Built To Grow Fitness Business

Tim Lyons and Randy Angsten, Tim Lyons, Randy Angsten
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Built To Grow Fitness Business Podcast

We help gym owners win! This podcast is a deep dive into marketing and excellence for Fitness Professionals. The fitness business industry can be a maze of misinformation and the hosts, Tim Lyons and Randy Angsten, will guide you down the proper path by sharing insights and learnings on marketing, mindset, business, and sales that have helped them grow a multiple 7-figure fitness business. This podcast will build a foundation you can GROW your fitness business on.

  1. 1 DAY AGO

    Simplify To Scale

    Many gym owners are spreading themselves thin, doing their very best, but still not seeing the profits they want. They’re trying everything – boot camps, large group training, offering every possible service under the sun – but they’re still struggling. That’s because more doesn’t always mean better. In fact, focusing on too many services and trying to serve all types of clients can actually hurt your bottom line. Instead, narrowing your focus to what truly makes money is the key to skyrocketing your gym business. It’s simple logic: when you pour your energy into what works – like semi-private training, where clients stay longer and pay more – you stop wasting time and resources on services that drain your business without bringing in revenue. This might sound too good to be true, but simplifying your business model can make your clients more loyal and your profit margins wider. All you need to do is focus on fewer, more profitable services. That’s exactly what Tim and Randy did when they transitioned from large group sessions to a semi-private training model. In this episode, they share the strategies that took their gym to the next level by focusing on data and cutting the fat. Tune in and learn how to transform your gym into a profit machine by focusing on what works. Don’t waste your energy on services that don’t bring results – simplify to scale! Key Takeaways: Intro (00:00)Nashville Growth Summit and future events (01:27)Challenges in reaching a million-dollar gym revenue (02:38)Client retention - large group vs. semi-private (04:10)Importance of revenue per hour (07:02)Emotional attachment to services as a barrier (08:22)Surround yourself with successful people (10:51)Data drives better business decisions (14:43)Closing thoughts (20:12)Additional Resources: - Get your early bird ticket for the 2025 Growth Summit in Nashville  - Get access to the 2024 Growth Summit recordings - Tim's new book - Built to Win by Tim Lyons  - ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group - A tool for deciding on new gym services – 5-Question Matrix  - SOP in a Day Workshop  - An app designed for semi-private training - Semi Private Pro  - Check out our Switch to Semi-Private course  - Business Accelerator Program   - Learn more about The Iron Circle  --- If you haven't already, please rate and review the podcast on Apple Podcasts!

    21 min

  2. 3 DAYS AGO

    The Key to Your Gym's Financial Success

    Making enough sales each month to cover your expenses may feel like a never-ending chase. We see it every day. Gym owners struggle month after month, constantly offering discounts or promotions just to make ends meet. Many gym owners believe that offering discounts, paid-in-full memberships, high-ticket offers, or running challenges will solve their problems. But in reality, focusing on these short-term cash grabs makes their financial situation worse. It brings only short-term relief and long-term stress. To build a financially stable gym, you need recurring revenue. By focusing on consistent, monthly membership sales, you create a solid foundation that keeps your business afloat, month after month, without the constant hustle. In this episode, Tim and Randy break down exactly how you can shift your focus from quick sales to recurring revenue and why this is the secret sauce to long-term success. Tune in and start building a profitable, sustainable gym business today. Let’s dive in! Key Takeaways: Intro (00:00)Recurring revenue is key (01:46)The problem with short-term sales tactics (03:38)The compounding effect of consistent revenue (07:05)The dangers of desperation (08:29)Why patience pays off in gym business (09:24)Avoiding shiny object syndrome (12:44)Additional Resources: - Tim's new book - Built to Win by Tim Lyons  - ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group - A tool for deciding on new gym services – 5-Question Matrix  - SOP in a Day Workshop  - An app designed for semi-private training - Semi Private Pro  - Check out our Switch to Semi-Private course  - Business Accelerator Program   - Learn more about The Iron Circle  --- If you haven't already, please rate and review the podcast on Apple Podcasts!

