Why the Mobile App Industry is Hot on Creatives - Adam Lovallo (Grow.co, MAU, & Thesis)

Adam Lovallo is co-founder of Grow.co, the MAU Vegas Conference, and Thesis, a conversion rate optimization company. He got his start at growth marketing at Living Social. 

Questions Adam Lovallo Answered in this Episode:

• What was the greatest experience you took away in growth marketing and acquisition from Living Social?
• How much are you curating the topics and speakers at MAU? And, how do you go about balancing the topics?
• What do you think might change in the next few years as it relates to creatives?
• Can you tell us about what you do at Thesis? What does conversion rate optimization look like as a business?
• Do you see the subject of incrementality becoming a bigger focus for us?

Timestamp:

• 4:42 Understanding payback periods
• 10:48 On curating MAU’s topics
• 13:48 Why the mobile app industry is hot on creative
• 15:50 Performance creative agencies
• 19:24 What is Thesis
• 20:16 Conversion rate optimization as a business
• 21:52 Pulse on incrementality in the industry

Quotes:

(13:48) “You see more discussion around creative. That’s a big variable. It’s a big driver. Probably the most important point of leverage these days.”

(15:50-16:03) “I think the big trend has started to touch the mobile app ecosystem, but really hasn’t yet, but is full bore in the direct-to-consumer e-commerce ecosystem, is performance creative agencies.”

Mentioned in this Episode:

• Adam Lovallo’s LinkedIn
• Grow.co
• MAU Conference
• Thesis