The Marketing Plan Podcast Sherry Bonelli

What Is The Marketing Plan Podcast All About?Welcome to The Marketing Plan Podcast – where you’ll find expert marketing advice for business owners and marketers who want REAL results.
To be successful, marketing must be a part of EVERY business. And there are strategies that can help you get more out of your marketing dollars and boost your promotional efforts. If you’re looking for ways to reach your goals and generate more revenue through marketing, The Marketing Plan Podcast is here to save the day!
Every week, our expert guests will give you actionable advice on how to create more buzz around your brand, improve your business, relate with your clients and customers, plan and create business strategies and more. We're going deep – everything from old-school necessities like planning to strategies like digital marketing. Get ready to learn from our industry experts!
Do You Need Help With Your Digital Marketing?The Marketing Plan Podcast Host, Sherry Bonelli
Sherry Bonelli, owner of early bird digital marketing, is a Search Engine Optimization (SEO) and digital marketing professional with 23+ years’ experience. Her digital marketing agency, early bird digital marketing, serves clients all over the country.
 Sherry is a Google Business Profile Gold Product Expert and is/has been a columnist for leading digital marketing websites like Search Engine Journal, Adweek, MOZ, SEMrush, Search Engine Land and others. She received Search Engine Land’s 2018 SEO Contributor of the Year Award.
She is a recognized presenter and speaker at leading digital marketing conferences, podcasts and webinars like Traffic & Conversion Summit (2018, 2019, 2021), State of Search, Digital Marketer, SCORE, Moz, Edge of the Web, Midwest Digital Marketing Conference, Duct Tape Marketing, Florida Realtors Convention and others. Sherry holds a Master’s Degree in Internet Marketing. She is also a LinkedIn Learning Instructor.
If your business needs help with digital marketing, contact Sherry and her team today! You can find out more information by visiting https://earlybirddigitalmarketing.com or by giving Sherry a call at 319-409-3287
Watch This Episode's Video!Want to see the "What is The Marketing Plan Podcast" podcast video? You can watch the video on our The Marketing Plan Podcast YouTube channel!

Jason Portnoy is an experienced ad manager. Jason and his agency successfully manage more than $50M in ad spend for their clients. In this episode of The Marketing Plan Podcast, All Advertising Works, Jason talks about the misconceptions about advertising, why some people say "[INSERT AD PLATFORM HERE] advertising just doesn't work for me" and why that's just an excuse.

As a business owner, it's important to be top of mind. You need to build trust and credibility. Jason gives you tips on how you can use social media to build that trust so when consumers/clients NEED a company like yours, YOU are the one they contact.

You'll also discover the number one reason businesses fail with advertising and why your offer is so important to your advertising success. (Surprise: 75% of what it takes to make your online ads successful has NOTHING to do with the platform.)

You'll also learn about the whole purpose of an ad -- and it's probably NOT what you think...And there's so much more valuable information!
If you want your social media marketing to be successful, this is a must-listen-to episode!

As a best-selling author and sought-after speaker, John Jantsch is probably one of the most well-known marketing experts. With his multiple best-selling books, including Duct Tape Marketing, The Referral Engine and his new book, The Ultimate Marketing Machine, John’s marketing strategies and methodologies are standards that marketers use to promote their businesses, products and services.
In this episode of The Marketing Plan Podcast, you’ll learn how important it is to identify why your business is different than your competitors. (Pay attention, people – this is CRUCIAL!) You’ll discover how differentiation is the first key to raising your prices.
John also discusses why you should focus more on creating a successful customer. He even built a tool that allows you to take your customers from where they are today to where they want to be. He calls it “The Customer Success Track.” (You can get the complete Customer Success Track template on the companion site to his book, The Ultimate Marketing Machine.) John walks you through the steps of the Customer Success Track.
You’ll also learn how to find the right customers or clients for your company. (Hint: not every customer is the right customer…) John also shares why he thinks that buyer personas can be limiting. He will teach you new strategies on how to find your ideal customer.
John also breaks down the steps of his Marketing Hourglass – a modern twist on the classic “funnel.”
Getting referrals is key to any business. When a trusted person refers you, it breaks down all barriers. John has amazing tips on how to ask your clients or customers for referrals.
This is one of the most in-depth interviews you’ll find about some of the most successful marketing strategies you can use to grow your business and acquire more customers.
Watch The Video Of The Interview On The Marketing Plan Podcast YouTube Channel
Get free chapters at: https://theultimatemarketingengine.com/
https://ducttapemarketing.com/
 

Learn How To Build a Team That Thrives, Keep Your Culture Healthy and Keep Your Sanity!To grow your business, your company, team and culture need to be aligned – and inspired. Taylor Welch, CEO of Traffic And Funnels, gives us sage advice on how to keep your team motivated as well as how to create a culture at your company that will inspire. You’ll also learn how to prevent YOUR batteries from running low by using Taylor’s “Micro Macro” strategy. (If you’re on the edge of burnout, you have to listen to this strategy!)
And because we always talk marketing, Taylor – who began his marketing career as a copywriter – talks “old school” marketing strategies. We talk about the “gangster” copywriters and what they got right and why some marketing strategies never go out of style.
"What does “good culture” mean? When you walk into a good culture you feel like ‘I can do anything!’ You feel bigger. You feel more excited. You feel more energetic, and you feel like you can do anything, you know? That to me is the definition really of a great culture.”
Taylor’s business and marketing knowledge will WOW you!
Watch The Marketing Plan Podcast Interview Video!You can watch all the fun of the interview on our The Marketing Plan Podcast YouTube channel!
Taylor's ResourcesMarket Movers Daily Taylor's new investment/business newsletter recently launched...very exciting for anyone wanting to get a quick 10-minute read of news from dozens of podcasts, journals, and news sources that have been consolidated. 
Taylor’s Daily Mind Medicine Podcast     
Taylor Welch's Website: https://taylorawelch.com/
FREE Wealth and Net Worth Training

