The Fitness Business School with Pat Rigsby Pat Rigsby

The Reality of Achieving Sustainable Business Growth
In this episode of the Fitness Business School podcast, the host shares insights on building a successful business through consistent, incremental progress rather than quick fixes. Drawing from personal experience and examples from the fitness industry, the discussion emphasizes the importance of continual improvement, refining business models, and building a strong brand reputation over time. The episode debunks the myth of overnight success, often portrayed in marketing, and highlights the value of patience, strategic planning, and the compound effect of small wins. Additionally, listeners are offered a special diagnostic tool to help identify their business's needs for growth and improvement, with the opportunity to schedule a free, risk-free evaluation for personalized guidance.
00:00 Introduction to Building Your Ideal Fitness Business
00:29 Real-World Insights and Incremental Growth
01:53 The Reality of Quick Success and Its Pitfalls
06:11 Consistent Improvement: The Key to Long-Term Success
09:05 Applying Fitness Principles to Business Growth
10:27 Closing Thoughts and Special Offer
 
For Pat's Free Bundle of Best Selling Books: https://patrigsby.com/podgift/
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Want a surge of new clients and revenue over the next 6 Weeks with ZERO FEE and no obligation to continue? If you’re a current business owner who wants to add 50K or more in annual revenue over the next 12 month, you can Test Drive our coaching program for 6 Weeks with no fee or even an obligation to continue as a way to demonstrate how we can help you grow your business. No strings attached. No obligation. You get our best coaching and tools...and hopefully, you'll love it enough that you want to keep working together.   Learn more here: https://patrigsby.com/iba-six-weeks
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Complete Your Ideal Business Scorecard. There is a proven framework to creating your Ideal Business. Find out how you score across the 8 Ideal Business Rules -
https://patrigsby.com/scorecard
--
Join Fitness Lead Academy. If you'd like to get more leads and clients but don't want to pay for an Agency to run your ads...visit
http://fitnessleadacademy.com/
...we'll be opening territories again soon and those who reply will go to the front of the line.

Strategies for Growing Your Training Business to $15,000 a Month
Listen in as Pat shares practical strategies and insights for growing a training business to generate $15,000 per month consistently. In this coaching session, he discusses the importance of understanding and connecting with your target market, whether it's for an offline or online business, and emphasizes the fundamental business principles that apply to both. Topics include identifying your ideal client, crafting compelling offers, efficient client conversion methods, and creating a scalable business model. Various aspects of business growth, like connect, convert, and coach, are elaborated upon, including practical tips on community engagement, leveraging gatekeepers in your community, and crafting offers that resonate with your target audience. The discussion also covers managing and scaling business operations beyond the initial revenue goal, addressing potential challenges, and the importance of continuously engaging with both new and existing clients to ensure sustainable growth.
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For Pat's Free Bundle of Best Selling Books: https://patrigsby.com/podgift/
-----
Want a surge of new clients and revenue over the next 6 Weeks with ZERO FEE and no obligation to continue? If you’re a current business owner who wants to add 50K or more in annual revenue over the next 12 month, you can Test Drive our coaching program for 6 Weeks with no fee or even an obligation to continue as a way to demonstrate how we can help you grow your business. No strings attached. No obligation. You get our best coaching and tools...and hopefully, you'll love it enough that you want to keep working together.   Learn more here: https://patrigsby.com/iba-six-weeks
-
Complete Your Ideal Business Scorecard. There is a proven framework to creating your Ideal Business. Find out how you score across the 8 Ideal Business Rules -
https://patrigsby.com/scorecard
--
Join Fitness Lead Academy. If you'd like to get more leads and clients but don't want to pay for an Agency to run your ads...visit
http://fitnessleadacademy.com/
...we'll be opening territories again soon and those who reply will go to the front of the line.
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00:00 Kicking Off the Live Stream with Excitement
00:31 Introducing the Team Behind the Scenes
01:17 Unlocking $15,000 a Month in Your Training Business
03:53 The Three Pillars of Business Success: Connect, Convert, Coach
04:57 Deep Dive into the 'Connect' Phase: Understanding Your Ideal Client
08:16 Crafting a Compelling Offer: The Key to Conversion
13:03 Finding and Engaging Your Ideal Clients
20:06 Scaling Your Business Beyond $15,000 a Month
28:02 Actionable Steps to Identify and Connect with Your Ideal Client
32:29 Understanding Customer Readiness and Follow-Up Strategies
34:02 Exploring Different Networking Tools and Platforms
35:47 Demonstrating Value Through Various Channels
37:22 Invitation and Service Delivery Strategies
38:00 Scaling Your Business: Strategies and Considerations
40:20 Interactive Q&A: Applying Concepts to Your Business
41:10 Identifying and Leveraging Gatekeepers in Your Community
46:02 Effective Approaches to Local Business Collaboration
47:48 Optimizing Offers and Pricing for Business Growth
58:27 Concluding Remarks and Next Steps

