Mission First - Entrepreneurs for future Mission First - Entrepreneurs for future

Only 15% of old phones get recycled.
And that’s not the biggest problem. 

When you get your new phone in your hand, most of the harm has already been done. 70 - 80 % of the phone’s footprint is in the making, not in the usage.

If we use our phones longer, less resources are needed for their production. And there will be less electronics waste.

But how do you design a phone for circularity and longevity?

Fairphone managed to create and grow a phone company with a circular and fair model:
A phone easy to repair
100% electronic waste neutral
Made in fair factories
Repairable, sustainable, ethically sourced

It all started with a campaign back in 2011.
Bas van Abel, founder of Fairphone, was raising awareness around conflict minerals and mining practices in the electronics industry. 

They came up with the idea of a made-up, non-existing Fairphone.

People loved the concept so much: they got 30,000 people on the pre-order list.

That first year Fairphone made a turnover of 16M euro. They became the fastest-growing technology start-up in Europe.

Fairphone was officially launched in 2013 and today they have:
- 40M euro turnover
- sold 500,000 Fairphones
- released 5 phone versions
- 150 employees across the world

Listen to the episode with Bas van Abel, founder, board member, and ex-CEO of Fairphone, to learn How to balance a sustainable mission with a profitable business model, while taking care of your health as a founder

In this episode you will learn:
- How to operate a circular business model and make it fair
- How Fairphone found their product-market fit through campaigning
- What conflict minerals are and the complexity of the supply chain needed to make a phone
- How to make the supply chain as fair as possible
- How they managed to set up the Fair Cobalt Alliance
- What makes Fairphone fair?
- How to create a business model that supports a longevity mission and is profitable at the 
same time
- How to move from an old to a new reality through the theory of change and set impact milestones
- How steward-ownership can help to have a healthier relationship with your stakeholders
- When is the right time to raise VC
- How to hire a management team
- How Bas went into a big burn-out and how to take care of your personal health as a founder

Watch the full episode on YouTube - https://youtu.be/FwXlWn-PJ8A

Resources:
Bas van Abel LinkedIn
Fairphone website

Books recommendation:
The Hard Thing About Hard Things by Ben Horowitz
The Human Condition by Hannah Arendt
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In this Best of episode, Philippe Birker, co-founder of Climate Farmers, debunks two of the biggest myths around regenerative agriculture: you cannot feed the world with it and scaling regenerative culture cannot be done. Listen to the episode to learn what are the challenges regenerative agriculture farmers face and how Climate Farmers is helping them transition.

Sounds interesting? Then go and listen to the full episode with Philippe about What is regenerative agriculture? How do you put impact first with an economic model focused on growth? And how to choose and prepare best for an accelerator program? 

Listen to the full episode here - https://smartlink.ausha.co/mission-first/38-feeding-the-world-with-regenerative-agriculture-with-philippe-birker-climate-farmers

Watch the full episode on YouTube - https://youtu.be/kCHCY9ZTgZk

Resources:
Philippe Linkedin
Climate Farmers website
===
Watch my video presentation “3 key strategies to grow a following of 7500+ changemakers on Linkedin” 👉 watch presentation 
===
Save time: get a summary of all episode’s advice by subscribing to the Mission First newsletter - here 

Follow us:
LinkedIn - follow us on LinkedIn 
YouTube - follow us on YouTube 
Instagram - follow us on Instagram 
TikTok - follow us on TikTok 

Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this Best of episode, Sam Sutaria, CEO of WaterBear, shares his B2B2C community growth strategies. Learn what are the challenges of growing a B2C community while building the B2B partnership side of the business. Learn about the importance of shared values when creating collaborations and finding the right trustworthy partners.
Listen to the full episode with Sam on: Setting a new standard for impact in media with WaterBear, the free “Netflix” of captivating films and thought-provoking series

Listen to the full episode here - https://smartlink.ausha.co/mission-first/setting-a-new-standard-for-impact-in-media-with-waterbear-the-free-netflix-of-captivating-films

Watch the full episode on YouTube - https://www.youtube.com/watch?v=DtfX1tvgG24&t=12s

