Online Marketing Made Easy with Amy Porterfield Amy Porterfield

Streamline your business operations, prevent costly mistakes, and scale faster than you ever thought possible.

One of my favorite compliments we get for our business is when people say, "Your business runs like a well-oiled machine!" It's such a great feeling knowing that all the hard work is paying off and my customers are noticing. The secret? My fantastic Operations Department! They have streamlined everything for the business, saved my team valuable time, prevented costly mistakes, and helped me scale quicker than ever before. 

Which is why, in this episode, I'm so excited to introduce you to my brilliant Ops Department – a dynamic duo who makes everything behind the scenes flow seamlessly. 

They work on everything from legal and HR to launches, budget structuring, and event management – the list goes on! They’ve shared the five key strategies they use to streamline processes, improve efficiency, and bring my mission and core values to life! 

Now my friend, I know that not everyone has (or needs) an entire Ops team like I do, but don't worry – these strategies apply to every entrepreneur and every business, no matter how big or small. Whether you're working alone or with a team, these tips are guaranteed to help you work smarter, faster, and with less stress. 

Today, you’ll hear about: 

7:14: My team’s step-by-step process for streamlining our business operations through standard operating procedures (SOPs) 


17:50: Tips and tricks for leveraging AI to improve SOPs 


20:39: How to create a comprehensive spreadsheet/“Program at a Glance” (PAG) for your virtual events 


27:11: Why you need a quarterly tool audit to look at value and consolidate your work 


29:04: My Ops team’s simple three stage process for mastering interviews 



Listen in and learn how to streamline your business operations and transform your hustle into a well-oiled machine. 

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"I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
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How you can apply the lessons I’ve learned over 15 years of entrepreneurship to your growing business. 

I'm super excited that you're here today, my friend! Why? Because I just celebrated something very special – 15 years of entrepreneurship! Can you believe it? Over the past 15 incredible years, I've learned more about myself and my business than I ever thought was possible. And I'm ready to share the biggest and most important takeaways I've learned with you right here and right now!

But, I'm only lifting this curtain on one condition! I want you to take away everything I say today and apply it directly to your business so that you can grow, scale, and create the freedom-focused business you've always dreamt of. Because let's face it, even on the hardest days, entrepreneurship beats a 9-5 job every single time. 

Trust me – I know firsthand just how difficult entrepreneurship is, but please know that you're not alone! You'll have the best and most challenging days of your life, and I'll be right here to cheer you on every step of the way. So, if you're deep in the trenches or have seen them before, this episode will be one you'll want to put on repeat!

Today, I talk about: 

3:43: How I’ve learned to have “thick skin” in entrepreneurship (even though I’m a super sensitive person!) 

10:20: Practical tools for managing depression, anxiety, and self-care


16:46: Why you need to be known for and prioritize one niche as an entrepreneur 


19:45: Advice for separating business relationships from true friendships


24:02: Tips for maintaining a team, hiring the right people, and having difficult conversations 


26:34: Understanding that every challenge you face is happening FOR you



Listen in and keep reminding yourself what you’re working towards. Keep going because freedom is just around the corner, my friend! 

Rate, Review, & Follow on Apple Podcasts 
"I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

Rewiring your brain to create new beliefs and live the life you want on your terms.

If you know me, you know I’ve always said that being an entrepreneur is 80% about your mindset. The webinars, list building, and funnels can all be taught, but getting your head in the right space is what will truly set you apart as a business owner! 

But did you know that as female entrepreneurs, we are actually socially programmed to have more anxiety, more stress, and more self-doubt? This makes it so incredibly challenging to embody that bold and unapologetic mindset. Lucky for you, my guest today is here to help you create brand new beliefs and lead you directly to the life you've always wanted! 

In this episode, I sit down with the fabulous Kara Loewentheil, a former lawyer turned master life coach, who literally spends her days helping women rewire their brains for success. Yes, you read that right! Today, we're talking all about hacking your mindset using cognitive change strategies to unlearn those frustrating societal expectations. 

Over my 15 years of entrepreneurship, I've changed my mindset around lots of things, like money, my worth, and taking up space. But, even millions of dollars later, I still have a lot to learn. And I'm telling you – I learned so much from this chat with Kara, and I know you will, too! 

Today, we discuss: 

5:35: What it actually means to be a feminist and how Kara teaches women to liberate themselves and achieve their dream life on their terms


12:19: Tips for releasing the daily societal pressures put on you as a woman 


17:54: Why women are socialized to prioritize others' needs over their own (and how this can manifest in motherhood!) 

23:03: Being bold with your money as a female entrepreneur


29:49: How to reprogram your brain to stop negative self-talk and build new beliefs 


33:40: Advice for overcoming the societal conditioning that leads to guilt, anxiety, and stress in women 


37:40: Changing your perspective on time management to be more present in daily life 


43:37: The steps women should take to run their businesses boldly, confidently, and courageously  


51:01: Why Kara wrote her life-changing book 


Listen in and start showing up for yourself in a stronger and more consistent way in every aspect of your life! 

