Powerful Marketing Tips podcast Powerful Marketers

Sales are a crucial part of every business, but most businesses struggle with finding the right approach. In this episode, Mari-Liis Vaher from Powerful Marketers leads the discussion on the art of selling without the aggressive tactics that often leave a bad taste in both the seller's and buyer's mouths. Our special guests, seasoned sales professionals Bob Burg and Jeff C West, authors of "Streetwise to Saleswise," share their insights on creating positive sales experiences. 
💭 Quotes:
"The challenge is it really doesn't matter how good the product or service is if you're not able to effectively communicate the message to others." (00:10:26)
“A sales professional, by the very nature of what they do is simply discovering what that other person does need, does want, does desire and helping them to get it." (00:14:14)
“It's what I define as a fusion point. And it's that moment in time when positive emotion and logic merge and combine." (00:16:14)
“Well, you know, in my opinion, marketing is what creates the environment, the culture that when you reach out in a sales process, they're willing to listen and they're willing to say yes to you." (00:20:19)
“Your influence is determined by how abundantly you place other people's interests first.” (00:25:12)
“Giving and receiving are not opposite concepts. They're simply two sides. It's a balance.” (00:27:33)
“It's 100% about how that prospect's life changes, either personally or professionally, and how their life gets better.” (00:37:49)
“AI's a great intern. Just don't let it be the one who's in charge.” (00:48:06)
⌛ Timestamps:
[00:10:04] Inspiration Behind "Streetwise to Saleswise"
[00:19:15] Sales and Marketing Alignment
[00:24:08] The Five Laws from "The Go-Giver"
[00:29:51] Creating Fusion Points
[00:47:45] The Role of AI and Technology in Sales Relationships
 
🔗 Links:
Connect with Bob Burg:
Website: https://burg.com/ 
LinkedIn: https://www.linkedin.com/in/bobburg/ 
Connect with Jeff C West:
Website: https://jeffcwest.com/ 
LinkedIn: https://www.linkedin.com/in/jeffcwest/
Other links mentioned on the episode:
fusionpoints.com
streetwisetosaleswise.com
SalesWiseLive.com
💡 Join the Powerful Marketers Hub to connect with like-minded marketers and entrepreneurs around the world: https://powerful-marketers.com/hub/
⭐ Please give us feedback on this episode: https://powerful-marketers.com/podcast/ 

Employer branding is crucial for attracting top talent to a company. In fact, employer branding and marketing efforts must be aligned, as the image a company projects through its marketing directly impacts its ability to attract and retain quality employees. In this podcast episode, Mari-Liis Vaher from Powerful Marketers interviews Laura Kassin, CEO of a recruitment company Personalileidja, that specializes in helping small businesses find the right talent for their needs.
💭 Quotes:
“Asking feedback is something that you should do in every stage. Even if you're doing the recruitment campaign, you can ask for feedback. For example, why did you decide to apply? What have you heard about us? What do you know about us? And when the campaign is over you can ask for feedback like how did you like the recruitment process, how can we improve it?” (00:04:21)
“So you need to have a really clear picture in your mind as a leader about who it is exactly that you want to find. It's exactly the same as in marketing. You need to have this perfect persona in your mind.” (00:06:53)
“Of course, yeah, it depends on the role, how many steps you need to have. But something I definitely recommend is first, of course, an interview. And there are some nuances about that. You should always have like a prepared, let's say, like a base document where you have the same questions, the same script that you want to ask everybody. And then, of course, some practical tests as well, and something to test the personality.” (00:08:30)
“Nowadays you don't have to take one full-time employee. You have so many other options. You can use virtual assistants, you can have part-time people, you can have independent partners who are, you know, subcontractors basically.” (00:10:37)
“If the person has a growth mindset and they share your company values and they have a good attitude, then they can learn anything. And, you know, most of the time there's always something that you need to teach.” (00:12:52)
“So for me it's quite pointless to go and waste the whole interview on what have you been doing in your previous jobs. What you should be asking is what kind of results have you been producing in your previous jobs. What kind of long-lasting value have you done, achieved, created? If you leave your current job, what is going to stay there to remind everybody of what a great employee you were?” (00:16:25)
“Everything starts from within. So, for example, if you have a product as well, you can have the best packaging, the best ads, the best marketing. But if the product itself, it sucks, then, you know, word is going to travel and people are not going to buy it soon anymore. And with the workplaces, it's the same thing. If the culture is rotten, then people are going to know about it.” (00:28:28)
⌛ Timestamps:
[00:02:06] Why Employer Branding Matters?
[00:06:25] How To Recruit The Right Talent?
[00:15:15] Interview Questions And Scenarios
[00:21:49] Practical Tests In Recruitment
🔗 Connect with Laura Kassin:
Website: https://personalileidja.ee
LinkedIn: https://www.linkedin.com/in/laura-kassin-personalileidja/
Facebook: https://www.facebook.com/laura.kkassin
💡 Join the Powerful Marketers Hub to connect with Laura Kassin and other like-minded marketers and entrepreneurs around the world: https://powerful-marketers.com/hub/
⭐ Please give us feedback on this episode: https://powerful-marketers.com/podcast/ 

