Next Generation Media Brands Podcast Episode 4 VIDA

In this episode of the VIDA Next-Gen Media podcast, Kevin Sutherland talks to Ibrahim Kamara, co-founder of GUAP, a video-first, youth-lead, new media platform aiming to document, discover and nurture emerging creative talent.
As Ibrahim and co-founder Jide Idetunji put it, “We want to become a viable place for underrepresented youth creatives worldwide.”
Ibrahim talks about their experiences over the past few months during the Covid-19 Pandemic lockdown, including bringing forward plans for a membership programme, how advertising revenues have held up well thanks to brands valuing authenticity and community over reach, being approached by Instagram to build a partnership to create content for their new formats and features and continuing to develop the GUAP.agency offering for commercial partnership projects.
And as the founder of a Next-Gen Media business Ibrahim offers his advice to established media companies facing significant challenges in the months ahead.
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