Finessed Media, Inc. Industry Insights Finessed Media, Inc.

NYC-based Kasim Peterson sits down with Finessed Media to discuss his come-up from DJ-ing to becoming Digital Marketing Director for Maybach Music Group to now owning his own label CRWN Music Group.

Kasim Peterson chats with CEO Alexis Rabadam on how he started his music career in high school as a mixtape DJ, then worked his way into well-established networks by creating high quality graphic designs and being responsible for digital marketing of artists such as Dipset. Eventually, Kasim found himself face to face with Rick Ross who challenged him to create a graphic for a new song. He completed the task within minutes and became Rick Ross's Digital Marketing Director and Creative Designer for @untouchablemmg. After years of success with MMG, Kasim added yet another notable accomplishment to his resume - building a startup which aims to bridge the gap between culture and technology. He now runs independent record label CRWN Music and helps artists develop their talents and businesses.

A natural-born leader, Kasim aims to show artists the importance of patience and hard work in the industry. He says that “even though you know you can [do something], doesn’t mean you should do it,” referring to the tendency of music entrepreneurs to try to rush their careers.

See video to watch the whole interview!

Kasim Peterson https://instagram.com/crwnmeking_

Atlanta-based singer/songwriter/entrepreneur, Jennifer Chung, joins Finessed Media, Inc. CEO Alexis Rabadam to discuss her background in the music industry, how it has influenced her current media production venture, and what she has learned from her experience.

Jennifer Chung is a Bay Area-born, Atlanta-based artist by way of LA. Jennifer started her music career as a YouTube cover artist in 2007 and has since expanded her artistry to singing original music and producing media content for the Asian-American community. Her soulful-pop sound has garnered more than 130,000 subscribers on YouTube, more than 38 million video views, and more than 3 million streams on Spotify. Additionally, in 2016, Jennifer was invited to the White House by President Obama's Initiative for the AAPI community for her pioneering in the online content creation community. Her new single "Until Your Heart Break" will be released on April 24th, and her music can be found on all major streaming platforms.

Advice from Jennifer Chung to other artists:


 Listen to a lot of different types of music.
Make sure you know how to perform live.
Take moments to live life. It's okay with you don't come out with an album every year or a single for along time as long as you're developing yourself. "Our goal as artists should be to add something beautiful into the world and to help other people with the art that we create."

Music by Jennifer Chung
"Common Simple Beautiful"
"Until Your Heart Breaks"

Jennifer Chung
Instagram instagram.com/jenniferjchung
Website jenniferchung.com
Spotify https://open.spotify.com/artist/4Lu5b0djNHU6poRdy9db1g?si=Ow3wOYiGSZ2X8UDem9T5YQ

Finessed Media, Inc.
Instagram instagram.com/finessed.media
Website finessed.media

LightUpp partners with Finessed Media, Inc. to teach artists different ways to make money in the music industry.  LightUpp is a rap artist/audio engineer hailing from Bronx, NY whose influence can be heard and felt throughout New York’s hip-hop and R&B scene. Known for his infectious stage presence and signature “JAHH," his first single “Bai” was a viral success that led to a dedicated fan base. LightUpp aided in the career growth of artist talents such as OShun and Nuri Hazzard, then later released his hit single "Que Lo Que" which featured Cream Da Villain and was [produced by Bobby Kriticial]. "Que Lo Que" gained more than 100k music video views in 5 months and caught the attention of the hottest DJ's in the city. His music can be found on all major platforms. 

Finessed Media, Inc.
https://finessed.media

Instagram
LightUpp @mrlightupp
Finessed Media, Inc. @finessed.media 

Spotify https://open.spotify.com/artist/0nYoZ...

LightUpp partners with Finessed Media, Inc. to teach artists how to become a sound engineer.

LightUpp is a rap artist/audio engineer hailing from Bronx, NY whose influence can be heard and felt throughout New York’s hip-hop and R&B scene. Known for his infectious stage presence and signature “JAHH," his first single “Bai” was a viral success that led to a dedicated fan base. LightUpp aided in the career growth of artist talents such as OShun and Nuri Hazzard, then later released his hit single "Que Lo Que" which featured Cream Da Villain and was [produced by Bobby Kriticial]. "Que Lo Que" gained more than 100k music video views in 5 months and caught the attention of the hottest DJ's in the city. His music can be found on all major platforms.

Finessed Media, Inc. https://finessed.media

Instagram
LightUpp @mrlightupp
Finessed Media, Inc. @finessed.media

Spotify https://open.spotify.com/artist/0nYoZ...

In this episode, LightUpp partners with Finessed Media, Inc. to teach artists how to find success in the music industry. 

LightUpp is a rap artist/audio engineer hailing from Bronx, NY whose influence can be heard and felt throughout New York’s hip-hop and R&B scene. Known for his infectious stage presence and signature “JAHH," his first single “Bai” was a viral success that led to a dedicated fan base. LightUpp aided in the career growth of artist talents such as OShun and Nuri Hazzard, then later released his hit single "Que Lo Que" which featured Cream Da Villain and was [produced by Bobby Kriticial]. "Que Lo Que" gained more than 100k music video views in 5 months and caught the attention of the hottest DJ's in the city. His music can be found on all major platforms.

Established Bronx sound engineer and Latino hip hop artist LightUpp shares his Music Industry Insight. 

LightUpp teaches 3 short-form classes that provide industry insight on: 

1. How to Find Success in the Music Industry
2. How to Become a Sound Engineer
3. How to Make Money in the Music Industry  

About Finessed Media:
Finessed Media is changing the game in the music industry. We produce new content each month with industry insight and technical industry skill training to subscribers worldwide.

We are a quickly growing startup based in New York City with artist partners such as LightUpp and Kid Hyphen, and we are expanding into the San Francisco Bay Area and Los Angeles.  

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