Keep Optimising

Podcast de Keep Optimising

We spend each month focusing in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads. In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about. That means for the whole month you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method. - This month = Pre-Peak updates & Black Friday Tips - Next month = Analytics, Attribution and Privacy Previous topics you can listen to right now: SEO, Email marketing, Black Friday, Facebook Ads, Marketing Foundations, Content Marketing, Organic Social Media, Google Ads, TikTok, & Improving Conversion Rates You can hear a new episode for free every Wednesday. Each episode lasts about 30-45 minutes and is audio only. AND at the end of each month we also have a Live Q&A webinar where you get to ask your questions of our guests. >> Sign up for the next one here: https://keepoptimising.com/webinar/ I look forward to helping you keep optimising your marketing very soon! Chloe Thomas, host of the show About our host: Chloe Thomas has been in marketing for over 15 years, she's the author of multiple best selling books on eCommerce and marketing, and the host of the award-winning UK top 5 marketing podcast, eCommerce MasterPlan. Join our email list: https://keepoptimising.com/

  1. HACE 20 H

    10 Black Friday Top Tips 2024 including Affiliate Marketing, Attribution, and Inventory Management

    Welcome to this year’s Black Friday Top Tips episode!   Not only are my 10 guests offering excellent advice, each one is coming from a different perspective, and if I was going to write out my own advice for Black Friday 2024… there isn’t a key point on that list they’ve missed.  Here's who's sharing their top tip for Black Friday 2024:  Amy Hind, Launch Gilbert Corrales, Leaf Yiqi Wu, Aimerce James Cowie, SHOPLINE Graham Murray, Genie Goals Gisela Benini, Genie Goals Becky Herbert, Launch Brad Houldsworth, Remarkable Commerce Jodie Guichard, Brightpearl by Sage And Noah Tucker, Social Snowball  Dive in:  [04:23] Optimize customer journey for effective Black Friday.  [06:53] Fix conversion tracking and analytics for Q4.  [09:54] Enhance data tracking to recover lost sales.  [14:02] Ensure timely, warranted exposure for Black Friday.  [16:50] Use giveaways to boost newsletter subscriptions efficiently.  [20:18] Test creatives and audiences early for Black Friday.  [25:42] Optimize marketing based on stock levels and trends.    Find the notes here: https://keepopt.com/223  Save 10% on Yoast for Shopify in September 2024 >>> https://keepopt.com/yoast MAX SAVING > Save 10% on your first YEAR of The Yoast SEO Plugin for Shopify – select the yearly plan and use code KEEP10ANNSave 10% on your first MONTH of The Yoast SEO Plugin for Shopify – select the monthly plan and use code KEEP10MON --- **** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://keepopt.com/sponsor

    36 min
  2. 11 SEPT

    Q4 Updates: Strategies to Leverage the Secondhand Market with Zoe Rowswell, Tern Eco

    Zoe Rowswell is the co-founder of Tern Eco, and has some amazing Fashion eCommerce credentials. Zoe was Director of eCommerce for Urban Outfitters, Global Director of eCommerce and Omnichannel at Jimmy Choo, AND rose from assistant merchandiser to Head of Online Trading during 14 years at TopShop.    In this episode, we discuss:  How the secondhand market is growing, and growing rapidly Why owning your secondhand experience is important Using the Tern Eco software to start your secondhand market journey The importance of the data you get from your secondhand program    Dive in:  [05:19] eCommerce experts launch sustainable retail consultancy in 2019.  [08:26] Excitement about growing business in recommerce industry.  [11:37] EU-driven legislation will impact trade and sustainability.  [14:59] 60% of population willing to buy secondhand.  [18:21] SME retailers agile, innovative, capable, and profitable.  [20:22] Real-world product wear and tear data. Feedback for durable, repairable products.  [24:33] Innovating business models for customer engagement.  [25:49] Insider Tips from Zoe!    Find the notes here: https://keepopt.com/221 Save 10% on Yoast for Shopify in September 2024 >>> https://keepopt.com/yoast MAX SAVING > Save 10% on your first YEAR of The Yoast SEO Plugin for Shopify – select the yearly plan and use code KEEP10ANNSave 10% on your first MONTH of The Yoast SEO Plugin for Shopify – select the monthly plan and use code KEEP10MON --- **** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://keepopt.com/sponsor

