The Abigail Peugh Podcast

Abigail Peugh
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The Abigail Peugh Podcast

Tune in every Tuesday for a new episode where your girl is bringing you honest and actionable advice on how to build your online business that supports your life, not the other way around. I am not here to show up and pretend that you only need two hours a day, wifi, and an iPhone to make this work; I'm so sick of that narrative! Instead, on this podcast, we will dive into the nitty-gritty of what's working NOW on social media, how to grow an engaged community that can't wait to buy from you, and the actual work that it takes to have a successful online business with digital products.  You can expect a mix of solo episodes and guest interviews. For my solo episodes, you’ll get to hear me talk to myself and share allll the lessons I'm learning along the way, so just maybe you can avoid my mistakes. For my interviews, I’ll be chatting with seasoned entrepreneurs as well as interviewing my past students to show you that all these “overnight success” stories you're seeing online are just a big fat lie. Myself and every single one of my successful students have past experiences that have led them to where they are today, and it would be such a disservice to only share their wins and not also share their entire journey that got them there.  We're talking all about what it actually takes to build a business online, real strategies, and real conversations about the ups and downs of entrepreneurship. Whether you're just starting out or you're ready to scale your online business, this podcast is here to support you on this wild journey we call entrepreneurship. From marketing and sales strategies to productivity hacks and cycle syncing tips, we cover it all. Grab your sneakers, head out on your hot girl walk, and let’s dive in!

  1. 1 DAY AGO

    How to Turn A Failed Digital Product Launch into Success with Teran Sands - Student Spotlight

    Today I sat down with Teran, a mom of three and accountant who lives on a family compound in Texas. She shares her incredible journey from city life to building a thriving digital product business centered around her unique lifestyle. From struggling with her first digital product to a wildly successful launch from her Family Compound Guide, Taren's story is full of valuable lessons for anyone starting their digital product journey. In this episode, we cover: * How Teran transitioned from city life to creating a family compound * The evolution of her digital product business over 4 years * Her successful launch strategy using a waitlist * How she leveraged viral content (22M views) to drive sales * Simple tech stack recommendations for beginners * The importance of consistent selling activities Key Takeaways: * Discover why your "terrible product idea" might be your biggest success * Find out the counterintuitive reason why simple emails outperform beautiful ones * Learn the hidden power of waitlists (Taren's had 700+ people!) * Uncover why "failing" for 4 years was actually the secret to Taren's success Resources mentioned in this episode: * StanStore * Canva * ManyChat * Flodesk * Rich Girl Reels (my course!) Related Episodes: * Episode 32: Automate Your DMs & Your Digital Product Sales Connect with Taren: * Instagram: @terensands * Instagram: @whatyourcpawantsyoutoknow Connect with me: * Instagram: @abigailpeugh If you loved this episode, be sure to hit subscribe/follow!

    27 min

  2. 19 NOV

    Automate Your DMs & Your Digital Product Sales w/ Natasha Willis

    Today I sat down with Natasha Willis, co-founder of School of Bots, to dive deep into the world of DM marketing automation. From her journey as a digital nomad to building a team that's generated almost $80 million through DM funnels, Natasha shares game-changing insights on leveraging Instagram's DM features to grow your business effectively. In this episode, we cover: * What DM marketing automation is and how it works * When to start using ManyChat * Nine different ways to implement DM automation and automate your sales  * How to structure your content for maximum engagement & sales  * Best practices for automation during launches * Choosing the right keywords for your automations Key Takeaways: DM automation is a powerful tool to monetize your content 24/7Follow a three-post cadence: CTA, engagement, emotionKeep automations conversational and authenticChoose simple, relevant keywords (7 letters max) that are easy to spell Resources mentioned in this episode: * ManyChat * Zapier * Flodesk Connect with Natasha: * Instagram: @natasha.t.willis * Instagram: @schoolofbots * DM "ABIGAIL" to @natasha.t.willis to see example funnels Connect with me: * Instagram: @abigailpeugh If you loved this episode, be sure to hit subscribe/follow! DISCLAIMER: Some links included in this description above might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you! I appreciate you supporting me!