    17 min

  3. 12 SEPT

    Interest vs. Impact

    We all got into the gym business because we love fitness. So, it’s understandable that gym owners often spend more time learning the latest training techniques than mastering the business side. But that’s also a trap many of us fall into – focusing on what’s interesting rather than what makes an impact. Of course, it’s fun to learn new workout methods, but we have to ask ourselves: is it really growing our business? If we want real business growth, we need to start focusing on the business side – marketing, leadership, and knowing our numbers. Sure, these things can feel boring and uncomfortable. And that’s exactly why most gym owners instinctively avoid them. But that’s exactly what’s holding their business back. To help you avoid such a scenario, in this episode, Tim and Randy explore the challenges gym owners face when balancing their passion for fitness with the need to run a profitable business. They explain the importance of continuous business education, understanding key metrics, and shifting from fitness training to leadership and operational excellence. Tune in to learn how to stop getting distracted by trends, make a real impact in your gym business, and start making decisions that push your business forward. Let’s dive in! Key Takeaways: Intro (00:00)Recap of Perform Better Summit (00:45)Importance of business-focused sessions (02:28)Trainers vs. gym owners (04:40)Interest vs. business impact (05:50)The importance of understanding financials (09:30)Aligning decisions with business growth strategy (12:23)Additional Resources: - Tim's new book - Built to Win by Tim Lyons  - ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group - A tool for deciding on new gym services – 5-Question Matrix  - SOP in a Day Workshop  - An app designed for semi-private training - Semi Private Pro  - Check out our Switch to Semi-Private course  - Business Accelerator Program   - Learn more about The Iron Circle  --- If you haven't already, please rate and review the podcast on Apple Podcasts!

    15 min

  4. 10 SEPT

    Attrition Problems? This May Sting a Bit…

    When was the last time you looked at your client retention rate? Most gym owners don’t remember because they’re so focused on getting new members through the door that they hardly think about the ones slipping out the back. But attrition is silently killing your business. You’re constantly spending more on marketing just to replace members you’ve lost, simply to break even – let alone grow your business, where you need to attract at least five more members than you’ve just lost. It feels like a never-ending race to maintain your client numbers and keep the money flowing each month. But wouldn’t it be great if you only had to replace 5 members instead of 10 each month? That’s the topic of this week’s episode. Join Tim and Randy as they discuss attrition issues and how retention is the hidden key to scaling your gym. They break down the numbers, show you how to calculate your average membership length, and share proven strategies to keep clients coming back. Tune in to learn how to reduce attrition by focusing on client retention and the overall customer experience rather than constantly trying to attract new members. Let’s dive in! Key Takeaways: Intro (00:00)Attrition vs. retention (01:10)Formula to calculate membership length and client lifetime value (03:54)Improving client retention through service delivery (05:22)Targeting the right type of clients for retention (08:20)Maintaining consistency in client experience (09:59)The impact of staffing changes (12:15)Challenges with providing extra services like yoga or spin classes (14:49)Communicating changes to members to avoid attrition (16:14)Making strategic changes like transitioning to semi-private models (18:47) Additional Resources: - Tim's new book - Built to Win by Tim Lyons  - ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group - A tool for deciding on new gym services – 5-Question Matrix  - SOP in a Day Workshop  - An app designed for semi-private training - Semi Private Pro  - Check out our Switch to Semi-Private course  - Business Accelerator Program   - Learn more about The Iron Circle  --- If you haven't already, please rate and review the podcast on Apple Podcasts!

