Strong Automotive Merchandising Strong Automotive Merchandising

Knowing that the sales journey has changed at the dealership level, we must also consider how the buyer’s journey has changed in 2022.

Even with limited inventory, dealer profitability has remained high. Many dealerships experienced record sales years in 2021. But will that continue for 2022?

Year-over-year, YouTube watch time has increased 70% among automotive shoppers – and it’s showing no signs of slowing down. For dealers, this creates the perfect opportunity to amplify an existing media campaign or begin a brand new one.

Here’s how to keep your dealership's sales momentum going in 2022.

Homeowners Carry an Average $153K in Tappable Equity. Here's how to reach automotive customers in an equity position.

Did you make it to the 2021 STRONG Virtual Marketing Summit? If not, you can catch the recap and a link to the full video here.