Unlocking the Secret to Sustainable Business Growth
In this episode of the fitness business school podcast, Pat dives deep into the foundational concept crucial for growing your business — the importance of strategic thinking over relying on fleeting tactics. Through his personal journey and observations in the fitness industry, the host stresses that the secret to sustainable business success is not about attaching oneself to the latest trend or tactic. Instead, it involves understanding how to think about building your business for longevity and effectiveness. The episode covers the transition from selling one-on-one fitness packages in high-end studios to adopting more inclusive and economically resilient models like boot camps and group training. It also critiques the transient efficacy of tactics like those offered by Groupon or transformation challenges, highlighting cases where businesses faced downfall after the hype dried up. The message is clear: true growth and scalability come from a deep understanding of your business's core objectives, the market you're serving, and applying systems and strategies aligned with this understanding. The host encourages fitness business owners to focus on this strategic approach to build a business they love, which is both impactful and sustainable. The episode is not just a critique but offers a solution by introducing listeners to a diagnostic tool designed to help pinpoint what their business needs next to continue growing.
00:00 Unlocking the Secret to Business Growth
00:29 The Evolution of Fitness Business Strategies
01:52 The Power of Strategic Thinking Over Tactics
03:11 Adapting to Market Changes and Client Needs
03:49 Learning from the Past: Tactical Pitfalls and Successes
05:16 The Importance of a Strategic Mindset in Business Coaching
07:41 Building a Business That Thrives: Beyond Tactics
09:11 How to Think Like a Successful Business Owner
10:47 Applying Strategic Thinking to Your Business
21:57 The Secret to Building Your Ideal Fitness Business
 
For Pat's Free Bundle of Best Selling Books: https://patrigsby.com/podgift/
-----
Want a surge of new clients and revenue over the next 6 Weeks with ZERO FEE and no obligation to continue? If you’re a current business owner who wants to add 50K or more in annual revenue over the next 12 month, you can Test Drive our coaching program for 6 Weeks with no fee or even an obligation to continue as a way to demonstrate how we can help you grow your business. No strings attached. No obligation. You get our best coaching and tools...and hopefully, you'll love it enough that you want to keep working together.   Learn more here: https://patrigsby.com/iba-six-weeks
-
Complete Your Ideal Business Scorecard. There is a proven framework to creating your Ideal Business. Find out how you score across the 8 Ideal Business Rules -
https://patrigsby.com/scorecard
--
Join Fitness Lead Academy. If you'd like to get more leads and clients but don't want to pay for an Agency to run your ads...visit
http://fitnessleadacademy.com/
...we'll be opening territories again soon and those who reply will go to the front of the line.

Unveiling the Operational Genius Behind Fitness Industry Successes
This episode of the Fitness Business School podcast features Pat Rigsby and his guest Matt Sizemore, an operations expert in the fitness industry. They discuss Matt's journey and contributions to the fitness business, highlighting the importance of operations and tech in the success of fitness professionals and business owners. The conversation covers the evolution of fitness products, the importance of personalization in services, and the impact of fostering relationships with clients. Additionally, the podcast touches on the benefits of creating an ideal business that supports both financial goals and personal lifestyle. Matt shares his insights on the biggest needle movers for business owners, including the value of consistent communication with email lists and the need to track the sales pipeline effectively. The episode also explores the personal side of entrepreneurship, with examples from Matt's family and their ventures into business and self-employment. Lastly, Pat announces a special offer for listeners to undergo a free diagnostic to help pinpoint and address their business's vital needs.
00:00 Welcome to the Fitness Business School Podcast
00:26 Introducing Operations Guru Matt Sizemore
02:17 The Power Behind the Scenes: Matt's Role and Impact
14:41 Exploring the Evolution of Fitness Business and Operations
18:48 Personalization and the Future of Fitness Business
20:00 Family Influence: Entrepreneurship Across Generations
25:40 The Ideal Business: Blending Professional and Personal Life
29:24 Key Strategies for Fitness Business Owners
33:45 Closing Thoughts and Special Offer Announcement
 
For Pat's Free Bundle of Best Selling Books: https://patrigsby.com/podgift/
-----
Want a surge of new clients and revenue over the next 6 Weeks with ZERO FEE and no obligation to continue? If you’re a current business owner who wants to add 50K or more in annual revenue over the next 12 month, you can Test Drive our coaching program for 6 Weeks with no fee or even an obligation to continue as a way to demonstrate how we can help you grow your business. No strings attached. No obligation. You get our best coaching and tools...and hopefully, you'll love it enough that you want to keep working together.   Learn more here: https://patrigsby.com/iba-six-weeks
-
Complete Your Ideal Business Scorecard. There is a proven framework to creating your Ideal Business. Find out how you score across the 8 Ideal Business Rules -
https://patrigsby.com/scorecard
--
Join Fitness Lead Academy. If you'd like to get more leads and clients but don't want to pay for an Agency to run your ads...visit
http://fitnessleadacademy.com/
...we'll be opening territories again soon and those who reply will go to the front of the line.