Rate, Review, & Follow on Apple Podcasts 
"I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

Going against the grain in entrepreneurship, mastering social media marketing, and watching your online business take off with Gary Vee and Jasmine Star.

If you've been putting in the work to grow your amazing online business, you've probably stumbled across the name Gary Vaynerchuk (or Gary Vee!) a time or two. And if you've been working on showing up authentically as an entrepreneur, you've absolutely heard of my dear friend, Jasmine Star. 

Well, today is your lucky day because they're both here to share some game-changing wisdom on going against the grain in entrepreneurship and having the confidence to take huge risks for growth.  

Gary's unbelievable new book, "Day Trading Attention: How to Actually Build Brand and Sales in the New Social Media World" is just about to hit shelves, and this episode gives you a sneak peek into its brilliance. Think of it like a roadmap for navigating the world of online marketing, content creation, and brand building. Listen, I could rave forever about this book, but in this episode, we're diving into super simple, detailed, and actionable strategies for using social media to grow your business. 

Now, social media has grown a lot in recent years, and I have a bit of a love-hate relationship with it. But Gary has been a fantastic resource as I've learned to master social media platforms and become more comfortable posting authentically. 

Ready to take your business to the next level? Spoiler alert: you've got to think outside the box, have complete courage, and take unconventional approaches. It's all about getting in the dirt of entrepreneurship and learning to love it, my friends! 

Today, you’ll hear about: 

(9:20) How going against the grain has helped Gary build his business and his advice for anyone who needs the courage to be unconventional 


(16:13) Why you need to embrace and respect “the dirt" of entrepreneurship for long-term success


(21:57) Understanding the three movements in social media: algorithmic, interest-based, and personalized content 


(29:09) Overcoming insecurities and fear of regret so you don't miss out on opportunities 

(33:14) Gary’s top three actionable strategies for launching your business with social media and ads


(42:52) Mindset shifts for showing up as your full, confident, and non-judgemental self 


(48:12) A sneak peak into the amazing practical tips you will find in Gary’s book 


(55:06) The importance of finding your niche and creating content that is fun to resonate with your audience 



Rate, Review, & Follow on Apple Podcasts 
"I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

A behind the scenes look into a mastermind weekend with some of the most brilliant female entrepreneurs I know.

I want you to imagine all of the entrepreneurial goodness that can happen when a group of brilliant powerhouse women come together for a whole weekend just to brainstorm and mastermind their businesses. Sounds unbelievable, right? 

Well, I just got back from one of these weekends with a group of fabulous business gals, and let me tell you, it was a game-changer! Trust me my friend, being a part of a group like this will take your business to new heights and give you all the support and motivation your heart desires. 

We spent the weekend in a beautiful hotel, chatting in the lobby and sharing our top tips for upleveling our companies. Now, it was strictly business, but we also had a ton of fun! Today, I reveal my top takeaways from the weekend, lift the curtain on exactly how we structured it, and give you all of the tips and tricks you need so you can create your very own mastermind group just like ours! 

If you're dreaming of having your own circle of business besties, then this episode is for you. 

In this episode, you’ll hear: 

4:20: The difference between the way men and women talk about business 


7:08: How we structured our mastermind weekend 


9:49: Why everyone in the group supported each other despite being in the same niche 


13:00: Tips and tricks for planning your very own mastermind weekend! 


17:39: The importance of setting a positive tone and solid structure before the meeting


Listen in and get involved with a group or start one of your own now. You and your business deserve to have an incredible and rock-solid support system! 

Rate, Review, & Follow on Apple Podcasts 
"I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

Reclaiming your valuable time by efficiently and efficiently releasing high-quality content. 

If you’re just starting to build your online business, want to be the go-to expert in your field, or simply looking to impress your audience with game-changing tips and tricks, releasing consistent, high-quality content is absolutely crucial! 

My friend, creating content is way more than just sharing information. It’s like building a bridge that connects you directly to your audience. I'm telling you – this is such an incredibly powerful tool that holds the potential to literally change lives! 

But let's face it, creating SO much content can make you feel super burnt out and extremely frustrated. Coming up with fresh ideas multiple times a week? Yeah, it’s tough stuff. That's why, in this episode, I'm so excited to share the 5 brilliant strategies my team and I have been using for years (I'm talking since the very beginning) for creating content effectively and efficiently. 

Whether you're a solopreneur or you have a team, these tips will take your content game to the next level. The best part? Because the content is so streamlined, you get to reclaim your valuable time and that sweet sweet freedom! You’ll walk away feeling more confident and equipped than ever to consistently release fantastic content. 

Today, I cover: 

3:35: Our top strategies for mastering the art of inspiration, tapping into your creativity, and overcoming mental roadblocks 


15:12: My favorite organization tools and management systems for increasing the efficiency of content creation 


19:12: Tips and tricks for repurposing your existing content 


22:13: How to integrate AI tools into your content process 


26:41: Advice for infusing each piece of content with intention and purpose 



Listen in and start creating those beautiful connections with your audience! 

Rate, Review, & Follow on Apple Podcasts 
"I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!