Counter Talks Canadian Rental Service

Kelly Brincheski, general manager of Collective Event Rentals in Winnipeg, is the new Region 10 director for the American Rental Association. It’s a big honour, but the title itself contains a challenge. As just one of the ARA’s several regions, Canadian rental store members have sometimes wondered if they are lost inside the U.S. behemoth. The ARA is trying to address that with a Canada task force charged with addressing the specific needs of Canadian members. Brincheski chairs it, and joined Counter Talks to discuss it and lots of other things about the ARA and her life in the industry.

Dan Crowley spends his days talking to rental operators so we brought him on to address one of the most vexing problems we all face: hiring and retaining the right people to work in our stores. He boils his observations of what works and doesn’t work down to solid tips you can apply in your store tomorrow. Key to attracting and keeping the right people is your company values – they tell you both what you want and who you should hire. Crowley explains it all and gets into some additional industry talk in this useful conversation.

Now for something completely different. Pat Flannery brings you his conversations from the Canadian Rental Association’s National Show held in Ottawa in January. Only one technical glitch!

In his role as vice-president of products for Trackunit, a telematics and emissions-tracking provider, David Swan has seen a sea change in attitudes about sustainable power in the construction equipment manufacturing world. What were formerly hesitant, even reluctant, moves to demonstrate some capability in low-emissions power sources has become a flood of enthusiasm that is dominating the industry. He joins Counter Talks to share his stories from the front lines of developing monitoring technology for the industry and to bat around some theories for how and why this happening and where things may go in the future.

Another year has gone by and it’s time for a high-level view of our business conditions and results in 2023. Marvin Cruz, research director, and Christina Santini, national affairs director, for the Canadian Federation of Independent Businesses join Counter Talks to tell us what they are hearing from small and medium-sized businesses across the country. We hit inflation, labour shortages, regulations and red tape, credit card fees, housing and more. Happy holidays to everyone and all the best for 2024!

Time for a check-in with the Canadian Rental Association, which has seen its share of change and challenge over the last several years. Coming out of COVID and its separation from the American Rental Association, the CRA is plotting a new course forward with a new governance structure, new event strategy and new member services. Sheldon Fingler, the incoming president of the new national board, joins CounterTalks to explain it all and engage in some general industry gossip, too. Enjoy!