The Business of Thinking Big Lianne Kim

You have a roster of dream clients and a calendar that’s booked solid… but you’re nowhere near the revenue goal that you’ve been dreaming about. So, what now?


The truth is that a 1:1 business model can only take you so far (no matter how amazing the service you provide may be). In order to take their businesses to the next level, coaches and consultants MUST learn how to scale beyond 1:1 services while maintaining the quality of their offer — and a great way to do that is through a killer 1:many offer.


Executive & Mindset Coach Carla Catherwood is a mover, shaker, and facilitator who helps her clients discover their unique business blueprint. In this episode of The Business of Thinking Big, she shares how she scaled her business through her first powerful group program! Listen in as we explore how she navigated her transition to 1:many and how her highly successful career in dance helped her master the steps to entrepreneurship. If you want to break through your revenue ceiling, then it’s time to switch things up. Let’s get started!


In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌
How Carla got clear on her goals and best next steps when creating her group program The reasons behind the price point Carla chose (and why group pricing should stand apart from 1:1 pricing)Why smart coaches join a group program before creating their own 

Guest bio: With three decades as a movement teacher, creator and facilitator, and 20 years building businesses as an entrepreneur, Carla Catherwood has woven a unique path one step at a time. Now she helps her clients organize and scale their businesses to their own personal vision, all while ensuring they have the wherewithal to avoid burnout and create a sustainable path to growth and evolution.


Timestamps:‌ ‌
00:34  Intro
01:34  Meet Carla Catherwood
03:38  Road to A-Players
07:09  Why join a group program?
09:30  Why create a group program?
12:12  90-day goal
15:51  Pricing & framework
21:25  Launching
25:14  Responding to hesitation
29:34  Selling a brand-new program
33:37  Mindset & goals
38:30  How it’s going
41:15  Support
44:10  Final thoughts


Links mentioned:‌ ‌
Carla Catherwood
https://carla-catherwood.mykajabi.com 
Instagram: @carla_catherwood 
A-Players Rapid Impact Business Coaching Experience
https://www.mamasandco.com/coaching
MamaCon
https://mamasandco.com/mamacon 
—
Learn with me: Mamapreneur Success Path - Free Audio Training
  
‌Connect with me:  
Facebook: https://www.facebook.com/liannekimcoach  
Instagram: @liannekimcoach
Join the Mamas & Co. community to get access to valuable resources and the support of likeminded mompreneurs and mentors: https://www.mamasandco.com 
Instagram: @mamasandco


Podcasting support:
https://theultimatecreative.com 
https://copymagic.agency 
If you're a Mamapreneur with big goals, check out A-Players! A 90 Day group coaching program for Mama Entrepreneurs looking to get to the next level in their business. Learn more and book your enrolment call at: mamasandco.com/coaching

Your car breaks down during the morning school run. You spill a cappuccino on your favourite sweater.  A desirable prospective client ghosts you. YIKES. When negative things happen to us, it can throw us into a spiral of negativity that derails our whole day. Sometimes, these events can tap into our insecurities and trigger negative thoughts about our capability… or whether we even deserve to succeed.


Automatic negative thoughts can be caused by our learned belief systems and societal conditioning. It's  easy to fall victim to these negative thoughts, but we need to remember that we CHOOSE our thoughts — and that our thoughts become our reality. 


I’m a huge proponent of the power of positive thinking. If this feels a little cliché or woo-woo to you, I understand. In fact, I’m on a mission to shift the way that people view positive thinking… so let’s get started! In this episode of The Business of Thinking Big, I bust some of the myths around positive thinking, explore how to find the positives in negative situations, and dig into the link between negative thoughts and hormones.


In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌
Why your circumstances don’t actually dictate your thoughts, contrary to popular belief (and why you have more control than you think!)How we tend to project our own perceptions onto our experiences — and why mindset work is SO important!Powerful mindset challenges to put into practice after listening to the episode

Timestamps:‌ ‌
00:33  Intro
00:57  “Our circumstances dictate our thoughts”
02:37  Choose where you spend energy 
04:22  Program rejection example
07:56  The human experience & projecting our perception
09:26  Mindset work & challenge
13:19  Negativity bias
14:10  Thought patterns & hormones
16:43  Law of attraction
18:15  Ripple effects & starting small
23:12  Starting & ending the day


Links mentioned:‌ ‌
The Business of Thinking Big #285: 10 Powerful Journal Prompts
https://www.liannekim.com/blog/285 
—
Learn with me: Mamapreneur Success Path - Free Audio Training
‌Connect with me:  
Facebook: https://www.facebook.com/liannekimcoach  
Instagram: @liannekimcoach
Join the Mamas & Co. community to get access to valuable resources and the support of likeminded mompreneurs and mentors: https://www.mamasandco.com 
Instagram: @mamasandco


Podcasting support:
https://theultimatecreative.com 
https://copymagic.agency
If you're a Mamapreneur with big goals, check out A-Players! A 90 Day group coaching program for Mama Entrepreneurs looking to get to the next level in their business. Learn more and book your enrolment call at: mamasandco.com/coaching

The shift from working a full-time job with benefits and a stable income to launching your own consultancy can feel scary and even overwhelming — but with the right support and coaching, it can be easier than you think. 