    37 min
  3. 4 SEPT

    Q4 Updates: Optimising Opportunities in the Post-Purchase Stage with Hamish McKay, Order Editing

    Hamish McKay is the founder of surprisingly ground breaking new eCommerce tool Order Editing. Now helping over 600 Shopify merchants to improve post-purchase customer experience.    In this episode, we discuss:  Why you need to focus on the post-purchase customer experience Empowering the customer Upselling opportunities and increasing your brand’s revenue    Dive in:  [03:36] Managed customer experience for popular YouTuber brands.  [08:07] Mistakes after hitting buy button explained succinctly.  [12:56] Optimised journey for order confirmation and edits.  [14:15] Enhancing customer experience is a no-brainer.  [18:22] Bad news for everyone, missed order potential.  [22:22] Insider Tips from Hamish!    Find the notes here: https://keepopt.com/220  Save 10% on Yoast for Shopify in September 2024 >>> https://keepopt.com/yoast MAX SAVING > Save 10% on your first YEAR of The Yoast SEO Plugin for Shopify – select the yearly plan and use code KEEP10ANNSave 10% on your first MONTH of The Yoast SEO Plugin for Shopify – select the monthly plan and use code KEEP10MON --- **** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://keepopt.com/sponsor

    35 min
  4. 14 AGO

    TikTok: Creating Live Selling Experiences that Convert with Dawn Chubai, Live Selling School

    Dawn Chubai is a live stream product selling expert! She’s been working in TV and video for over two decades – originally as a TV presenter and journalist including as co-host of Canada’s number one breakfast show!! More recently she’s been a star of TV shopping, and is now helping 100s of influencers, experts, celebrities and of course brands to learn the skills of live shopping via her Live Selling School.    In this episode, we discuss:  Understanding your audience and customers Why you need to master storytelling How engagement plays an important role in your live selling    Dive in:  [05:31] Launch of Live Selling School lacked competition.  [09:11] Consider TikTok shop, choose a fitting face for your brand.  [15:36] Live streaming shopping boosts brand engagement, sales.  [17:15] Creating sensory experiences in online shopping presentations.  [21:16] Understand customer motivation, craft compelling pitch.  [25:19] Respecting consumer differences, guiding with integrity, acknowledging uniqueness.  [27:41] Insider Tips from Dawn!    Find the notes here: https://keepopt.com/217  Discover Social Snowball >> https://keepopt.com/snowball **** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://keepopt.com/sponsor

    44 min

Acerca de

We spend each month focusing in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads. In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about. That means for the whole month you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method. - This month = Pre-Peak updates & Black Friday Tips - Next month = Analytics, Attribution and Privacy Previous topics you can listen to right now: SEO, Email marketing, Black Friday, Facebook Ads, Marketing Foundations, Content Marketing, Organic Social Media, Google Ads, TikTok, & Improving Conversion Rates You can hear a new episode for free every Wednesday. Each episode lasts about 30-45 minutes and is audio only. AND at the end of each month we also have a Live Q&A webinar where you get to ask your questions of our guests. >> Sign up for the next one here: https://keepoptimising.com/webinar/ I look forward to helping you keep optimising your marketing very soon! Chloe Thomas, host of the show About our host: Chloe Thomas has been in marketing for over 15 years, she's the author of multiple best selling books on eCommerce and marketing, and the host of the award-winning UK top 5 marketing podcast, eCommerce MasterPlan. Join our email list: https://keepoptimising.com/

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