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John Asher interviews Kate Di Leo, a branding and messaging strategist, about the role of marketing in driving revenue for companies. They discuss how marketing and sales need to work together in tandem with aligned messaging to generate more qualified leads, increase close rates, and shorten sales cycle times. Kate emphasizes the importance of understanding the buyer's persona, particularly their pain points, and crafting messaging that speaks directly to those concerns. She also discusses the trend of marketing becoming more ascendant in B2B companies, with marketers taking a more active role in revenue operations and leading the conversation at the table.
In terms of marketing tactics, Kate stresses the value of creating conversations that convert, rather than simply broadcasting messages through megaphone marketing. She notes that video and podcasting are effective methods for creating conversations, but that face-to-face interactions should not be overlooked, whether in-person or through digital channels. Ultimately, Kate's methodology is geared towards founder-led organizations or C-suite leaders who are looking to align their marketing and sales efforts to drive revenue growth.
Links from this episode:Kate DiLeo on LinkedInKate DiLeo's webisteJohn Asher on LinkedInASHER STRATEGIES
 

In this episode, John Edwards will answer some of the burning questions about ChatGPT and the impact it has on the world of marketing. He’ll give us some insight into the technology behind it and the legal challenges it faces. Today, John Asher's guest is John Edwards, a partner at Communica, a marketing and public relations agency. John is an expert in the field of artificial intelligence (A.I.) and he’s here to talk to us about one of the hottest topics in the industry: ChatGPT.
John will explain how ChatGPT works and why it sometimes gets things wrong. He’ll also discuss the threat ChatGPT poses to traditional search and companies like Google. He’ll share his thoughts on the future of SEO and what marketers should be thinking about as the world starts to change.
Christopher Penn once said, “Build your insurance policy.” and John will tell us what this means for marketing professionals. He’ll explain what reliable reach is and discuss some of the reliable reach channels available, such as first-party data lists, private social media communities, and best content landing pages.
Finally, John will share some lessons and tips for marketers and companies. He’ll explain what they need to start doing to adapt to this changing landscape.
So, get ready to learn everything you need to know about ChatGPT and its impact on marketing. Let’s dive into the interview and get some answers from John Edwards, an expert in the field of A.I. and ChatGPT.

John Asher is joined by Fred Diamond to discuss the changing landscape of sales in the post-pandemic world. With the advancement of technology and increased access to information, sales professionals are facing new challenges in their roles. But great salespeople will always be in demand as sales is the lifeblood of any company. It is more important than ever for sales professionals to be well-informed, and prepared, as well as leading with empathy and emotional intelligence. Join us as we explore these exciting changes and discover what it takes to be a top-performing sales professional in the modern world.
Links from this episode:
https://www.amazon.com/Go-Giver-Expanded-Little-Powerful-Business/dp/1591848288 
https://freddiamond.com/ 
https://www.salesgamechangerspodcast.com/ 
https://i4esbd.com/ 
https://asherstrategies.com 
Fred Diamond on LinkedIn: https://www.linkedin.com/in/freddiamond
John Asher on LinkedIn: https://www.linkedin.com/in/johnasher/ 
Susan Finch on LinkedIn: https://linkedin.com/in/susanmfinch 
 
About our guest:
Fred Diamond is an engaging, energetic sales professional who spent time as an in-demand party DJ when he started his career. This experience, coupled with his rich experience as a senior marketing and sales professional at Apple, Compaq, and as a consultant to hundreds of high-growth software and tech firms, bodes well for an exceptional interviewing experience. As Co-founder and President of the Institute for Excellence in Sales (IES), he's interviewed thousands of sales professionals about their career always seeking tips from them to pass on to IES members and leaders to help them get better at the art and science of professional sales.
He is the author of Insights for Sales Game Changers and Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know.

In this episode, John Asher sits down with social media expert Judy Schramm to discuss the power of ChatGPT for B2B marketers and sales professionals. With ChatGPT's rapid growth, reaching 5 million users within a week of its release, Schramm shares her own success and excitement in using the tool to enhance sales efficiency and close deals faster. She also notes that Microsoft, a major backer of the product, plans to integrate it into its entire software suite and use it to compete with Google. Schramm suggests that ChatGPT can be a powerful tool for sellers, but it is important to note that it is still a baby technology in some ways. Listen to the episode to discover more about how ChatGPT can revolutionize your marketing strategy, particularly in its usage on LinkedIn.
 