    53 min

  3. 12 NOV

    Instagram Content That Converts: Your Questions Answered (Solo Q&A Episode)

    In this solo episode, I'm answering the questions y'all submitted about creating Instagram content that actually converts into sales! From content scheduling to storytelling, we're covering everything you need to know about creating content that converts into sales! In this episode, I cover: * Structuring your Instagram stories for maximum impact * The truth about "giving value" and what it really means * Smart ways to develop your content calendar without feeling restricted * My approach to sharing personal stories while staying relevant to your audience * Tips for selling products at different price points * The importance of just starting (even if you feel clueless!) Key Takeaways:  Value doesn't always mean information - making someone laugh or feel inspired counts too Having a flexible content framework beats rigid planning Your journey and authentic voice matter more than fancy editing Start creating content and learn from real data instead of getting stuck in preparation Resources mentioned in this episode: * Rich Girl Community * Flip Stick for content creation * Amazon Tripod * Loopy Phone Case for filming Connect with me: * Instagram: @abigailpeugh If you loved this episode, be sure to hit subscribe/follow for weekly social media and business tips! New episodes drop every Tuesday.

    30 min

  4. 5 NOV

    Finding Your Secret Sauce: Social Media Strategy & Video Editing Tips w/ Jera Bean

    Today I sat down with social media educator and speaking powerhouse Jera Bean to dive deep into authentic content creation, video editing techniques, and finding your unique voice online. From her journey through burnout to building a sustainable business model, Jera shares invaluable insights on showing up authentically while creating engaging content that converts. In this episode, we cover: The Four Quadrants of Secret Sauce framework for authentic content creationGame-changing video editing tips that will transform your contentWhy experimenting is crucial for finding what works for YOUSmart ways to batch content without burning outThe importance of bringing personality into your business Key Takeaways: ✨ Stop trying to fit into someone else's content box - your unique approach is your superpower 🎥 You don't need fancy equipment to create engaging videos 🔥 Pattern interruption and layered voice overs are game-changing editing techniques 💫 Being funny isn't required - but showing your human side is ⚡️ Authentic content comes from understanding your foundational, present, professional, and lighthearted "secret sauce" Resources mentioned in this episode: The Video Editing Rodeo CourseCapCut (free editing app)InShotRich Girl Reels Connect with Jera: Instagram: @jera.bean Connect with me: Instagram: @abigailpeugh If you loved this episode, be sure to hit subscribe/follow so you never miss out on these juicy social media tips!

    1h 1m

  5. 29 OCT

    From Burnt Out Vegan Pastry Chef to a Thriving Digital Product Business w/ Clarisse Flon - Student Spotlight

    Today's student spotlight, Clarisse, shares her incredible journey from working 12-hour days as a vegan baker to building a thriving digital product business teaching others how to make amazing vegan pastries. As a French-trained pastry chef with 10 years of experience in vegan baking, Clarisse found herself struggling to maintain her wholesale bakery business after having her daughter. By pivoting to digital products, she was able to create more freedom in her life while helping people all over the world learn to make delicious vegan treats!  In this episode, we cover: Clarisse's transition from running a physical bakery to selling digital coursesThe vegan croissant course that changed everything (and why video was KEY)Her insane Instagram growth Why done is better than perfect Finding your perfect niche (and sticking to it!)What she’s learned from launches that totally floppedWhy sharing your story matters SO muchHer exciting new venture helping other mamas who want to lean into slow-living Resources mentioned in this episode:  Vegan Tart Guide [FREE] Vegan Croissant Course Bundle The Slow Living Mother  Rich Girl Reels  Connect with Clarisse: Instagram: @chefclarisseflon & @theslowlivingmother Connect with Abigail: Instagram: @abigailpeugh Make sure to hit subscribe/follow so you never miss an episode!