Resources:
Sam’s LinkedIn
WaterBear website
Book recommendation: The Creative Act: A Way of Being by Rick Rubin
===
Watch my video presentation “3 key strategies to grow a following of 7500+ changemakers on Linkedin” 👉 watch presentation 
===
Save time: get a summary of all episode’s advice by subscribing to the Mission First newsletter - here 

Follow us:
LinkedIn - follow us on LinkedIn 
YouTube - follow us on YouTube 
Instagram - follow us on Instagram 
TikTok - follow us on TikTok 

Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this Best of episode, Tessa Clarke, co-founder & CEO of Olio, shares her experience with the different strategies for influencing consumer behavior they’ve used. Learn how Olio flipped communications and instead of talking about the global impact, they lead with the personal as a driver for change. Tessa also described how you can harvest behavioral psychology for positive impact and use different levers to nudge people to take the behavior that you want.
Listen to the full episode with Tessa to learn also: How to define a new business model? And how to fundraise as a female co-founded business? 

Listen to the full episode here - https://smartlink.ausha.co/mission-first/40-150-million-meals-saved-how-to-grow-a-food-sharing-app-with-tessa-clarke-olio

Watch the full episode on YouTube - https://youtu.be/R9KRy2eTyWc

Resources:
Tessa’s LinkedIn
Olio website

Book recommendation:
Crossing the Chasm by Geoffrey A. Moore
The Mom Test by Rob Fitzpatrick
The Lean Startup by Eric Ries
===
Watch my video presentation “3 key strategies to grow a following of 7500+ changemakers on Linkedin” 👉 watch presentation 
===
Save time: get a summary of all episode’s advice by subscribing to the Mission First newsletter - here 

Follow us:
LinkedIn - follow us on LinkedIn 
YouTube - follow us on YouTube 
Instagram - follow us on Instagram 
TikTok - follow us on TikTok 

Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this Best of episode, Nathan Bonnisseau, co-founder of Plan A, shares two key frameworks for building a successful brand: The Mountain of Tomorrow and How Wow Now. We then explore the topic of how to create a crisp brand that all employees and external stakeholders understand.

From the full episode, you will learn from Nathsn's experience how to build a sustainable brand without greenwashing and turn your employees into brand ambassadors.

Listen to the full episode here - https://smartlink.ausha.co/mission-first/37-how-to-build-a-sustainable-brand-backed-by-science-without-greenwashing

Watch the full episode on YouTube - https://www.youtube.com/watch?v=yektDUiKtaE&t=1s

Resources:
Nathan Bonnisseau LinkedInPlan A website
===
Watch my video presentation “3 key strategies to grow a following of 7500+ changemakers on Linkedin” 👉 watch presentation 
===
Save time: get a summary of all episode’s advice by subscribing to the Mission First newsletter - here 

Follow us:
LinkedIn - follow us on LinkedIn 
YouTube - follow us on YouTube 
Instagram - follow us on Instagram 
TikTok - follow us on TikTok 

Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this Best of episode, Timothée Parrique, PhD in economics specializing in degrowth and post-growth theories, shares why the current way we measure GDP is a poor indicator of the quality of life. It's an indicator that was created in the 1930s and does not reflect the social well-being of the people and the eco state of the planet. We then go to discuss what "value" means today and what should be the real factors that bring value to the economy and the well-being of the people.

Listen to the full episode here - https://smartlink.ausha.co/mission-first/36-why-green-growth-is-a-myth-and-how-does-degrowth-apply-to-green-entrepreneurship-and-to-our-future

Watch the full episode on YouTube - https://www.youtube.com/watch?v=26I8i8bRWro

Resources:
Timothée Parrique LinkedIn
Timothée’s website
Timothée’s book Ralentir ou péri  
===
Watch my video presentation “3 key strategies to grow a following of 7500+ changemakers on Linkedin” 👉 watch presentation 
===
Save time: get a summary of all episode’s advice by subscribing to the Mission First newsletter - here 

Follow us:
LinkedIn - follow us on LinkedIn 
YouTube - follow us on YouTube 
Instagram - follow us on Instagram 
TikTok - follow us on TikTok 

Hosted by Ausha. See ausha.co/privacy-policy for more information.