22 Min.
PMA Industry Report: Benefits of Performance Marketing for Bloggers GeekCast.fm
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- Wirtschaft
Welcome to the PMA Industry Report. PMA Board of Directors member, Angel Djambazov of Lab6 Media, hosts this episode which includes Publisher Recruitment Council Members: Carrol Lee, Business Development Specialist, for Schaaf-Partner Centric and Meaghan Causton, Publisher Development, for All Inclusive Marketing.
Today’s discussion centers on a new informative one sheet created by PMA Publisher Recruitment Council that outlines the benefits of performance marketing and the affiliate channel for bloggers. We go in-depth covering topics including:
* how affiliate marketing can empower bloggers;
* advantages of performance marketing over more popular monetization channels like AdWords;
* ways to find the right advertising partner;
* flexible types of ad units a blogger can use;
* and FTC disclosure when using affiliate links
Resources covered in this podcast include:
* Official One-Sheet Guide: Benefits of Performance Marketing for Bloggers (click on image to download)
* Overview of FTC guidelines with examples created by Tricia Meyer of SunshineRewards.com
* Carrie Rocha’s site Pocket Your Dollars is mentioned as a great example of FTC disclosure in action
Learn more about becoming a PMA member and joining a council. http://thepma.org/our-councils/
Welcome to the PMA Industry Report. PMA Board of Directors member, Angel Djambazov of Lab6 Media, hosts this episode which includes Publisher Recruitment Council Members: Carrol Lee, Business Development Specialist, for Schaaf-Partner Centric and Meaghan Causton, Publisher Development, for All Inclusive Marketing.
Today’s discussion centers on a new informative one sheet created by PMA Publisher Recruitment Council that outlines the benefits of performance marketing and the affiliate channel for bloggers. We go in-depth covering topics including:
* how affiliate marketing can empower bloggers;
* advantages of performance marketing over more popular monetization channels like AdWords;
* ways to find the right advertising partner;
* flexible types of ad units a blogger can use;
* and FTC disclosure when using affiliate links
Resources covered in this podcast include:
* Official One-Sheet Guide: Benefits of Performance Marketing for Bloggers (click on image to download)
* Overview of FTC guidelines with examples created by Tricia Meyer of SunshineRewards.com
* Carrie Rocha’s site Pocket Your Dollars is mentioned as a great example of FTC disclosure in action
Learn more about becoming a PMA member and joining a council. http://thepma.org/our-councils/
22 Min.
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