LMU Competition & Strategy (ISTO)

Prof. Dr. Tobias Kretschmer

This course focuses on an applied analysis of competition. Important concepts from industrial organization, game theory, product life-cycle analysis, and industry evolution are discussed. Additionally, important characteristics of network industries such as network effects and standard setting are considered. The concept of competition used in this course is interpreted broadly and also encompasses the analysis of strategic cooperation between firms.

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  1. 18.04.2019 · VIDEO

    02. Competitors and Competition

    Agenda: Chocolate Wars, Competitor Analysis and Game Theory, Nash Equilibirium, Prisoner's Dilemma, Corunot Game, Credible Threats

    1 Std. 30 Min.

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    05. Competition Policy

    Agenda: Competition Policy Instruments, Ban on Cartels, Abuse Control, Merger Control, Competition Authorities

    1 Std. 26 Min.

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    03. Cooperation

    Agenda: Why Cooperation?, Complementarity, Repeated Games, Commitment

    1 Std. 21 Min.

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    04. Market Entry

    Agenda: Market Attractiveness, Entry Barriers, Entrant's Advantages, Entry Strategies, Incumbent Strategies

    1 Std. 24 Min.

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    01. Introduction

    Agenda: The Story of AMD and Intel, What is Competition?, What is Strategy?

    59 Min.

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    06. Complements / Switching Costs

    Agenda: Definition of Complements, Strategies for Complements, Types of Swichting Costs, Customer Value and Switching Costs, Effects of Switching Costs on Industry Equilibrium

    1 Std. 18 Min.

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    08. Product Differentiation

    Agenda: Bertrand Paradox, Consumer Preferences, Horizontal Differentiation, Vertical Differentiation, Porter's Generic Strategies, Ambidexterity

    1 Std. 19 Min.

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    07.a Network Effects and Standards

    Agenda: Direct Network Effects, Indirect Network Effects, Utility Function, Critical Mass, Compatibility & Standards, Market Structure

    40 Min.

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    11. Mergers and Acquisitions

    Agenda: What are M&As?, Goals of M&As, M&A Process, Success of M&As, Alternatives to M&As

    1 Std. 3 Min.

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    09. Price Discrimination

    Agenda: Why Price Discrimination?, First Degree Price Discrimination, Second Degree Price Discrimination, Third Degree Price Discrimination, Intertemporal Pricing

    1 Std. 22 Min.

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    10. Horizontal and Vertical Firm Boundaries

    Agenda: Economies of Scale, Economies of Scope, Diseconomies of Scale & Scope, Reasons to Buy or Make, Double Marginalization, Strategy and Governance Fit

    1 Std. 21 Min.
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Info

This course focuses on an applied analysis of competition. Important concepts from industrial organization, game theory, product life-cycle analysis, and industry evolution are discussed. Additionally, important characteristics of network industries such as network effects and standard setting are considered. The concept of competition used in this course is interpreted broadly and also encompasses the analysis of strategic cooperation between firms.

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