Navigating the New Landscape of Higher Ed Marketing: Part 2

eCampusnews.com Content Director and host Kevin Hogan continues his conversation with Verlan Stephens, Managing Partner at Agile Education, about the dramatic changes higher education institutions face and how these developments impact their brands and operations.

The pair highlight the significant shift in marketing strategies, particularly the decline of traditional email campaigns and the rise of micro-targeting and digital advertising. Verlin shares valuable insights on how solution providers can adapt their approaches, emphasizing the importance of understanding specific audiences, leveraging engagement data, and crafting tailored messages that resonate deeply with educators.