Producer's note:
This headline and post were created using ChatGPT. After we ordered the transcript, we picked a big chunk of the episode to submit to ChatGPT with these instructions:
Create a 250-word post for this podcast episode featuring Judy Schramm hosted by John Asher. Judy is giving us ideas on how to use ChatGPT for marketing. Just give a hint of what she is covering. Do not give all the points. Entice the listener to listen to the episode. Focus on LinkedIn usage, and how it will help marketers. The audience is b2b marketers and sales professionals.
Then, we asked it to generate a headline for the same post:
Please generate a headline for the same post
"Revolutionizing B2B Marketing: Unlocking the Potential of ChatGPT with Social Media Expert Judy Schramm"
Then, we requested five optional headlines. You may have a different favorite.
"Maximizing Sales Efficiency with ChatGPT: Insights from Social Media Expert Judy Schramm"
"ChatGPT in B2B Marketing: How to Leverage its Power with LinkedIn"
"Expert Tips on Using ChatGPT for B2B Sales and Marketing Strategies"
"ChatGPT: The Game-Changing AI Technology for B2B Marketers and Sales Professionals"
"Unlocking the Potential of ChatGPT: A Guide for B2B Marketers and Sales Teams with Judy Schramm"
Finally, I asked for shorter headlines: Give me five more with 12 words or fewer.
"ChatGPT for B2B Sales: Expert Insights"
"Revolutionizing B2B Marketing with ChatGPT"
"ChatGPT: The Future of B2B Sales"
"Unlocking ChatGPT's Potential for B2B"
"B2B Marketing with ChatGPT: A Game Changer"
We posted in Podbean and let Grammarly have a run at it. Many grammatically weak areas were remedied. This has been a consistent finding with ChatGPT. It's close, but it is a DRAFT that needs your help.
This process took an additional 10 minutes from initial submission to publication.
 

One of the most difficult and enduring challenges business leaders face is the misalignment of sales and marketing. And Brian Beveridge knows how to fix this. Even if you have winning talent and winning solutions, if you can’t get your sales and marketing strategy and execution working seamlessly you’re missing out on money. 
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While these challenges vary some between Enterprise and SMB markets, there are key steps business leaders can take to make substantial impact toward revenue growth. With decades of experience in this arena, Brian has key recommendations for how you can have immediate results to boost sales and crush your competition. Tune in to “Asher Sales Sense” to hear John Asher talk with Brian Beveridge of Dun & Bradstreet about “Aligning Sales and Marketing Strategy and Execution to Optimize Growth.
Brian Beveridge - Client Director at Dun & Bradstreet
Brian thrives on learning his clients' corporate goals and their aligned business objectives to support those strategic plans. By developing a trusted-advisor relationship with executives, decision makers and their resource teams, he strives to understand the complexity and requirements to achieve lofty goals, and align their SME resources to develop data, insights and solutions to support the decisioning process for his clients. Problem solving is in his blood, and he's always excited to bring hisy hyper-curiosity to the conversation.Dun & Bradstreet, a leading global provider of business decisioning data and analytics, enables companies around the world to improve their business performance. Dun & Bradstreet’s Data Cloud fuels solutions and delivers insights that empower customers to accelerate revenue, lower cost, mitigate risk, and transform their businesses. Since 1841, companies of every size have relied on Dun & Bradstreet to help them manage risk and reveal opportunity.
 
Chair – Vistage Peer Advisory Board
For more than 60 years, Vistage has been bringing together executives in a confidential peer setting where they can candidly discuss operational, financial, legal, structural or even personal challenges. The powerful group dynamic gives each member access to a wealth and diversity of experience and advice dedicated to achieving one another’s success. As a Vistage Chair, I have the privilege of stewarding a private advisory group of successful CEOs, business owners and key executives to help them improve the performance and outcomes of their businesses.
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Asher Sales Sense is sponsored by Asher Strategies 
ASHER Strategies Has Improved Sales for Thousands of Companies.

In our previous episode, John Asher covered the 6 Most Important Cognitive Biases a Salesperson Must Overcome.
In this episode, John talks about the next six cognitive biases out of the 47 that pertain directly to sales and marketing: 
Status Quo Bias
Rationale and Consistency Biases that go together
Clear Distinction Bias
Active Emotional Engagement Bias
Commitment Bias
John also went over the best architecture of a customer story.
Start with the buyer's need and any emotions expressed by them
Relate the story directly to the buyer
Include the details of how you helped them so they can see you were really involved
Include the financial benefit the buyer got
Tell the story about how the buyer's emotion was at the end.
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Listen to the first part of this series here:
https://asherstrategiesradio.com/e/six-most-important-cognitive-biases-for-salespeople-to-master/