What’s a brand voice? Writing pitch perfect recruitment content that amplifies employer brand with Kelly Stone | Talking Total Talent S1 x20 Talking Total Talent

During the twentieth episode of Talking Total Talent we speak with Kelly Stone, owner of Craft My Content where Kelly write's recruitment campaign communication that charms millennial candidates by replacing boring and convoluted corporate jargon with sparkly personality. Copy for every candidate touchpoint from the job ad through to their first month in the job. Choppy copy for the win.  

In this episode we cover: 


Employer brand voice, and how to find it and repeat it. At scale 
Why candidate experience has many more touch points than you realise, and the opportunity to impress knows no bounds
Content marketing in the talent acquisition domain, yep - that's a thing and also a golden opportunity 
and much more  



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Do you have an interesting story to share? We're always on the lookout for guests working in human resources, HR, people & culture, P&C, human capital management, talent acquisition, internal recruitment, total talent management, total talent acquisitions, internal talent mobility / employee mobility, contingent workforce programs, direct sourcing or managed direct sourcing.