Fitness Business Growth with Fred Zoller
This episode of the fitness business school podcast features an interview with Fred Zoller, a successful fitness business owner and coach. Pat introduces a series focusing on team members' journeys. Fred shares his extensive experience in the fitness industry, starting from managing a training business in a commercial club to owning multiple fitness locations with a combined income close to $2 million annually. He talks about the transition from personal training to adopting a semi-private model and eventually growing his facilities to include a wide range of services, all while maintaining a focus on charity work and community involvement. Fred’s transition into the Anytime Fitness franchise before COVID-19 and his strategic approach to marketing and business growth strategies are also discussed. The podcast underscores the importance of building an ideal business that not only achieves financial success but also makes a positive impact on the community and allows for a fulfilling personal life.
00:00 Welcome to the Fitness Business School Podcast
01:18 Introducing Fred Zoller: A Fitness Business Journey
02:46 The Evolution of Fred's Fitness Empire
19:14 Mastering Marketing and Expanding the Business
25:30 Fred's Future Plans and Closing Thoughts
For Pat's Free Bundle of Best Selling Books: https://patrigsby.com/podgift/
-----
Want a surge of new clients and revenue over the next 6 Weeks with ZERO FEE and no obligation to continue? If you’re a current business owner who wants to add 50K or more in annual revenue over the next 12 month, you can Test Drive our coaching program for 6 Weeks with no fee or even an obligation to continue as a way to demonstrate how we can help you grow your business. No strings attached. No obligation. You get our best coaching and tools...and hopefully, you'll love it enough that you want to keep working together.   Learn more here: https://patrigsby.com/iba-six-weeks
-
Complete Your Ideal Business Scorecard. There is a proven framework to creating your Ideal Business. Find out how you score across the 8 Ideal Business Rules -
https://patrigsby.com/scorecard
--
Join Fitness Lead Academy. If you'd like to get more leads and clients but don't want to pay for an Agency to run your ads...visit
http://fitnessleadacademy.com/
...we'll be opening territories again soon and those who reply will go to the front of the line.

The Real Path to Success in the Fitness Business
This episode of the Fitness Business School podcast debunks common misconceptions about achieving success in the fitness industry. Pat argues against the simplistic and linear models often presented in network marketing and sales strategies, such as the notion that success follows a straightforward, mathematical path. Instead, the discussion emphasizes the importance of realism, acknowledging the non-linear and unpredictable nature of business growth and the need for persistence and adaptation. The podcast covers various examples, including weight loss expectations and investment returns, to illustrate that progress often involves peaks and valleys rather than a steady incline. The host encourages business owners to focus on their unique skills, market knowledge, and continuous improvement rather than relying solely on formulaic approaches. Additionally, the episode offers listeners an exclusive opportunity to participate in a diagnostic evaluation to identify and address their business's needs for further growth.
00:00 Introduction to Success in Fitness Business
00:28 Debunking the Myth of Linear Progress
02:07 Realistic Expectations and Strategies for Growth
06:30 The Importance of Resilience and Adaptability
09:06 Concluding Thoughts and Special Offer
For Pat's Free Bundle of Best Selling Books: https://patrigsby.com/podgift/
-----
Want a surge of new clients and revenue over the next 6 Weeks with ZERO FEE and no obligation to continue? If you’re a current business owner who wants to add 50K or more in annual revenue over the next 12 month, you can Test Drive our coaching program for 6 Weeks with no fee or even an obligation to continue as a way to demonstrate how we can help you grow your business. No strings attached. No obligation. You get our best coaching and tools...and hopefully, you'll love it enough that you want to keep working together.   Learn more here: https://patrigsby.com/iba-six-weeks
-
Complete Your Ideal Business Scorecard. There is a proven framework to creating your Ideal Business. Find out how you score across the 8 Ideal Business Rules -
https://patrigsby.com/scorecard
--
Join Fitness Lead Academy. If you'd like to get more leads and clients but don't want to pay for an Agency to run your ads...visit
http://fitnessleadacademy.com/
...we'll be opening territories again soon and those who reply will go to the front of the line.