Creator: Behind the Influence | Digital Voices Digital Voices

Ruth Crilly, also known as A Model Recommends has built her presence online over the past 15 years, making her a true OG in the influencer space. From blogging about beauty tips to injecting humor into her branded content, Ruth is a certified OG creator. Ruth has hit some major milestones throughout her career thanks to her loyal community joining her on each stage in her journey, and we were honored to get an inside scoop on her latest venture, her must-read memoir which is now ava...

Gabriel Sey, aka Active Black Dad, has been a strong figure in the fitness community on YouTube for over a decade. Recently, his fitness content bore a heavy weight on his shoulders – that's when he started sharing more about his family, mental health, and humor online.On this episode of Creator: Behind the Influence, Jenny, who was Gabriel’s YouTube Partner Manager some time ago, sat down with Gabriel to catch up about:- His new content direction- Why some fitness influencers are toxic...

Off the back of his rebrand and new challenge launch, we chatted with Jack Hodgson about saying goodbye to HODGACK and hello to Jando. In the latest episode of Creator: Behind the Influence, Jack Hodgson speaks about the changing pace of the Creator Economy, clickbait vs. creativity, and how he was given a lifetime supply of PRIME by KSI. Subscribe to Jack: https://www.youtube.com/@JandoTime Follow on TikTok: https://www.tiktok.com/@jackhodgsonweewoo Follow on Instagram: h...

Creator: Behind the Influence is back for 2024, and our first guest of the year is the incredible Joel Rochester, also known as Fictional Fates. Joel’s primary platform is YouTube, where he has 112k subscribers, but he’s also built a loyal following across Instagram, TikTok, and Discord where his followers go to enjoy in-depth book reviews, bookish trends, and a sprinkle of lifestyle content too. Our Strategy Director, Pete Bamforth, took the hosting hot seat for the first time to d...

Dive into the final 2023 episode of Creator: Behind the Influence! Join Senior Creative Strategist Jennifer Adetoro as she chats with fashion and lifestyle creator Debbie Crown. Discover Debbie's journey from a trio to a solo creator, hitting 200k YouTube subscribers this year. In this episode, Debbie Crown opens up about inclusive fashion, YouTube Black, and her personal experiences, including bariatric surgery and single parenthood. Explore her passion for representing all body si...

This month we have our first-ever duo on Creator: Behind the Influence, Iconicakes.Our CEO Jenny welcomed sister duo Sara and Avni, also known as iconicakes, into the podcast studio for an eye-opening discussion on navigating their lives not only as immigrants in the UK but as growing social media superstars, and the ever-important topic of representation of brown people in the media. Sara and Avni share how their Riverdale fan account ‘face reveal’ ended up in the launch of Iconicakes, ...