The Art of the Brand

Third Eye Insights
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The Art of the Brand

Welcome to the #1 podcast for business owners on Branding and Strategy. Join Camille Moore and Phillip Millar, two internationally recognized marketing phenoms who tell it like it is. WTF is a Brand anyway? Where is most of the marketing budget going? In this Podcast, Camille and Phillip share their intel and insights without fear of being fired from corporate jobs. Enjoy honest conversations and learn insider secrets about brand disasters, marketing malpractice, and top industry guests, as well as inspiring case studies of companies who’ve killed it. Marketing is storytelling, baby.

  1. 19 NOV

    Why Joker: Folie à Deux's mega budget spelled disaster

    In this episode, Camille and Phillip explore why 'Joker 2' was a massive flop despite its record-breaking predecessor. They discover how ignoring core audiences, pushing against expectations, and making questionable creative choices led to a $300 million brand disaster.

    21 min

  2. 18 NOV

    Unpacking how Victoria's Secret lost its iconic status

    In this episode, Camille and Phillip explore how Victoria's Secret lost its way by straying from its aspirational roots. Can it reclaim its iconic status in the evolving market? Here’s why understanding brand identity and embracing their controversy could have saved them.

    13 min

  3. 21 OCT

    Guest 10: Breaking the Branding Mold with Ashwin (@Shwinnabego)

    In this episode of The Art of the Brand, host Camille Moore sits down with branding expert Ashwinn @Shwinnabego, to dive deep into the current state of branding. Together they discuss the evolving role of social media, the genius behind unconventional campaigns like Nutter Butter’s wild rebrand, and why brands need to lean into creativity, not perfection, to truly stand out. Together, Camille and Ashwin break down how even legacy brands can shake up the status quo by embracing bold, unexpected moves. You can tune in for a thought-provoking conversation on how brands can cut through the noise and make meaningful, lasting connections in a crowded marketplace. Whether launching a startup or managing an established brand, you'll walk away with fresh insights and actionable advice!

    1h 27m

  4. 17 OCT

    Is Nutter Butter's TikTok Strategy a Genius Move or a Disaster?

    In this episode, marketing experts Camille Moore and Phillip Millar dive into the viral world of unconventional brand strategies, using Nutter Butter's recent campaign as a case study. They explore whether all PR, even bizarre and controversial, is truly beneficial in the long term. Is the increase in views and comments worth the potential damage to a brand's image? They also discuss how brands like Sour Patch Kids have successfully navigated the social media landscape by creating engaging, entertaining content without compromising their identity. Tune in for insights on how to strike the right balance between attention-grabbing and brand integrity.

    12 min

  5. 17 OCT

    Future-Proofing Your Brand: How Dr. Laura Devgan Stands Out in a Crowded Market

    In this episode, marketing expert Camille Moore dives into the importance of differentiating your brand in a crowded market, using plastic surgeon Dr. Laura Devgan as a case study. Camille highlights how Dr. Devgan has successfully expanded her brand beyond surgery with a medical-grade skincare line and smart partnerships, like her collaboration with Just Plants smoothie bars. These moves build long-term brand awareness and trust before potential clients are ready for surgery. Camille emphasizes the need for professionals to invest in branding for the future, not just for immediate results. Tune in to learn how to strategically position your brand for long-term success.

    10 min

  6. 9 OCT

    From Good to Great: The Small Details That Elevate Your Brand

    Marketing experts Camille Moore and Phillip Millar explore how small details can transform a good brand into a great one. They reveal how elements as simple as the quality of toilet paper in a luxury hotel can significantly impact customer perception. Using real-world examples from upscale hotels to boutique fitness studios like Barry's, they highlight the importance of delivering a consistent and memorable brand experience. Learn about the "Four Pillars" of branding—Product, Story, Experience, and Consistency—and discover actionable strategies to make a lasting impact. This episode dives into the power of micro wins and why obsessing over details elevates your brand.

    39 min

  7. 30 SEPT

    The Home Depot Case Study: Mastering Customer Experience and Loyalty

    In this captivating podcast episode, marketing experts Camille Moore and Phillip Millar present an in-depth case study on The Home Depot, revealing how the home improvement giant has mastered the art of delivering unparalleled customer experiences. They uncover the strategic initiatives that have set The Home Depot apart—from cultivating a workforce of highly knowledgeable staff to creating a seamless integration between their in-store and online platforms. Through engaging storytelling and real-world examples, Camille and Phillip illustrate how these customer-centric approaches have not only driven exceptional customer loyalty but have also positioned The Home Depot as a leader in the retail industry. Listen in as they dissect the company's customer-first philosophy and extract valuable lessons that other businesses can adopt to craft memorable and efficient shopping experiences that truly resonate with consumers.

    12 min

  8. 26 SEPT

    Guest 09: Tim Papandreou — Demystifying AI & Maximizing its Potential

    In this episode of The Art of the Brand, branding expert Camille Moore dives into the transformative world of AI with futurist and AI expert Tim Papandreou. With a wealth of experience as the former Chief Innovation Officer for San Francisco’s transport agency and a key advisor at Google X, where he contributed to pioneering projects like Waymo, Tim brings unique insights into what AI really is, where it's headed, and how businesses can best harness its power. Together, Camille and Tim discuss how AI can revolutionize workflows, fuel innovation, and enhance brand strategy. Whether you're looking to adopt AI or future-proof your business, this episode is packed with actionable advice on how to leverage AI to stay ahead in an ever-evolving digital world.Guest 09: Tim Papandreou — Demystifying AI & Maximizing its Potential

    1h 7m
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About

Welcome to the #1 podcast for business owners on Branding and Strategy. Join Camille Moore and Phillip Millar, two internationally recognized marketing phenoms who tell it like it is. WTF is a Brand anyway? Where is most of the marketing budget going? In this Podcast, Camille and Phillip share their intel and insights without fear of being fired from corporate jobs. Enjoy honest conversations and learn insider secrets about brand disasters, marketing malpractice, and top industry guests, as well as inspiring case studies of companies who’ve killed it. Marketing is storytelling, baby.

Information

  • Creator
    Third Eye Insights
  • Years Active
    2K
  • Episodes
    66
  • Rating
    Explicit
  • Copyright
    © Third Eye Insights
  • Show Website
    The Art of the Brand

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