Next Generation Media Brands Podcast Episode 3 VIDA

In this episode of the VIDA Next-Gen Media podcast, Kevin Sutherland is joined by Andy Oakes and Justin Pearse of New Digital Age, a media brand targeting senior decision makers in the digital media & marketing businesses.

NDA is a great example of a Next-Gen B2B media brand, being part of the Bluestripe Group which combines a publishing and events business with a content studio, and a comms agency for clients in the marketing, advertising and tech sectors.

Andy and Justin discuss how their experience working in ‘big media’ publishers compares to starting and growing an independent, including the commercial opportunity in growing and serving a community, rather than chasing reach.

They also discuss their experiences during lockdown, their learnings from developing and running digital events, and their growth plans for the months ahead.
You can follow VIDA on Twitter and Linkedin for regular updates and future content on Next-Gen media brands, and to view the full Next-Gen Media list visit www.vidamedia.co.uk

If you have any comments, questions or suggestions for what you want to see, let us know via hello@vidamedia.co.uk