Biz Bytes with Techno Bird Karlie Plowman

Today's episode is all about blogging and SEO including blogging/SEO myths and misconceptions, and I talk about the main reasons why blogging can be great for your SEO.

Blogging may have its challenges, but when done right, it can provide undeniable SEO benefits. By debunking myths and focusing on creating valuable content, businesses can leverage their blogs to reach new audiences and grow their businesses. Resources are available online to help with content brainstorming, overcoming writer's block, and developing a content calendar.

I also talk about a brand new blogging service that I am launching - Blog Strategy & Management! This service includes blog strategy, blog keyword research, and management for businesses that want to blog but lack the time or confidence in their writing skills. Or who simply want to outsource their SEO.

I've teamed up with Alicia Montesano, freelance marketing guru from Marketing with A, to offer these services; I'll be doing the strategy and SEO, Alicia will be writing the content. This is a monthly, ongoing service. There are 2 package options (small and medium) to choose from.

I hope you enjoy this episode and it leaves you motivated to start blogging, or blog better, so you see the SEO benefits sooner rather than later!

Karlie - Techno Bird
www.thetechnobird.com.au

In episode 9 of Biz Bytes, I'm discussing the three main issues that come up in every SEO audit that I do for my clients. I talk about why these issues are important and how they can negatively impact a website's visibility and search engine rankings, as well as how you can spot them and fix them!

I mention in the episode a Chrome extension you can install for free that analyses and lists any/all of your broken website links - here's a link to that extension, but simply Google 'broken link checker chrome extension' and you will find heaps.

I'm now taking on new clients for SEO Audits!CHECK IT OUT AND BOOK HERE

What's an SEO audit?An SEO audit is basically a checkup for your website to see how well it's doing in search engines. It's like going to the doctor for your website.
 
An SEO audit will identify areas where your website can be improved so it can rank higher in search results and get more visitors. It offers a range of options for your website, both in search engine visibility and overall user experience.

The key benefits of an SEO auditAn SEO audit is a valuable tool for understanding your website's strengths and weaknesses in regards to SEO. By addressing the issues it reveals, you can create a website that attracts more visitors, converts better, and achieves your online goals.

What are the tangible goals of an SEO audit?
Improved Google search rankingsIncreased click-through-rate (CTR)Improved website user-experienceHigher conversionsIdentifying and rectifying technical SEO issues, crawlability and indexing issuesLong-term SEO success
“If you want someone to knock your website into shape, Karlie's your woman. I love her no-nonsense approach. Plus, my inquiries have increased since I implemented her SEO advice.” - Sara Tiefenbrun
- SARA TIEFENBRU

In this episode, I'm chatting with multi award-winning insurance broker, Kate Fairley from Macedon Ranges Insurance. Here's the recap:

We highlighted the importance of demystifying business insurance and addressing common questions and concerns.Kate explained the types of insurance needed for different businesses, such as work cover for employers, public liability insurance for all businesses, and professional indemnity insurance for service-based businesses.We discussed real-life examples of insurance claims, such as copyright infringement for web designers and product liability for businesses selling physical products.The importance of cyber insurance was emphasized, especially for businesses that handle sensitive client information.We discussed the benefits of working with an insurance broker who can provide personalized advice and find competitive insurance options.We encouraged business owners to prioritize insurance and seek professional advice rather than relying on online resources or social media for information.
Kate and I also spoke about the rewards of being a business owner and a parent. Kate shared that her business and employees work a four-day workweek and the importance of taking time for oneself as a mum and business owner.

I hope this episode helps to clarify any confusion or questions you might have about business insurance and if you want to get in touch with Kate to discuss the best business insurance for your business, head to www.macedonrangesinsurance.com.au

I'm chatting with Ami from Damn Write on the poddy today - Ami is an AI-obsessed copywriter and after 7 years in the biz, you can find her words on supermarket shelves, product packaging, postage boxes and painted on deli walls… as well as in inboxes and on webpages all across the internet.

Ami now enlists AI as her creative sidekick — using it to improve her own copy, her client’s copy AND even teach others how to do the same in her group program, Copy Saviour.

In short: she spends A LOT of time learning about, thinking about + testing out AI so you don't have to.

In this episode, we chat a lot about AI and how we could be using it in our businesses and everyday life, why the copywriting community is angry about AI, and the differences between ChatGPT and Google Gemini, but we also discuss Ami's recent ADHD diagnosis and how that has affected her as a mum and a business owner.

I also mention my struggles with anxiety and having a nervous breakdown in 2023 - it's a really great listen and I'm so grateful for Ami being open to discussing her mental health with me in this safe space.

Join Copy Saviour - turn AI into your always on-call creative copywriting assistant so you can whip up all the words you need, without doing all the dirty work alone.
Find Ami on Instagram @damnwrite or check out her website www.damnwrite.com.au

In today's episode, I'm discussing and breaking down the latest announcement from Google regarding it's newest 'core algorithm update, and why you could see a drop in your Google rankings as a result.

Google released this statement about the update:

"This is designed to improve the quality of Search by showing less content that feels like it was made to attract clicks and more content that people find useful. We also shared that we have new spam policies to better handle the practices that can negatively impact Google's search results. In this post, we'll go into more detail for creators about both the update and the spam policies."

I'm discussing what this all means, what you should do about it, how you should handle it, including what the new spam policies are.

Might sound boring but this is all very NEED-TO-KNOW information if you're a business owner who has a website and utilises SEO, and who wants clicks to their website from Google, and to be found in Google search, so you really don't have any excuse but to listen (tough love, I know!).

In the episode, I mention a couple of links:

Google's 'helpful content and Google search results FAQ'Creating helpful, reliable, people-first contentSE Ranking
Need help or got questions? Send me an email to hello@thetechnobird.com.au

Yours in biz
Karlie x

Biz Bytes with Techno Bird is your go-to podcast destination if you're keen to learn more about the world of web design, the intricacies of SEO (and how to make it make sense), debunking digital marketing, banter with other brilliant business owners, and want to be part of a community where you feel seen and supported. 

Feeling overwhelmed by the digital world? Join me, Karlie Plowman - website designer and SEO specialist with 10 years of experience under my wings, who is on a mission to make it all make sense when it comes to running an online business, no matter your industry.

Forget the fluff! This podcast is all about practical, actionable advice that cuts through the jargon and makes managing your online presence simple and effective. From debunking SEO mysteries to unlocking website magic, candid chats with industry experts across social media, AI, SEO, branding, marketing, and more. I'll share fluff-free tips and tricks to help you boost your online visibility and success.

What awaits you:
Solo episodes: I'll be diving deep into specific topics, offering clear explanations and actionable strategies. Candid chats: Learn from inspiring conversations with successful business owners and industry experts, sharing their real-world insights and experiences. Wide-ranging topics: We cover everything you need to thrive online, from SEO and website optimisation to marketing, social media, and time management. No filler, all value: Get straight-to-the-point advice that's easy to understand and implement.
Ready to join the Techno Bird flock and take your online business to new heights? Subscribe to Biz Bytes and get ready to fly!