    24 min

  5. 5 SEPT

    Fast Cash, Slow Death - The Dark Side Of Fitness Challenges

    Gym owners often see fitness challenges as an easy way to bring in cash quickly. The plan typically goes like this: launch a challenge, attract a flood of new clients, and enjoy a busy, buzzing gym. What could possibly go wrong? But just a few weeks later, those same clients start to disappear, leaving you struggling to fill the gaps. Some of you may have already been through this, and this is probably a painful reminder of months of rollercoaster revenue and sleepless nights wondering where the next dollar will come from. Why does this happen? Fitness challenges actually shift your focus from building a sustainable business to merely surviving the next few months. They set you back from achieving a steady, predictable stream of income from clients who truly value what you do. So, how can you build a gym filled with loyal, long-term clients who trust your expertise and are committed to their fitness journey with you? Tune in to this episode as Tim and Randy discuss exactly that.  Join them as they reveal the dark side of fitness challenges and share strategies for creating a more sustainable, successful gym. Let’s dive in! Key Takeaways: Intro (00:00)Difference between challenges and bracketed programs (01:10)Impact of challenges on business model (03:13)"Second slide customers" concept (07:02)Ethical concerns about fitness challenges (09:58)Long-term vs. short-term client value (12:28)Revenue patterns in challenge-based gyms (16:39)Closing thoughts on sustainable gym business models (18:11)Additional Resources: - Tim's new book - Built to Win by Tim Lyons  - ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group - A tool for deciding on new gym services – 5-Question Matrix  - SOP in a Day Workshop  - An app designed for semi-private training - Semi Private Pro  - Check out our Switch to Semi-Private course  - Business Accelerator Program   - Learn more about The Iron Circle  --- If you haven't already, please rate and review the podcast on Apple Podcasts!

    19 min

  6. 3 SEPT

    Your Community Won't Save You

    ⁤We often do our best to build a strong community at our gyms. ⁤⁤We host exciting holiday parties, plan fun events, and do everything we can for every client…… ⁤ ⁤Sounds great… but only if you're a client. ⁤ ⁤Because the truth is that despite everything you've done, most of your clients will cancel their membership as soon as they get a better offer. ⁤ ⁤So, why is this happening? ⁤ ⁤Although we believe that creating a welcoming community will keep clients coming back, the truth is - when clients decide it's time to go, nothing can stop them. ⁤⁤It's a tough pill to swallow, but sooner or later, you'll face this reality in your own gym (if you haven't already). ⁤ ⁤The energy spent on building a community might be better invested elsewhere - like ensuring your business remains profitable. ⁤ ⁤By focusing on the fundamentals - raising your prices to match inflation, maintaining exceptional service, and not bending over backward for every client - you could actually secure the long-term health of your gym. ⁤ ⁤Your gym isn't just a community center - it's a business, and you need to treat it that way. ⁤ ⁤Tune in to this episode as Tim and Randy discuss the strategies that will keep your business growing, no matter what challenges come your way. ⁤ ⁤Let's dive in! Key Takeaways: Intro (00:00)Community events don't guarantee client retention (03:00)Emotional decisions can hurt your business (07:41)Price increases are necessary for business sustainability (09:51)Selective client retention strategy (14:34)Focus on core operations, not events (16:00)Additional Resources: - Built to Win by Tim Lyons - Tim's new book, available here - Win an InBody 380 body composition scanner  - Join the waitlist for tickets to the 2024 FitPro Growth Summit - ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group - An app designed for semi private training - Semi Private Pro - Business Accelerator Program winninggym.com/call - Learn more about The Iron Circle  - Jump on a call with Randy --- If you haven't already, please rate and review the podcast on Apple Podcasts!

