eCommerce Podcast Network

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Canal • 3 programas

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Marketing

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Marketing

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27/07/2022

Sales Driving Partnerships... with Influencer Marketing

Magda Houalla is the Director of Marketing Strategy at Aspire, the influencer marketing platform for high-growth eCommerce brands that’s used by over 700 brands to manage their influencer marketing. Magda has been deep in the world of creating influencer marketing partnerships that drive sales since 2015 – so it’s really awesome to have someone with her depth of experience here. We're discussing why you should be doing Influencer Marketing in 2022, how to get started, AND the top strategies that are driving results right now. Get all the links and resources we mention at KeepOptimising.com Episode sponsored by Klaviyo **** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://keepopt.com/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

27/07/2022

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35 min
06/01/2021

Marketing Foundations: The Right Tech Stack with eCommerce Tech's Derric Haynie

Derric is the Chief eCommerce Technologist at eCommerce Tech, Since 2014 he’s worked across the eCommerce world – he’s been a marketing agency CEO, and been in house running the marketing for a beauty box subscription box called BoxyCharm (recently sold for $500m to Ipsy) AND helpdesk service Gorgias (recently closed a series A funding for $14m). Derric is all about getting the right tech stack in place for your business. In this episode we discuss just what that means - and Derric shares lots of tips on what you need and how to get it. Get all the links and resources we mention at KeepOptimising.com Episode sponsored by Klaviyo **** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://keepopt.com/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

06/01/2021

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42 min
06/11/2024

Content Marketing: Why You Need a Multiplatform Approach with James Carson, Publishing Strategy

James Carson is a content strategy consultant with some super impressive consumer facing experience including Head of SEO and Social Media at the Telegraph Media Group (huge newspaper in the UK), and MD at History Hit. Right now he’s the founder of Publishing Strategy AND has just launched the AI tools directory NextGenTools.ai. In this episode, we discuss: Why a multiplatform content strategy is important Using AI tools for content creation efficiency Maintaining the human touch in your content Dive in: [04:59] iPhone age boosted social media accessibility and challenges. [07:56] Adapting content for social media is essential. [11:29] Video's promotional value in eCommerce is debated. [16:09] Plan social media strategy based on presence. [19:05] Good technical setup pays off; AI aids cleaning. [22:18] Tools like Synthesia, HeyGen becoming ubiquitous. [25:46] AI-generated content must be clearly labeled, critical. [27:29] Insider Tips from James! Find the notes here: https://keepopt.com/229 Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" **** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://keepopt.com/sponsor **** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://keepopt.com/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

06/11/2024

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36 min
19/07/2023

Community: Just using your Email Marketing to build Community with Katie Skelton

Email marketing specialist and founder of the agency Little Green Duck, Katie Skelton, joins the show to delve into the value of a weekly newsletter. In fact one of her clients called her “a massive email weirdo” so she’s just our type of guest! In this episode we discuss: What you need to know about frequency and spam emailsDebunking the idea that email is a one-way communication toolMaster your short form contentThe metrics spreadsheet Katie usesWhy unsubscribers can still be fans of your business Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" **** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://keepopt.com/sponsor **** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://keepopt.com/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

19/07/2023

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29 min
03/11/2021

Influencer Marketing: What's working right now with Cody Wittick from Kynship

Cody started his Influencer Marketing journey brand-side at QALO (the creators of the silicone wedding ring) spending 3 years growing it from nothing to work with a wide range of influencers – both in size, and interest niche. He then took everything he learnt there to co-found influencer marketing agency Kynship – who focus on building a community of influencers for their clients – not just the transactions. We discuss what tactics are working for Cody's clients right now including - seeding, dark posts, white listings, UGC content, relationship building and much much more. Get all the links and resources we mention at KeepOptimising.com Episode sponsored by Klaviyo **** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://keepopt.com/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

03/11/2021

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30 min
12/02/2024

Scaling Hot Water Bottle Startup CosyPanda to £100k in 16 months with Freddie Winterbotham

Freddie Winterbotham is the co-founder at CosyPanda, sellers of sustainable warmth in the shape of hot water bottles and covers. They sell via their Shopify store, wholesale, and collaborations. Founded in 2022 they’ve already achieved £100k in the first 16 months of trading. Hit PLAY to hear: Freddie’s eCommerce journeyAbout CosyPanda main productWhat Freddie thinks about doing wholesale, trade shows, and D2C activitiesCosyPanda’s marketing hits and missesTheir continued focus on product quality and sustainability Key timestamps to dive straight in: [04:08] Building products around problems people were struggling with. [06:29] The exhaustive nature of trade shows. [08:25] Improving hot water bottles through quality materials. [10:37] Sustainable materials are used for creative covers. [14:20] Paid for big press feature, no result. [18:39] Hot water bottle market not entirely sustainable. [20:13] Plus, hear Freddie’s Top Tips! Contact SHOPLINE >>> https://ecmp.info/shopline . . Checkout the Upflip Podcast https://ecmp.info/upflip This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/ --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

