Differentiation - what to do when consumers are overwhelmed by choice Catalina - How does personalization work?

Every year there are 10,000+ new CPG products launched and within two years, 85% of them are gone because people don’t remember to buy them again. In a sea of choice, CPGs must fight to stay relevant with distracted shoppers. In this episode, we explore what it takes for CPG companies to differentiate themselves in a crowded marketplace and discuss the challenges of staying relevant in the mind of a distracted shopper.