Making an IMPACT

The Impact Agency

0.0 (0)
MARKETING
EVERY TWO MONTHS

Welcome to Making an IMPACT: Communications insights, hosted by IMPACT CEO, Nicole Webb – your PR and communications podcast. In this series, The IMPACT Agency team explores the emerging, evolving and eclectic in the world of PR, communications and marketing. Each episode will consciously-disrupt current thinking, unpacking and debriefing on current issues, trends and opportunities to challenge the status quo.

15 APR

What’s playing out in the comms landscape

The team dives into current PR trends and watchouts; influencers to crisis management, to AI, to earned media.

19 min
29/11/2023

How agencies support brand marketing

In the final episode of the e-commerce mini-series, our CEO Nicole Webb speaks to IMPACT's Group Account Director Katie Eastment to explore brand building from a communications agency perspective. When working with a new client, the first question that e-commerce businesses will ask an agency is: how will you help us drive sales or return on investment? While this is a loaded question, one of the ways agencies can help is brand building.

18 min
15/11/2023

The evolution of the Modibodi e-commerce business

Modibodi’s Global Chief Marketing Officer shares the brand’s online success story. Liana Lorenzato has worked with Modibodi for almost eight years as the Global Chief Marketing Officer. Overseeing brand, marketing, commercial and communication strategies, and customer experience, she says she has been privileged to see the company evolve from an Australian grassroots start-up to a global business. When she joined the business in 2013, the taboo topic of periods and incontinence was hardly covered in mainstream media. In this episode, IMPACT’s CEO, Nicole Webb, explores with Liana, perhaps one of the greatest online marketing challenges: how do you market a product that no one wants to talk about?

21 min
01/11/2023

E-commerce businesses

Is your brand struggling with customer ‘cart abandonment’? In the first episode of this new three-part series, CEO Nicole Webb speaks to IMPACT’s behavioural insights consultant Kris White about the five phenomena dominating consumer shopping behaviours. When times are good, Australians love to spend. Consumer sentiment is high, business confidence is up, and market competition is healthy.

19 min
21/09/2023

Content creation through the eyes of an influencer

Discover what it takes to influence the influencer. Taking a leap is never easy, least of all with four children (now five) in tow. Leaving a life in London behind, author and educator, Courtney Adamo, decided to sell everything and take her young family on the road to travel. The move led her into the world of social media as a way to capture and share precious travel moments with her family, building an audience base that is now more than a quarter of a million followers strong!

23 min
06/09/2023

The role of the influencer manager

Influencer manager, Lee Sutherland, shares her views on sponsored content, gifting, the power of ‘no’, and what makes a great influencer/brand collaboration. Cutting her teeth in the entertainment industry, Lee Sutherland says she stepped into the world of talent management “accidentally”. After some big life milestones, she started talent management agency, frankie+jet, with a 20-client roster made up of experts with established careers across landscape, nutrition, lifestyle, and parenting.

23 min
16/08/2023

Understanding the complex world of influencers

From post saturation, gifting and channel selection, our CEO and Group Account Director unpack what influencers, and their managers, really want when working with brands. In this first episode of the Influencer Pulse Check podcast miniseries, CEO, Nicole Webb, speaks with Group Account Director, Katie Eastment, about highlights from IMPACT’s 2023 Influencer Pulse Check research. From post saturation, gifting and choosing platforms, Nicole and Katie uncover why the world of influencers and content creators isn’t as spontaneous as it seems.

21 min
07/06/2023

What makes a great influencer - we share our favourites!

IMPACT’s CEO, Nicole Webb, closes out the ‘Influencer’ mini-series talking to Account Director, Trish McGee, and Senior Account Manager, Ebony Stanmore, about what makes a great influencer. Navigating the world of influencers and social media has changed the marketing and public relations landscape over the past 10 years. The task of finding an influencer is a comprehensive process, with the team using a combination of crowdsourcing, direct influencer outreach, and working with agents of influencers and content creators who, in turn, have access to a wide range of contacts in various fields.

14 min

See All (31)

Creator

The Impact Agency
Years Active

2018 - 2024
Episodes

31
Rating

Clean
Show Website

Making an IMPACT

Making an IMPACT

What’s playing out in the comms landscape

How agencies support brand marketing

The evolution of the Modibodi e-commerce business

E-commerce businesses

Content creation through the eyes of an influencer

The role of the influencer manager

Understanding the complex world of influencers

What makes a great influencer - we share our favourites!

About

Information

Making an IMPACT

Episodes

What’s playing out in the comms landscape

How agencies support brand marketing

The evolution of the Modibodi e-commerce business

E-commerce businesses

Content creation through the eyes of an influencer

The role of the influencer manager

Understanding the complex world of influencers

What makes a great influencer - we share our favourites!

About

Information