Wizards of Ecom Carlos Alvarez

This episode is a solo episode where we have a very important topic ‘Should you hire an Agency to run your PPC Advertising or do it In-House’. This is what we are going to chat about on this episode, and it is a crunchy topic that is as polarizing as Democrat Republican.  I've avoided doing this episode from the very first release as on one hand, I have made the lion's share of my money as a Seller on Amazon.
 
In this podcast episode, I’ll help you delve into the debate of whether businesses should opt to hire a PPC agency or manage their pay-per-click advertising efforts in-house. We’d weigh the advantages and disadvantages of each option, taking into account factors such as expertise, time investment, and cost implications. Additionally, I’ma offer valuable insights and recommendations for businesses contemplating the in-house route, emphasizing the significance of thorough research and staying updated on industry developments.
 
Ultimately, the decision to outsource PPC or handle it internally will be contingent on the unique needs and capabilities of each business.
 
In This Episode:
[00:30] Finally this topic.
[04:55] Pros and cons of hiring an Agency
[06:50] In-House team
[09:10] My suggestion
 
Links and References:
Wizards of Amazon: https://www.wizardsofecom.com/
Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p
Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/
Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/
Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/
 

In This Episode:
In this episode of the podcast, we are joined by Gavin Goodvach, a content expert and VP of partnership at HEXA, a company specializing in creating immersive content for Amazon. Gavin shares his insights on how to incorporate augmented reality experiences into your Amazon listing to enhance the shopping experience for customers. He discusses the benefits of using augmented reality, such as increasing engagement and the ultimate 3X conversion sales and why Amazon is pushing for it.
 
Gavin also provides practical tips and strategies for leveraging augmented reality technology to create immersive and interactive product listings on Amazon. Tune in to learn how to unlock augmented reality experiences and take your Amazon listing to the next level.
 
Guest Links and References:
Website: https://www.hexa.com/
Linkedin : https://www.linkedin.com/in/gavingoodvach/
 
Book Reference:
The Prime Ministers written by Yehuda Avner
 
Links and References:
Wizards of Amazon: https://www.wizardsofecom.com/
Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p
Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/
Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/
Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

On Today's episode, we have my good friend, Rafael Veloz, on the show. Rafa is the founder of the award winning creative agency Shareit Studio and a few months back taught an incredible hands on workshop at Wizards of Ecom Miami on creating DIY product photography with smartphones. 
 
In this episode we’ve discussed quite an interesting and timely topic as Rafa shares his expertise and insights on how to effectively utilize Amazon Video to reach a wider audience and increase sales without breaking the bank. From optimizing video content to leveraging it to social media and influencer marketing, Rafa provides valuable tips and strategies for businesses looking to maximize their success on Amazon Video.
 
Tune in to learn how to make the most of your resources and achieve success in the competitive world of online video marketing.
In This Episode:
[01:00] Introducing Rafa
[03:35] Why should you release a video?
[05:00] Most important video to do.
[06:00] Which one wins, quality content or product?
[12:00] Horizontal or Vertical video?
[14:54] Which one converts better? Commercial high-end videos or organic videos?
[24:50] Amazon Influencer videos.
[28:40] Sponsored brand TV.
[36:09] Shareit Studio or Spirit Creative?
 
Guest Links and References:
Website: https://shareitstudio.com/
Instagram: https://www.instagram.com/shareitstudio/
Linkedin profile: https://www.linkedin.com/in/rveloz/
Youtube channel: https://www.youtube.com/@ShareItStudio
Email: hello@shareitstudio.com
 
Book References:
TRACTION by Gino Wickman
Crazy Time by Abigail Trafford
Never Split the Difference by Chris Voss
 
Links and References:
Wizards of Amazon: https://www.wizardsofecom.com/
Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p
Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/
Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/
Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

In this episode, I emphasized on having a community as one of the biggest factors a seller does not hold back. That said, not having a community is one factor holding new sellers back. The absence of a supportive, like-minded community can hinder new sellers from gaining valuable insights, advice and encouragement which is crucial for success in the competitive marketplace.
 
Additionally, the impact of fees and advertising is also discussed. I hope you gain valuable insights and actionable tips for overcoming challenges faced as new sellers on the platform.
 
In This Episode:
[00:25] Inspiration to the topic.
[02:25] The degree of responsibility
[05:00] Priya Parker’s The Art of Gathering.
[05:15] The definition of a community.
[09:50] Understanding the fees involved.
[14:45] Advertising.
 
Links and References:
Wizards of Amazon: https://www.wizardsofecom.com/
Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p
Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/
Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/
Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

In this episode I am going to share insights on when to hire Virtual Assistant based on what I learned from a coach 15 years ago, from the book Virtual Freedom and my knowledge accumulated in the trenches over the last 15 years.
 
I also discussed the reasons why hiring a virtual assistant can be beneficial and explore factors to consider when deciding to hire one. This episode delves into the various tasks that VAs can help with and some advice on where to find and how to hire the right virtual assistant you need..
 
Overall, I hope this episode provides valuable information on the process of hiring VAs and the benefits it brings along to your business.
 
In This Episode:
[00:25] Episode’s inspiration
[03:00] What is a Virtual Assistant?
[06:00] Why are you hiring a VA and what role?
[11:20] Assigning values.
[15:00] When should you hire?
[17:00] Where?
[18:00] Top 3 VA platforms.
 
Book Reference:
Virtual Freedom by Chris Ducker
 
Links and References:
Wizards of Amazon: https://www.wizardsofecom.com/
Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p
Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/
Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/
Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

In This Episode:
[00:30] Inspiration for this episode.
[08:30] The solution
[09:00] Put on the big boy pants to talk to your supplier.
[11:20] Remove high interest credit
[13:00] Raising sale price
 
Links and References:
Wizards of Amazon: https://www.wizardsofecom.com/
Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p
Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/
Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/
Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/