Spark Shifts Michael Ash

In this episode, we are going to talk about 8 digital marketing trends that are going to shape 2018 and how you can use them to your advantage in 2017. Our topics will revolve around time, mixed reality, C2B, voice-assisted search, local awareness, dark social, walled gardens, and chatbots.

Show Notes

• Uber is not in the business of transportation, it's in the business of time [0:37]
• With mixed reality you can imagine a world where your IKEA catalog for instance can interact with your existing furniture, without looking like it's hovering on top of it [1:41]
• In the future world the business is C2B not B2C. C2B is consumer to business [2:25]
• The biggest obstacle course for advertiser in 2018 won't be about delivering accurate data. It will be about summarizing the customer journey in a meaningful way [3:47]
• There is no doubt we are moving towards a zero interface world [5:08]
• "Near me" type of searches will continue to rise because smartphone users are always on-the-go [5:58]
• According to RadiumOne 84% of social sharing is dark [6:45]
• There are over 1 billion active users on Facebook Messenger and most of them expect brands to service 24/7 [7:48]

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