How to Pitch Local U.S. News for Better Links and Coverage

Want to get links and coverage from local U.S. news outlets? Buckle up.

In this episode of the BuzzStream Podcast, host Vince Nero speaks with Collin Czarnecki, co-founder of Noble Digital PR Agency, about the intricacies of pitching to local news outlets in the US.

Collin shares his journey from journalism to founding his agency, offering insights into his experience with Gannett, Patch, and launching his own hyper-local news site.

They discuss strategies for successful local and national pitches, the importance of leveraging local data sets, the structure of newsrooms, and the benefits of understanding media landscapes.

This conversation is packed with valuable tips for digital PRs and link builders aiming to enhance their outreach efforts!

⏰ Timestamps

00:00 Intro

00:25 Meet Collin Czarnecki: From Journalism to PR

03:37 The Journey from Patch to Noble Digital PR

06:27 The Role of Journalism in Digital PR

08:17 Tapping into Local News for PR Success

13:17 Leveraging FOIA Requests for Data-Driven Stories

15:14 Timing and Strategy in PR Pitches

19:11 Navigating the Media Landscape: Local vs. National

22:36 Targeting the Right Outlets for Your PR Campaign

27:21 Exploring Digital and Local News Options

28:06 Challenges and Opportunities in Local News

30:11 Crafting Effective Pitches for Local News

32:09 Pitching to Different Media Types

35:42 Understanding Newsroom Structures

39:36 Tips for Effective Media Outreach

45:42 Adapting to Newsroom Changes

50:10 Conclusion and Final Thoughts

💻 Check out the full post:

https://www.buzzstream.com/blog/local-news-podcast/

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