Understanding and engaging clients is crucial for the success of any business. It involves building strong relationships with clients and prospects, fostering loyalty, and turning potential clients into long-term partners. By understanding what makes people tick and using effective communication strategies, businesses can overcome challenges in client engagement and improve productivity. In this podcast episode, Mari-Liis Vaher from Powerful Marketers interviews Alan Stevens, an international profiling and communication specialist. His expertise in human pattern recognition has made him a sought-after specialist, regularly featured in national television, radio, and the world's press.
Quotes:
"Your facial features tell us everything about your personality." (00:06:50)
"Well, I'm talking about personality, how somebody likes to think and process, not what they're thinking and processing." (00:19:20)
"Because if we don't connect with them, like tune our transmitter into their receiver, the other person's not comfortable." (00:22:23)
"Yes, if I can read the person, I know how to talk to them the best way, I can really connect with them, I can therefore find out more about what they really need and what they really want, and then I can then show that I've got a service that will provide that, removing their worry, removing their stress, saving them time, saving them money or making them money, and giving the emotional feelings that they want. And the person goes, well, I might be paying $10,000 for something, but I'm making five, 10 times that amount in the return." (00:29:47)
“If I talk about you to other people, 80% of people will listen to me. If you talk about yourself to the same people, the statistics show that about 7% will listen to you. That's why advertising doesn't work really well because they haven't got to know and like you at that point.” (00:32:33)
“No, you put your staff first. You treat them in a way in which they feel that they belong, they contribute, they're valued, because everybody needs that to be productive. And then they will be the ones who actually deal with your customers. So when you put your staff first, you're actually putting your customers first.” (00:33:33)
Timestamps:
[00:04:26] Understanding Human Pattern Recognition
[00:10:48] Live Demonstration of Profiling
[00:20:39] Benefits of Profiling in Business and Marketing
[00:34:08] Utilizing DISC Profiles in Conjunction with Face Profiling
Links:
Connect with Alan Stevens:
Website: https://www.alanstevens.com.au 
LinkedIn: https://www.linkedin.com/in/readingfaces/ 
Facebook: https://www.facebook.com/ReadingFaces/  
💡 PS! If you’d like to learn more about the topic, then you can find the link to Alan’s free course inside the Powerful Marketers Hub: https://community.powerful-marketers.com/
🌟 Please give us feedback on this episode: https://powerful-marketers.com/podcast/ 

Curious about how to navigate the marketing landscape in 2024? Tune in to this episode to discover the top 5 marketing trends expected to happen this year. Mari-Liis Vaher, the co-founder of Powerful Marketers, delves into each trend, highlighting key opportunities and ways to overcome possible obstacles.
 
Timestamps:
(00:01:18) Trend #1: Relationship-Driven Marketing
(00:02:34) Trend #2: Mix and Match AI-Driven and Real Interactions
(00:04:33) Trend #3: Ethical and Sustainable Marketing
(00:05:38) Trend #4: Marketing and Sales Alignment Through Data Analysis
(00:06:58) Trend #5: Content is Still King, but Social Proof Is Queen
 
📖 Read the blog post on the same topic: https://powerful-marketers.com/top-5-marketing-trends-in-2024/
✅ Join the Powerful Marketers Community: https://community.powerful-marketers.com/
✍️ Leave feedback: https://powerful-marketers.com/podcast/

