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Whether you’re an aspiring music business professional or a seasoned vet, every Thursday, The Music Business podcast brings you the trends, tactics and insights from some of the world’s most innovative minds in music. Hosts Jordan Williams of EQT Management and Sam Hysell of NOX aren’t teachers, we’re entertainment industry professionals, drinkers, wannabe comedians and, most importantly, fans. Come learn and laugh with us.
To learn more visit the musicbusinesspodcast.com or follow @musicbusinesspodcast , @samhysell , and @jordanchude on Instagram.

Music Business Podcast Sam Hysell & Jordan Williams

    • Musikinterviews

Whether you’re an aspiring music business professional or a seasoned vet, every Thursday, The Music Business podcast brings you the trends, tactics and insights from some of the world’s most innovative minds in music. Hosts Jordan Williams of EQT Management and Sam Hysell of NOX aren’t teachers, we’re entertainment industry professionals, drinkers, wannabe comedians and, most importantly, fans. Come learn and laugh with us.
To learn more visit the musicbusinesspodcast.com or follow @musicbusinesspodcast , @samhysell , and @jordanchude on Instagram.

    SoundCloud Events & Activations Manager Evan Bethea on Building Community

    SoundCloud Events & Activations Manager Evan Bethea on Building Community

    In this episode of the podcast we sit down Evan Bethea Events & Activations Manager at SoundCloud. Evan has an extensive career in all things digital marketing, content and live event activations. Evan ventured into the agency world as a Digital Marketing Coordinator at Sean “Diddy” Combs’ Blue Flame Agency. During his time working for Puff, Evan was influential in growing the Ciroc brand, from managing the website, to media relations for product launches and running community management. Evan then went on to hold roles at notable agencies including Geometry Global and Gary Vaynerchuk’s, VaynerMedia, where he and co-host Sam Hysell crossed paths. Currently at SoundCloud Evan’s main focus is putting together SoundCloud’s creator forum, an event series aimed at bringing creators together for networking, panels, and music showcases. 
    In this episode we discuss…

    What goes into creating a standout live event series and the value of irl experience for building out community How to properly network in the music industry for long term value Innovations in the music experience space with VR AR and Voice tech The pros and cons of working in a structured and larger agency world v.s the music world Making a habit out of remaining a student of the industry by consuming books, articles, and of course podcasts 
    As always never hesitate to leave a review or reach out to @musicbusinesspodcast Instagram with any feedback or ideas.

    • 45 Min.
    Breaking Talent with Andrew Keller, Founder of We Few Group

    Breaking Talent with Andrew Keller, Founder of We Few Group

    In this episode of the podcast we sit down with We Few Group founder Andrew Keller. We Few Group manages Rence, Samica, and Kings while also working on brand partnership ventures. This came after an extensive career at a few notable major labels. Beginning with a 13 year run starting all the way from a high school A&R scout internship position with Columbia records. During this time he was a part of a part of signing and managing artists including, Dillion Francis, Krewella, St lucia and more. He then went on to become the Senior VP A&R at Universal’s Capitol Records for a years. 
    In this episode we discuss….

    Acquiring a pulse for a range of sub cultures and genres What are his thoughts on what makes a great A&R What were defining moments in the ascension of Krewella and Zoo’s careersTakeaways from having survived a time period of heavy layoffs in the music industryThe strategies around approaching the music industry on an international scale 
    As always never hesitate to leave a review or reach out to @musicbusinesspodcast Instagram with any feedback or ideas. Find Andrew on Twitter @andrewkeller.

    • 1 Std. 1 Min.
    Creating Content that Wins with NOX Co-Founder/Creative Director, Matthew Ligotti

    Creating Content that Wins with NOX Co-Founder/Creative Director, Matthew Ligotti

    In this episode of the podcast we sit down with NOX Media co-founder Matthew Ligotti. Born and raised in New York, Matt has been creating dynamic visual content for over a decade. Starting with music videos, he received millions of views on his work. He expanded into the commercial space working with brands such as Budweiser, GE and Sour Patch Kids. He formerly worked as the Sr. Videographer for Gary Vaynerchuk’s agency, VaynerMedia, traveling the world creating content for multiple clients and leading a team of videographers. Following Vayner, he co-founded his own digital marketing agency with our very own Music Business Podcast co-host Sam Hysell to help musicians, entrepreneurs and brands quickly build and mobilize communities online. 
    In this episode we discuss….