    20 min

  7. 29 AUG

    Body Composition Chat With InBody

    "This can’t be right!" Every gym owner has heard this at least once from clients who check their BMI and see they’re labeled as "overweight." This isn’t only true for occasional gym-goers but also for those who consistently work out, lift weights, and eat right. It’s clear that BMI is just a number that doesn’t tell the whole story. And it makes us wonder if there’s a better way to measure health. Yes, there is! In this episode, Tim and Randy sit down with Bradley Davie from InBody, who explains why accurate body composition analysis is so important for your gym. Bradley started out teaching physical education before moving to California to work at Lifetime Fitness. His experience with InBody devices inspired him to build a career in sales, marketing, and public speaking with the company. InBody’s technology goes beyond the outdated BMI and gives you a complete picture of your health. It measures everything from muscle mass to visceral fat, providing the insights you need to personalize your fitness journey. In this interview, Bradley shares details about InBody devices and discusses the potential shift from BMI to the more precise Skeletal Muscle Index (SMI). It might sound like a cliché, but you really don’t want to miss this episode. Tune in and find out how your gym can better educate your clients about muscle mass, overall health, and why this data is more important than ever in today’s fitness landscape. Don’t let your competition leave you behind – let’s dive in! Key Takeaways: Intro (00:00)Bradley Davie’s background and journey to InBody (00:54)Overview of InBody and its ecosystem (06:14)InBody’s unique accuracy without empirical estimations (09:59)Shifting gym marketing from weight loss to muscle gain (15:06)Importance of interpreting and using InBody data (21:09)InBody Academy and continuous learning (27:15)Portable InBody devices for external marketing (34:44)Additional Resources: - Check out InBody - Win an InBody 380 body composition scanner  - Join the waitlist for tickets to the 2024 FitPro Growth Summit - ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group - An app designed for semi private training - Semi Private Pro - Business Accelerator Program winninggym.com/call - Learn more about The Iron Circle  - Jump on a call with Randy --- If you haven't already, please rate and review the podcast on Apple Podcasts!

    36 min

  8. 27 AUG

    Stretch Your Revenue With Evans Armantrading Jr.

    Sooner or later, gym owners hit a revenue ceiling, finding themselves stuck making the same amount for a long time. We're all searching for ways to boost income without adding more hours or stress to our day. But can this really go on forever?  Well, maybe not forever, but definitely longer than you might think. In this episode, Randy and Zach chat with a guest who's cracked this code by introducing a new service in his gym that boosted his revenue. Plus, his clients keep coming back for more. Randy and Zach are joined by Evans Armantrading Jr., founder of CNU Stretch, gym owner with multiple locations, and a member of the Iron Circle. And his powerful service is stretch therapy. You might be skeptical – can something as simple as stretching truly be impactful?  Evans says yes, and we agree. When we integrated it into our gym, we saw our revenue increase and marketing costs decrease, all because this service fits seamlessly with what we were already doing. Curious? Tune in to this episode as Evans, Zach, and Randy share how to successfully incorporate stretch therapy into fitness businesses. You don’t want to miss so many valuable tips you can use in your own gym – let’s dive in! Key Takeaways: Intro (00:00)Background on Evans Armantrading Jr. (00:26)The skepticism and eventual acceptance of stretch therapy (02:12)Marketing advantages of offering stretch therapy (04:38)Business model and client conversion strategies (07:56)Profit potential and minimal time investment (12:35)Retention improvements through stretch therapy (18:41)Client acquisition – training vs. stretch therapy (21:43)Benefits of one-on-one stretch therapy sessions (26:00)Stretch therapy promotion on Growth Summit (30:30)Additional Resources: - Unlock your gym’s potential with CNU Stretch - Join the waitlist for tickets to the 2024 FitPro Growth Summit - Win an InBody 380 body composition scanner  - ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group - An app designed for semi private training - Semi Private Pro - Business Accelerator Program winninggym.com/call - Learn more about The Iron Circle  - Jump on a call with Randy --- If you haven't already, please rate and review the podcast on Apple Podcasts!

    33 min
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About

We help gym owners win! This podcast is a deep dive into marketing and excellence for Fitness Professionals. The fitness business industry can be a maze of misinformation and the hosts, Tim Lyons and Randy Angsten, will guide you down the proper path by sharing insights and learnings on marketing, mindset, business, and sales that have helped them grow a multiple 7-figure fitness business. This podcast will build a foundation you can GROW your fitness business on.

Information

  • Creator
    Tim Lyons and Randy Angsten, Tim Lyons, Randy Angsten
  • Years Active
    2019 - 2024
  • Episodes
    577
  • Rating
    Clean
  • Copyright
    © 2019 - 2023 Built To Grow
  • Show Website
    Built To Grow Fitness Business

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