Episode #28 - Amazon Ads Status Beta and More Exciting API Updates 📊�‪�‬ Amazon Ads Raw Daily

https://www.linkedin.com/pulse/amazon-ads-tech-update-may-2023-jeffrey-cohen
https://www.linkedin.com/in/jeffreycohen/
In this episode, we delve into the latest Amazon Ads updates, including the new status beta, sponsored display campaign changes, ASIN engagement metrics, and enhancements to Amazon Marketing Cloud learning content.
Welcome to Episode 29 of our Amazon Ads Raw Daily podcast. Today, we unpack a wealth of fresh updates and enhancements to the Amazon Ads ecosystem, including the Amazon Ads Status Beta and API developments.
Amazon Ads Status Beta: This update provides crucial insights into Amazon services, reporting, and feature activation. If you're an advertiser on Amazon, this beta could be highly valuable in understanding the status and availability of different Amazon services.Technical Recommendations API: Following the Amazon DSP API launch, we discuss new updates to the Sponsored Ads' technical recommendations API, which now includes new fields in Sponsored Brand keyword recommendation responses.Sponsored Display Campaigns: A fresh update introduces dynamic client-level throttling to the Sponsored Display campaigns' Ads API. Plus, these Sponsored Display audiences are now accessible to advertisers in Belgium.ASIN Engagement Metrics: Amazon is now providing ASIN engagement metrics for selected brand stores via the Amazon Ads API—a potentially game-changing feature for sellers and marketers.Bulk Sheets for Auto-Targeting: We discuss a new update that gives you more control over auto-targeting campaigns within bulk sheets. Now you can create the four product targeting entities, providing more precise targeting options.In addition, we touch on enhancements to on-demand learning content around the Amazon Marketing Cloud and educational series updates for sponsored brands and sponsored display in the learning console. Stay tuned for an in-depth exploration of these updates and how they can enhance your Amazon advertising strategy.

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