Living In An Omni-Channel World: Google's MUM & How Interviewing Your Clients Can Be A Game ChangerLearn SEO and omni-channel marketing strategies from SEO guru and podcaster, Erin Sparks!
Erin Sparks and Sherry Bonelli discuss what it means to be a digital marketer in 2022 and beyond. As SEO geeks, we first talk about the ever-changing SEO environment and Google's MUM algorithm. With MUM, Google is using AI to try and better understand search queries, making it easier for people to find the right kind of content (text, videos, images, audio, social media, etc.) With MUM, searcher intent is everything, keywords mean less and "entities" mean much more. (In the future, you'll see fewer blue links in Search Engine Results Pages (SERPs) and more media -- so get ready, businesses!)
We also talk about the many benefits of Erin's client "Interview Method": the valuable subject-matter expertise that comes from interviewing your clients with media/video recording. Not only is it knowledge and information you get directly from your client – it is an incredible intake process for understanding your client’s differentiation in the marketplace. 
With some interview skills, you can extract gold from your clients, and with your marketing skills, you can shore up key aspects that give you strategic insights into how to promote and market your clients. 
These client interviews not only bring you closer to the organizations you are working with from an understanding perspective, but they're also a great relationship builder. (BONUS: This process will also help build trust with your clients -- and can help with client retention!)
You'll also discover how to repurpose and turn these client interview videos into digital assets that you can use to promote your clients online -- AND help with Google rankings!
So if you're looking for the latest on ranking high on Google and want a creative way to learn more about your client and get videos that you can actually use to market your clients, this is a must-listen-to podcast.
Watch the interview on our The Marketing Plan Podcast YouTube Channel
About Our Sponsor: early bird digital marketingAre you looking for an SEO or digital marketing agency to help grow your business? These days having an online digital marketing presence and using digital marketing services and strategies isn’t optional — it’s a requirement. But let’s face it. Digital marketing can be confusing and overwhelming for most business owners. With more than 23 years' experience in the digital marketing world, Sherry Bonelli and her team at early bird digital marketing are here to help!
Sherry has been a digital marketer for 23 years, specializing in SEO, Google Business Profile (GBP), content marketing, reputation marketing, email marketing, website development project management and more. She is a Google Business Profile Gold Product Expert, has a Master's Degree in Internet Marketing, is a LinkedIn Learning Instructor, is an adjunct professor, trainer and coach. She also speaks at some of the top digital marketing conferences and webinars and writes for leading digital marketing and advertising websites like Search Engine Journal, Search Engine Land, Moz and Adweek.
If you're looking for a digital marketing agency that you can trust, early bird digital marketing is the one to call.
Book a time to talk with a digital marketing expert today to chat about your company's digital marketing needs or call...

Videos. Coaching. Network Marketing. Oh, My! With Ray Higdon: Episode 6
Ray Higdon wasn’t always a multimillionaire. Nope. Years ago, he was a successful real estate investor, but the bottom fell out and he lost everything. Bankrupt and sleeping on a friend’s couch, he was down and out. But Ray was determined to make it. Then he discovered network marketing. As Ray puts it, network marketing is often the only way entrepreneurs can become entrepreneurs.
Now Ray uses a variety of marketing strategies – especially video – to market and promote his multimillion-dollar company. In this inspiring episode of The Marketing Plan Podcast, you’ll learn a variety of motivating strategies that you can use professionally – and personally – to grow your business (and yourself!)
Learn why short-form video content is something that virtually EVERY business should do. (And, no, that doesn’t mean you need to dress up and dance on TikTok!) Ray talks about how you can make short videos with no experience, no expensive equipment and no editing tools. He even gives you ideas for your videos – that will sometimes give you surprising results!
Discover why consistency matters. (Ray went more than 11 years and never missed a day doing a video!) You’ll find out Ray’s content formula for YouTube success: the ILT concept. From just this ONE concept, you’ll learn how to create video content ideas that will fill an endless pipeline! (And you’ll also find out the ULTIMATE tip – ILTE!)
Ray also talks about how you can differentiate your business by out-teaching and bringing more value than your competition. What can you do that your competitors won’t do???
He also talks about networking marketing strategies. (How could he not talk about networking marketing?)
Investing in yourself is important. Ray discusses about why hiring a coach can help you solve specific problems or help you learn certain skills. Hiring a coach can help you shave off years of learning and help you get to where you want to go faster. Ray’s coaches include world-class experts like Grant Cardone and John Assaraf.
And finally…You’ll learn why tracking your marketing efforts is SO important to success. If you don’t track, you don’t know what’s working (or what’s NOT working!)
This jam-packed episode will give you so much information, you will want to go out and start implementing right away.
Watch The Interview Video On Our YouTube Channel
About Ray Higdon
Ray is a best-selling author, coach, and speaker. Like many successful entrepreneurs, Ray went from bankruptcy to running a multimillion-dollar successful company. Ray loves teaching people how to find their voice and understand their worth.
How To Find Ray Higdon
Time, Money, Freedom: 10 Simple Rules to Redefine What’s Possible and Radically Reshape Your Life
https://www.facebook.com/rayhigdonpage/
https://higdongroup.com/
https://www.rayhigdoncoaching.com/
a href="https://rayhigdon.com/" rel="noopener noreferrer"...