TikTok has taken over the bookish world | Fictional Fates Creator: Behind the Influence | Digital Voices

Creator: Behind the Influence is back for 2024, and our first guest of the year is the incredible Joel Rochester, also known as Fictional Fates. Joel’s primary platform is YouTube, where he has 112k subscribers, but he’s also built a loyal following across Instagram, TikTok, and Discord where his followers go to enjoy in-depth book reviews, bookish trends, and a sprinkle of lifestyle content too. Our Strategy Director, Pete Bamforth, took the hosting hot seat for the first time to d...