    28 min

  6. 22 OCT

    Using Your Story to Build A Community That Will Buy From You with Sun Yi

    In this episode, I chat with storytelling expert Sun Yi about the power of authentic storytelling in content creation and community building. Sun shares his journey from web design to becoming a story coach and offers valuable insights on crafting engaging stories that resonate with your audience. In this episode, we cover: Sun's transition from web design to storytelling and personal brandingThe importance of simplicity and clarity in storytellingSun's "myth, truth, sandwich" approach to crafting compelling storiesHow vulnerability and authenticity build stronger connections with your audienceThe value of testing content on platforms like Threads before sharing on InstagramWhy it's okay to change your opinions and evolve your story over timeTips for sharing personal experiences without oversharingThe power of micro-stories in content creation Sun's advice on storytelling is refreshingly practical and approachable. Whether you're a content creator, online business owner, or just looking to improve your storytelling skills, this episode is packed with actionable tips and strategies for crafting more engaging stories. Connect with Sun: Instagram: @sun.yiNight Owl Nation: Learn more about Sun's storytelling community Connect with me: Follow on Instagram @abigailpeugh for more social media tips and behind-the-scenes of my business journey! Make sure to hit subscribe/follow so you never miss an episode!

    53 min

  7. 15 OCT

    What’s Actually Working For Instagram Growth w/ Shannon McKinstrie

    In this episode, I sit down with Social Media expert Shannon McKinstrie to dive deep into the world of Instagram reels and content creation for online business owners. Shannon shares her journey from TV production to social media management, and offers invaluable insights on growing your Instagram presence authentically, while also having fun! We also chat about how the traditional content pillars are somewhat confusing, and what we both use instead! In this episode, we cover: Shannon's transition from traditional media to social media marketingThe importance of authenticity and personal branding in social mediaDebunking common Instagram myths and misconceptionsTips for creating engaging Reels covers and using appropriate fontsShannon's "Four H's" approach to content creation: Helpful, Heard, Humor, and HappeningsThe power of vulnerability and sharing real-life experiences on social media Shannon's advice on Instagram growth is refreshingly honest and practical. Whether you're just starting out or looking to level up your Instagram game, this episode is packed with actionable tips and strategies. Connect with Shannon: Instagram: @shannonmckinstrieShannon’s Favorite IG Fonts mentioned in the episode: Classic + LiteratureReels Lab: Learn more about Shannon's program for online business owners Connect with me: Follow on Instagram @abigailpeugh for more social media tips and behind-the-scenes of my business journey! Make sure to hit subscribe/follow so you never miss an episode!

    51 min

  8. 8 OCT

    Things I’ve Been Struggling With As An Online Business Owner

    In this raw and vulnerable episode, I break away from my usual light-hearted content to dive deep into the real challenges of balancing entrepreneurship and motherhood. As a digital product creator and online business owner, I open up about my recent struggles, how I'm working through them, and remind my community that social media often shows just a small glimpse of someone's life. In this episode, we cover: The reality of choosing deadlines over family time and why "having it all" might be the biggest myth in businessBody image in the digital age and navigating unexpected physical changesWhy my phone is full of unanswered texts (and why I feel terrible about it)Date night? What's that? Nurturing my marriage amidst the chaosLaundry mountains and desk disasters  Connect with me: Follow on Instagram @abigailpeugh for more unfiltered moments and business insights! Make sure to hit subscribe/follow so you never miss an episode!

    13 min
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About

Tune in every Tuesday for a new episode where your girl is bringing you honest and actionable advice on how to build your online business that supports your life, not the other way around. I am not here to show up and pretend that you only need two hours a day, wifi, and an iPhone to make this work; I'm so sick of that narrative! Instead, on this podcast, we will dive into the nitty-gritty of what's working NOW on social media, how to grow an engaged community that can't wait to buy from you, and the actual work that it takes to have a successful online business with digital products.  You can expect a mix of solo episodes and guest interviews. For my solo episodes, you’ll get to hear me talk to myself and share allll the lessons I'm learning along the way, so just maybe you can avoid my mistakes. For my interviews, I’ll be chatting with seasoned entrepreneurs as well as interviewing my past students to show you that all these “overnight success” stories you're seeing online are just a big fat lie. Myself and every single one of my successful students have past experiences that have led them to where they are today, and it would be such a disservice to only share their wins and not also share their entire journey that got them there.  We're talking all about what it actually takes to build a business online, real strategies, and real conversations about the ups and downs of entrepreneurship. Whether you're just starting out or you're ready to scale your online business, this podcast is here to support you on this wild journey we call entrepreneurship. From marketing and sales strategies to productivity hacks and cycle syncing tips, we cover it all. Grab your sneakers, head out on your hot girl walk, and let’s dive in!

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