Mastering In-Store Marketing: From Shopper Psychology to Ecommerce Growth with Kelley Thornton Ep. 618

Unlock the secrets behind disruptive in-store marketing with Kelley Thornton, a DTC entrepreneur and founder of Purchase Point, a global retail strategy powerhouse. Kelley shares his journey from corporate packaging to mastering shopper psychology, offering insights for anyone curious about retail strategies or transitioning from digital to in-store marketing.

We explore the diverse types of consumers—deal seekers, brand lovers, and value-driven shoppers—and how they navigate retailers like Costco, Target, and Walmart. Learn about current market dynamics, including dollar stores' challenges and Target's mid-market success, and debate discounting versus value-adding tactics to maintain price integrity during economic pressures.

Finally, discover the power of YouTube in building a men's lifestyle brand, starting with Aaron Marino's influencer journey. Uncover how content diversification across platforms like TikTok, Amazon, and paid social helps drive e-commerce success. Gain practical insights into customer acquisition, data-driven marketing, and aligning efforts with finance and sales for sustained growth. Don't miss this episode packed with expert advice to boost your retail and e-commerce strategies.

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Guest Contact Information:

Website: https://www.tiege.com

Linkedin:  https://www.linkedin.com/in/kelleythornton-ceo-tiege-hanley/

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The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. 

Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. 

Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.

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