Most people start a business with the hope to gain more freedom, yet often find themselves drowning in a sea of responsibilities. In this podcast episode, Mari-Liis Vaher from Powerful Marketers interviews Nick Cramp, a seasoned professional with three decades of entrepreneurial experience. As a coach, Nick primarily works with adolescent leaders, who are leaders of businesses that have been successful but need to transition to maintain that success and become less dependent on the owner-founder. Tune in to the episode to find out how to stop being the biggest bottleneck of your business.
Quotes:
"My book is also my philosophy, which is better before bigger." (00:02:27)
“And I think that's what keep businesses small is that desire or the need in the owner to control too much.” (00:04:47)
“I think the structure needs to evolve where their role becomes smaller and they grow these other roles around them so that they can dip in and out of those areas, but the accountability for that area sits with somebody else.” (00:07:09)
“Yeah, the second thing is that we haven't actually laid down an organizational playbook. We haven't articulated well enough what we want to happen at each stage in the business, because it's in our head and we do it naturally. And we expect other people bizarrely to understand what we understand without telling them.” (00:12:28)
“We half-delegate which is like being partially pregnant. It just isn't a thing. It's either their responsibility or my responsibility and it's far easier if it sits with a single person rather than it being a joint situation.” (00:18:37)
“The best leaders are the ones that have objectivity from a detached viewpoint." (00:24:32)
“I think the four steps are important because you owe it to yourself. I think you owe it to yourself, but you also owe it to your future self.” (00:29:05)
Timestamps:
[00:07:09] Organizational structure needs clarity and flexibility.
[00:07:09] Playbook with clear guidelines.
[00:18:20] Delegate accountability for effective leadership.
[00:23:46] Objective detachment in business.
Links:
Connect with Nick Cramp:
Website: https://www.nickcramp.com/
LinkedIn: https://www.linkedin.com/in/nickcramp/ 
YouTube: https://www.youtube.com/@nickcramp/ 
Join the Powerful Marketers Community: https://community.powerful-marketers.com/
Please give us feedback on this episode: https://forms.gle/i83qkduH6dpRLytk8 

Networking for referrals can be a valuable strategy for business owners and professionals looking to expand their reach, increase visibility, and create potential partnerships. However, many people find themselves overwhelmed by networking and frustrated by the lack of referrals they receive. In this podcast episode, Mari-Liis Vaher from Powerful Marketers interviews Frank Agin, a thought leader in business networking and professional relationships since 1997. Frank shares his insights on 3 common mistakes people make when networking.
Quotes:
"There have been studies done at Harvard. It was done over years and years. But loneliness is worse for your health than smoking. We need people in our lives." (00:03:01)
“We do business with those we know, we like, we trust.” (00:08:32)
"And it's entirely possible that there are people out there, they're known, and they're liked, but people don't necessarily trust them. And I always tell people there's really two aspects to trust. One aspect of trust is they have to believe in your honesty. And then the second aspect of trust is that they have to believe in your reliability or your capability.” (00:09:58)
“[My parents], they knew me. They liked me. They trusted me. I never got a referral from my parents. Never. You know why? Because I never explained to my parents what a good referral would be for me.” (00:13:57)
“But if they don't know how to recognize opportunities, you're not going to get a referral." (00:14:32)
“And I tell people, it's your job. If you're looking for referrals, it's your responsibility to get the people around you to understand what it means. It's not their responsibility to learn all about you.” (00:17:40)
“And we need to empower people with that language. When you see this, recognize me. When you hear this, recognize it could be a good opportunity for me.” (00:29:04)
“But the exercise I give in my organization is, what I tell people is, don't tell me what you do. Don't tell me you're a marketer. Tell me when you do it.” (00:33:36)
Timestamps:
[00:02:53] Why should we network?
[00:07:53] Mistake #1: There is no relationship
[00:12:55] Mistake #2: Failure to create recognition
[00:24:07] Mistake #3: Not knowing how to talk about what you do
Links:
Connect with Frank Agin:
Website: https://frankagin.com/ 
LinkedIn: https://www.linkedin.com/in/frankagin/ 
Join the Powerful Marketers Community: https://community.powerful-marketers.com/
Please give us feedback on this episode: https://forms.gle/i83qkduH6dpRLytk8