The Food Business Podcast Adam Feller

Ainsley Moir created the Healthy Food & Beverage Group to help driven food founders just like yours make your mark on the packaged food industry. At the Healthy Food & Beverage Group they blend the worlds of big food brands with small food brands so you can get in more stores, in more homes and build the food business you've been dreaming of.

In this episode Ainsley and Adam cover some of the most popular trends in the world of food packaging today. Which ones should you consider and which aren't going to take you anywhere? Find out on this episode of the Food Business Podcast

Looking to up your packaging game to make an impact on the shelf? Go to aviditycreative.com right now and book your Strategy Session with Adam and leave with actionable items to help you get to the next level.


---

Send in a voice message: https://podcasters.spotify.com/pod/show/foodbusinesspodcast/message

Customers these days are much more savvy than they used to be and they are more and more aware of what's going on in the world. What this means is that they are also aware of when a brand is not transparent or authentic. It's important to customers that you are open with your ingredients and how you operate your business. Karine Wong, Pharm. D., CEO of My Guiltless Treats shares her experience and advice on why it's important to be transparent and also HOW to be transparent so you can build a better relationship with customers.

If you're trying to grown your food or beverage brand but aren't sure how or you're struggling to get the sales that you're needing, go to aviditycreative.com/schedule-a-call to have a 1 on 1 strategy session with Adam. In this session we'll cover what makes your product unique and you'll leave with actionable items to grow your business easier.


---

Send in a voice message: https://podcasters.spotify.com/pod/show/foodbusinesspodcast/message

If your plan is to get into bigger stores this episode is for you. Rodrigo Etcheto, CEO of OvaEasy (f.k.a. Nutriom), joins us to share how they've been able to grow their egg product business recently to get into stores like CVS Pharmacy, GNC and soon Wal-mart. There's tons of great info about getting in front of buyers, using brokers, pitching and more. And lastly he shares why they are always coming up with new additions to their product line and how they continue to adapt to the market.

Looking to get into bigger stores but not sure how? Set up a call with Adam to hear about his Path to Retail system that has helped many others in the same situation to simplify the process and make your work much easier without needing to pay people to pitch your products for you. Just go to https://aviditycreative.com/schedule-a-call for a 1 on 1 strategy session with Adam.


---

Send in a voice message: https://podcasters.spotify.com/pod/show/foodbusinesspodcast/message

Have you outgrown working out of your house but you don't have large enough orders to build your own production facility? A co-packing facility is a great transition phase partner as you grow. Jeff Kingsbury and Patrick Webber are partners at Basecamp Copack and they join the show to share how they got into copacking and how it could be an option to benefit the growth of your food business.

If you're ready to start scaling up your food business then go to aviditycreative.com/schedule-a-call today to set up your free 1 on 1 market strategy session with Adam Feller. In this session we will dive into your business and you'll leave with actionable items you can take to improve your business immediately. 


---

Send in a voice message: https://podcasters.spotify.com/pod/show/foodbusinesspodcast/message

Some craft breweries prefer to stay small and make a large variety of beers, others intend to grow past a local, unpredictable market to become a competitor on the national stage. Palmia Beer is one that is growing to be a more mainstream beverage. CEO, Robert Nathanson joins Adam in this episode to share how they've gotten into retailers like Costco and how they've become the go-to beer for celebrities like Snoop Dogg.

If you're looking to improve your packaging and brand messaging to better compete on the shelves, give Adam at Avidity Creative a call to set up a free market strategy session. In this 1 on 1 session we will dig into your process and you'll leave with actionable items to grow your brand. Go to aviditycreative.com/schedule-a-call.


---

Send in a voice message: https://podcasters.spotify.com/pod/show/foodbusinesspodcast/message

Jesse is the founder of O'Dang Hummus and he joins the show today to share what it was like getting his product into major retail grocers. We discuss the best ways to approach buyers and what to include in your pitch/demo.

Wanting to grow your food business? Set up a market strategy session with Adam at aviditycreative.com/schedule-a-call where you'll leave the call with actionable items to get into stores easier and begin scaling up.


---

Send in a voice message: https://podcasters.spotify.com/pod/show/foodbusinesspodcast/message