Praestabilis: Excelllence in Marketing Praestabilis - Marketing Excellence with Connie Ragen Green

Welcome to Episode 127 of Praestabilis: Excellence in Marketing



In Episode #127 of Praestabilis: Excellence in Marketing I’m discussing “Facing Your Fears and Having the Confidence to Move Forward in a Positive Way” I’m recommending James Clear’s “Atomic Habits” – https://ConnieLoves.me/AtomicHabits – as a book to help you alleviate your fears. We all have hopes, dreams, goals, and fears regarding our life experiences. I have found that if we build up our confidence and have faith that everything will turn out in a way that will be beneficial to all, we can continue to move forward without negative effects.

Having an online business requires confidence. These are some questions to ask yourself:

Who will you serve?

What are your prospects pain points?

What’s your idea?

How will it be created, and then delivered?

How will you sell it online?

Creating a simple product or online course is the beginning of living a lifestyle by design. Reach out to me any time at conniegreenhouse at yahoo dot com if you’d like to know more about getting started as an online entrepreneur.

~ ~ ~ ~ ~

My first online course back in 2006 was a simple one with three audio trainings and a workbook. Then, I began creating more sophisticated, but not more complicated courses. I’ve used the “Really Simple” branding for many courses at least 25 times, as well as using other terms and phrases based on the keywords I am optimizing for with each new course.

Having your own online course on a topic you want to become known for will give you leverage to grow your business exponentially over time.

It’s interesting to me that we as humans sometimes take things for granted that later on we know we should have appreciated in the moment.

What I’m referring to here is having an online business you can run from home, or from anywhere in the world. There’s a window of opportunity that isn’t always open, and right now this window is wide open to everyone. A lot of it depends upon economic factors. I almost went back to graduate school two years ago to study economics, but decided against it because of the film and television writing I’m pursuing, but that’s a story for another time.

Someone I work closely with had posted this quote from Richard Branson the other day: “Business opportunities are like buses, there’s always another one coming.” This does NOT apply to online business, but instead refers to starting a physical, brick and mortar business. I know several people in both of my cities who borrowed against their homes, cashed out retirement savings, and sold family heirlooms to start businesses in the community, only to go bankrupt a couple of years later.

What I’m saying here is that this is the time to get your online business off the ground and up and running profitably. It’s so inexpensive in comparison, and the biggest expense I incur is what I pay mentors to guide me in the right direction. Yes, I still have a mentor and recommend you do as well. This isn’t coaching, but instead a personal relationship you’ll build over time that could lead to strategic alliance partnerships and lifelong friendships. I’m at conniegreenhouse at yahoo dot com if you want to know more about mentoring with me.

The four widely accepted learning modalities (or modes) are known by the acronym VARK: Visual, Auditory, Reading/Writing, Kinesthetic. They are sometimes inaccurately referred to as “learning styles” which implies that each learner has a “style” of learning that should be maximized in all learning situations.

Focusing on consistency, productivity, and creativity makes sense for all online entrepreneurs in 2024.