    Approaching content for big brands vs music clients How artists can go about identifying and creating a style The different content streams artists can tap into How creatives can go about accurately portraying an artist’s brand How early on in an artist's career should they consider investing in a videographer 
    As always never hesitate to leave a review or reach out to @musicbusinesspodcast Instagram with any feedback or ideas. Thank you for listening!  You can find NOX Media work at https://www.instagram.com/nox.media/  and  https://wearenox.co/. 

    • 1 Std. 1 Min.
    Championing Artist and DJ Dreams with Black Coffee, BLOND:ISH and Virgil Abloh’s music Manager Lionel Marciano

    Championing Artist and DJ Dreams with Black Coffee, BLOND:ISH and Virgil Abloh’s music Manager Lionel Marciano

    In this episode, we sit down with Lionel Marciano, artist manager for Black Coffee, Virgil Abloh, Blondish, and a variety of other House DJs. Lionel started his career in the music industry as a talent buyer, promoter, sound engineer, agent, label owner and a record digger.   
    Today he is walking us through his journey and sharing with us his soul and a bit of his craft and vision.  
    In this episode we discuss... 
     -The value of artists who take the time to have clear visualizations of their dreams and the role managers play in mirroring and supporting those aspirations
    -Building momentum utilizing quality content across social media platforms 
    -Strategizing the bookings that make the most sense for an artist at different points in their career
    -The importance as a manager of refining the process of presenting clear options to an artist 
    -How managers should compose and balance their relationships when working with top tier artists.  
    As always never hesitate to leave a review or reach out to @musicbusinesspodcast Instagram with any feedback or ideas. Thank you for listening!

    • 1 Std. 12 Min.
    Creating an Emotional Connection with Fans ft. Nate Auerbach, Partner at Versus Creative

    Creating an Emotional Connection with Fans ft. Nate Auerbach, Partner at Versus Creative

    In this episode we sit down with Nate Auerbach partner at Versus Creative, a marketing strategy firm that specializes in digital and social strategy, content partnerships, and experiential marketing. Nate and the firm work with clients from artists, music festivals, technology platforms and brands including. Coachella, Stagecoach, Tyler The Creator's Camp Flog Gnaw, Vampire Weekend and the George Harrison estate. Nate started in the industry as a tour manager before transitioning into a marketing manager at MySpace at the height of its relevance in the industry.  
    In this episode we discuss…

    How to approach tech opportunities when platform traction is volatile  How artists can effectively harness Tiktok for marketing purposes The experience and takeaways from putting together Tumblers IRL series How artists in the early stages of their careers can begin thinking about experiential marketing with limited resources 
    As always never hesitate to leave a review or reach out to @musicbusinesspodcast Instagram with any feedback or ideas. Thank you for listening!

    • 53 Min.
    Host Chat #3: Breaking into the Music Industry and Building Out our Community AMA

    Host Chat #3: Breaking into the Music Industry and Building Out our Community AMA

    Host Chat 3: Breaking into the Music Industry and building out our community 
    In this episode we bring you another installment of our host chat series. In this series co-hosts Sam Hysell and Jordan Williams chat about current events in the music industry and answer questions from listeners. 
    In this episode we discuss…

    Why we decided to create the Music Business PodcastWhat's the most rewarding part of our careers in the music industryHow to get taken seriously when starting your career Who are our dream guests for the podcastWhether it's more valuable for people to discover an artists brand before an artists music or vice versa How to develop an artist when you don’t have a major budget What are our 2020 goals for the podcast
    As always never hesitate to leave a review or reach out to @musicbusinesspodcast Instagram with any feedback or ideas. Thank you for listening!

    • 24 Min.

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