12/02/2024

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27 min
01/05/2023

Latest SEO Tips for 2023 with Freddie Chatt, founder Village Cricket Co

Freddie Chatt is the founder of Village Cricket Co, a WooCommerce site launched in 2020 to sell affordable Cricket gear. Their primary growth engine over the last 3 years has been SEO and content marketing and that’s got them on track to pass £100k in sales this year. In this episode we discuss: Communicating directly with your customersWhere to find effective keyboards to improve SEOHow to arrange shipping and product sourcing in a sustainable mannerWhy operating within a niche market can kick start an eCommerce brand How tailoring your website’s content to a specific demographic can help drive conversions Learn more about Bloomreach >>> ecmp.info/bloomreach . . This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/ --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

01/05/2023

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26 min
6 OCT

Growing Your Subscription Business: iFit’s 4-Bucket Framework for Success with Jeremy McCarty

Jeremy McCarty is the Chief Subscription and Content Officer of iFIT, a global leader in connected fitness via their NordicTrack, Pro-form, and Freemotion brands. In this episode, Jeremy shares his proven 4-bucket framework for building and scaling subscription businesses — from attracting the right customers to keeping them engaged and loyal — so you can turn one-time buyers into long-term brand advocates. Hit PLAY to hear: 🎯 The exact 4-bucket framework Jeremy uses to grow iFIT’s subscription business. 🚀 Why retention is the real growth driver (and how to stop churn before it starts). 🏃 How “magical firsts” can keep new customers hooked from day one. 🌍 The bold content strategy that makes iFIT stand out from every other fitness brand. 🤖 How AI personalizes the user experience — and why it matters for engagement. 💡 The simple mindset shift every eCommerce brand needs to build loyal subscribers. Key timestamps to dive straight in: [03:05] Building Long-Term Customer Relationships [06:42] "Start with the Customer" [12:44] Expanding Fitness Innovations to All [16:26] Effective Audience Acquisition Strategies [17:55] "Delivering Value in First Impressions" [23:27] Listen to Jeremy’s Top Tips! Full episode notes here: https://ecmp.info/563 --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

6 oct

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34 min
18/01/2023

Google Ads 3 Ways to Improve Keywords ROAS with Audience Targeting

Nicki Eggie leads the Paid Advertising team at Reload Digital, Europe’s number 1 rated digital marketing agency for eComm and retail brands! Go team Reload!! Since 2009 the clients they’ve helped include everyone from Wrangler and L’Occitane to Emma Bridgewater and Harper Collins! Nicki is sharing 3 ways to use Audiences to increase the performance of your Google Ads Keywords Campaigns. Digital Gearbox - grab one of 10 free one to one consultations here >> keepopt.com/digitalgearbox **** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://keepopt.com/sponsor **** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://keepopt.com/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

18/01/2023

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33 min
09/06/2018

eCommerce Delivery with Ian Kerr of The Postal Hub Podcast - inflight, PUDO, and more

Today we’re going to be exploring a very important part of the eCommerce customer service mix – the delivery. It’s essential to get your delivery strategy right if you want to get the order in the first place (returns and delivery pricing and speed remain the top reasons customers abandon that order), AND to get the repeat order by giving a great experience. It’s also a profitability battle ground, with customer expectations of faster speed and lower cost only going higher. Joining me to discuss the topic of delivery is Ian Kerr, host of The Postal Hub Podcast, and all round global delivery expert. This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/ --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

09/06/2018

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40 min

Home to shows created to help DTC brands and all those selling products via their own websites to grow, thrive, and enjoy the eCommerce journey.

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eCommerce Podcast Network

Top programas

Sales Driving Partnerships... with Influencer Marketing

Marketing Foundations: The Right Tech Stack with eCommerce Tech's Derric Haynie

Content Marketing: Why You Need a Multiplatform Approach with James Carson, Publishing Strategy

Community: Just using your Email Marketing to build Community with Katie Skelton

Influencer Marketing: What's working right now with Cody Wittick from Kynship

Scaling Hot Water Bottle Startup CosyPanda to £100k in 16 months with Freddie Winterbotham

Latest SEO Tips for 2023 with Freddie Chatt, founder Village Cricket Co

Growing Your Subscription Business: iFit’s 4-Bucket Framework for Success with Jeremy McCarty

Google Ads 3 Ways to Improve Keywords ROAS with Audience Targeting

eCommerce Delivery with Ian Kerr of The Postal Hub Podcast - inflight, PUDO, and more

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