In this episode of The Business of Thinking Big, I speak with Heather Hird, a brilliant business consultant with over 15 years of experience in sales, design, marketing, and business operations. As the owner of Alteration Consulting, Heather offers busy product entrepreneurs the coaching and support they need to grow and scale with less stress.


After spending a couple of years toying with the idea of becoming a consultant, Heather finally decided to take the leap in 2023. Since then, she’s grown a consultancy that allows her to share her expertise with the clients she absolutely loves to work with!


During this conversation, we talk about why she chooses to serve product-based businesses, how she set her first financial goals, and the biggest and boldest lessons she learned through becoming an A-Player. 


In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌
The strategic 90-day goal that helped Heather craft her offer and grow her consultancy (and her impressive results!)How she clarified her niche and messaging to build a business that feels comfortable and aligned The systems that she set up in her business to create more ease

Guest bio: Heather is the owner of Alteration Consulting where she guides emerging product brands to scale through diversifying sales channels, with a focus on retail and wholesale. With a holistic approach to streamlining operations and relationship management, Heather helps brands create a solid foundation on which to build consistent revenue.


Timestamps:‌ ‌
00:34  Meet Heather Hird
01:50  Taking the leap
03:08  Why product businesses?
06:04  Heather’s business objectives
08:45  Revenue goals & mindset
13:23  Setting goals
15:11  Investing in your biz = go time!
17:36  Heather’s bold 90-day goal
23:58  Heather’s action items
26:16  Managing your energy
28:13  Systems & operations
31:11  Setbacks
34:43  Heather’s results
37:37  Growth tips
41:37  Heather’s wins
44:41  What’s next & final takeaway


Links mentioned:‌ ‌
Heather Hird
https://alterationconsulting.com 
Instagram: @alterationconsulting 


A-Players Rapid Impact Business Coaching Experience
https://www.mamasandco.com/groupcoaching  


—
Learn with me: Mamapreneur Success Path - Free Audio Training
  
‌Connect with me:  
Facebook: https://www.facebook.com/liannekimcoach  
Instagram: @liannekimcoach
Join the Mamas & Co. community to get access to valuable resources and the support of likeminded mompreneurs and mentors: https://www.mamasandco.com 
Instagram: @mamasandco


Podcasting support:
https://theultimatecreative.com 
https://copymagic.agency
If you're a Mamapreneur with big goals, check out A-Players! A 90 Day group coaching program for Mama Entrepreneurs looking to get to the next level in their business. Learn more and book your enrolment call at: mamasandco.com/coaching

It may sometimes feel as though your audience isn’t growing, you’re not getting the number (or quality) of leads that you desire, or you’re not hitting your revenue goals... no matter how much work you’re putting into your business. Especially as a solopreneur, you may reach a point where you feel as though your business has plateaued or stagnated.


The problem? We often hesitate to ask for help — even when our contacts would be more than willing to lend their support or expertise, connect us with talented service providers, send us referrals, or introduce us to their audiences!


By learning how and when to leverage the valuable relationships in your network, you can speed up your growth, connect with new customers, and build your business with more ease. All you need to do is learn how to ask. In this episode of The Business of Thinking Big, I explore the fine art of leveraging your network — including in-person contacts, mastermind cohorts, industry peers, and virtual communities!


In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌
How to nurture a healthy and mutually beneficial networking relationship 6 questions to start asking the people in your networkThe biggest benefits of joining a thriving community of your fellow entrepreneurs! 

Timestamps:‌ ‌
00:33  Intro
02:15  How can I help you?
04:49  Can I speak in front of your audience?
08:30  Can you share my stuff?
11:01  Can you introduce me?
13:06  Can I pick your brain?
15:50  Referral incentives
19:31  Ask & return
21:27  Recap


Links mentioned:‌ ‌
A-Players Rapid Impact Business Coaching Experience
https://www.mamasandco.com/groupcoaching  
—
Learn with me: Mamapreneur Success Path - Free Audio Training
  
‌Connect with me:  
Facebook: https://www.facebook.com/liannekimcoach  
Instagram: @liannekimcoach
Join the Mamas & Co. community to get access to valuable resources and the support of likeminded mompreneurs and mentors: https://www.mamasandco.com 
Instagram: @mamasandco
Podcasting support:
https://theultimatecreative.com 
https://copymagic.agency 
If you're a Mamapreneur with big goals, check out A-Players! A 90 Day group coaching program for Mama Entrepreneurs looking to get to the next level in their business. Learn more and book your enrolment call at: mamasandco.com/coaching

How will I come up with fresh podcast topics? Will I be able to release episodes consistently? And will anyone even LISTEN to my show? 


These are some of the biggest worries that clients share with me when we talk about their podcasting dreams. I’ll be honest: I had some of the same doubts when I first launched this podcast (289 episodes ago!). Podcasts definitely take time, effort, and dedication, but speaking directly to your dream clients is an incredible way to grow your audience and business — even if your episodes are only 10-15 minutes long!


