prevention features stops third-party sources (e.g.: major ad networks) from effectively creating a copy of your browsing history via tracking cookies stored on your device. Michael and Alayna talk all about it.

Every episode of the Chicago Marketing Podcast is sponsored by Magnani Continuum Marketing. Check out www.magnani.com to learn more.

Referenced articles: https://www.magnani.com/blog/applevmadmen