Episode 2: The Genetic Testing Industry: Capitalizing on Fear While Selling Empowerment Waiting for Cancer to Come

This podcast focuses on the genetic testing industry as a whole. Driven by the dramatic story of the genesis of the genetics testing industry, it provides the context for women’s experiences with BRCA testing by describing the history and larger implications of genetic testing and the proliferation of BRCA testing in particular. A multi-billion dollar genetic testing industry is growing every year, and companies going pink for breast cancer awareness is more common than not, but few books have explored the dynamics involved when these cultural phenomena meet – from the perspectives of women who live this reality every day.