In this episode of The Business of Thinking Big, I sit down with Dr. Nicole Rankins, host of the wildly popular All About Pregnancy & Birth podcast, to dive into the nitty-gritty of growing a Top 50 show. We explore what it means to create great content, why we prefer podcasting over YouTube, and how Nicole has reached a whopping 2 MILLION downloads! 


In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌
How to build an easeful workflow that allows you to keep a consistent schedule (and even take a week off without skipping an episode!)How to create relevant, interesting, and digestible content with intentionHow to find and pitch the right cross-promotions to grow your audience and your thought leadership

Guest bio: Dr. Nicole is a Duke-University-trained, board-certified, practicing OB/GYN and mom of two who empowers first-time moms to have the beautiful birth experience they deserve. Over her 20-year career, she’s helped more than 1,000 babies into this world, and is a proud HBCU grad (Spelman College & North Carolina A&T State University). Her popular podcast, All About Pregnancy & Birth, is a top 50 parenting podcast.


Timestamps:‌ ‌
00:34  Meet Dr. Nicole Rankins
01:59  OB/GYN to podcaster
05:54  Podcaster to entrepreneur
07:31  Niche & goals
08:45  Podcasting or YouTube?
12:00  Creating great content
13:51  Being intentional
16:16  Staying consistent
19:25  Podcast support
20:16  Choosing your schedule
22:12  Interviews v. solo episodes
24:43  Million-download strategies
26:59  Being a guest
30:19  Having guests
37:50  Podcast disasters
42:28 Monetization
46:22  Final takeaway


Links mentioned:‌ ‌
Dr. Nicole Rankins
https://drnicolerankins.com 
https://www.facebook.com/drnicolerankins 
Instagram: @drnicolerankins 


A-Players Rapid Impact Business Coaching Experience
https://www.mamasandco.com/groupcoaching  
Podcasting support
https://theultimatecreative.com 
https://www.copymagic.agency/podcasts 
—
Learn with me: Mamapreneur Success Path - Free Audio Training
  
‌Connect with me:  
Facebook: https://www.facebook.com/liannekimcoach  
Instagram: @liannekimcoach
Join the Mamas & Co. community to get access to valuable resources and the support of likeminded mompreneurs and mentors: https://www.mamasandco.com 
If you're a Mamapreneur with big goals, check out A-Players! A 90 Day group coaching program for Mama Entrepreneurs looking to get to the next level in their business. Learn more and book your enrolment call at: mamasandco.com/coaching

Did you sometimes find yourself feeling apathetic toward your business… and wondering what happened to your drive? You’re definitely not alone. Even Beyoncé has days when she just wants to ignore her inbox and binge her favourite reality show! 


Motivation may be cyclical or seasonal — we may find ourselves more motivated at certain times of the day, week, month, or even year (and this can be especially true for mamapreneurs who have to juggle additional responsibilities around extracurriculars or summer vacations). When we’re feeling stretched to our max, we often struggle to get and stay motivated. And when this feeling lingers long enough, it will impact our business success in one way or another.


In this episode of The Business of Thinking Big, I dive into how you can regain your spark and get back on track when you start to lose your momentum — and why you should never beat yourself up for feeling unmotivated!


In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌
How our conditioning affects our reaction to being unmotivated (and why this can be unhealthy) How to recognize your patterns of motivation and your motivational drainsWhat can happen when you intentionally build recovery time into your business 

Timestamps:‌ ‌
00:32  Intro
02:00  What is motivation?
03:09  Our conditioning
05:11  Recognizing your pattern
07:17  Motivational drains & recovery time
09:49  Tapping into feminine energy
14:15  “What am I resisting (& why is it important)?” 
17:17  “How will I feel once it’s done?”
19:04  Motivation v. alignment
21:42  Move your body & eat the frog
24:22  Put yourself in interesting spaces
26:40  Reward the effort, not the result
29:01  It’s gotta feel joyful!
30:56  Be kind to yourself
33:43  Conclusion


Links mentioned:‌ ‌
The Business of Thinking Big #247: Mindset Mondays: Eat the Frog
https://www.liannekim.com/blog/247
Huberman Lab: How to Enhance Performance & Learning by Applying a Growth Mindset
https://www.hubermanlab.com/episode/how-to-enhance-performance-and-learning-by-applying-a-growth-mindset


—
Learn with me: Mamapreneur Success Path - Free Audio Training
‌Connect with me:  
Facebook: https://www.facebook.com/liannekimcoach  
Instagram: @liannekimcoach
Join the Mamas & Co. community to get access to valuable resources and the support of likeminded mompreneurs and mentors: https://www.mamasandco.com 
Instagram: @mamasandco
Podcasting support:
https://theultimatecreative.com 
https://copymagic.agency 
If you're a Mamapreneur with big goals, check out A-Players! A 90 Day group coaching program for Mama Entrepreneurs looking to get to the next level in their business. Learn more and book your enrolment call at: mamasandco.com/coaching