14 episodios

Everything you need to know about marketing a Small Business on a budget.

Very Good Marketing Amy Miocevich

    • Economía y empresa

Everything you need to know about marketing a Small Business on a budget.

    How to Convert Your Customers into Lifelong Fans

    How to Convert Your Customers into Lifelong Fans

    It’s not enough to just have customers who purchase your products. you need them to become loyal fans who rave about your brand to others.

    In the 14th episode of Very Good Marketing, Amy Miocevich and Shannon Crosby talk about the five key KPIs and the non-negotiables that significantly increase the number of fans of a property management company. They delve deeper into the possible reasons behind customers becoming detractors and how you may turn the table around.

    If you're a Small Business owner looking to take your customer relationships to the next level, then this episode is for you.

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    Discover the bottlenecks of your Small Business: https://verygoodmarketing.com.au/bottleneck-quiz/ 

    Visit Very Good Marketing website: https://verygoodmarketing.com.au/

    • 33 min
    Lead to Customer: Designing a Sales Process that Converts

    Lead to Customer: Designing a Sales Process that Converts

    Join marketing expert Amy Miocevich and Shannon Crosby as they continue their dive into converting leads to customers in this must-listen podcast episode.

    In this episode, Amy dives into the touchpoints involved in the lead conversion process, and why it's crucial to design a process that works for your specific business. Drawing on an example from a property management company, she explores the key touchpoints that can make or break a sale, and how to capture and deliver the process consistently for the best possible results.

    Whether you're a business-to-business or business-to-consumer company, this episode is something you shouldn’t miss. Tune in now!

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    Know more about Catalytic Mechanism here: https://hbr.org/1999/07/turning-goals-into-results-the-power-of-catalytic-mechanisms

    Schedule your plans: https://calendly.com/

    Learn how to embed video into your email: https://biteable.com/blog/video-email-marketing/
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    Know your Small Business' bottlenecks: https://verygoodmarketing.com.au/bottleneck-quiz/

    Visit Very Good Marketing website: https://verygoodmarketing.com.au/

    • 34 min
    How to Improve Your Small Business' Conversion Rate

    How to Improve Your Small Business' Conversion Rate

    If you’re on the phone with your customer and you’re talking for more than 50% of the time, then you’re doing it wrong.  

    In this 12th episode of Very Good Marketing, Amy and Shannon explore the critical impact of prioritizing customer needs in Small Business operations. Throughout the podcast, they share practical strategies for engaging in productive conversations, adding value to the customer, and promoting knowledge-sharing within the team.

    Learn about these game-changing techniques, which you can implement right away to improve your conversion rate. Tune into the podcast now.

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    Learn and take the bottleneck quiz   

    Visit Very Good Marketing website   

    • 29 min
    How to Convert Leads into Customers

    How to Convert Leads into Customers

    Small Business Owners are in the best position to convert leads into customers as they know their customers best and they are the ones that can do it better than anyone else. But oftentimes, when their business grows, they need to pass the reign to someone else, which changes the dynamics of their business.   

    In the 11th episode of Very Good Marketing, Amy and Shannon shares a story of a previous client who had experienced a drop in conversion, the steps they took to identify the bottleneck and how they solved it by using Customer Relationship Management (CRM).   

    If you're a small business owner looking to maintain your conversion rates without micromanaging, this episode is for you.

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    Pipe Drive

    Learn and take the bottleneck quiz 

    Visit Very Good Marketing website 

    • 27 min
    How to Turn Soft Leads into Forever Customers

    How to Turn Soft Leads into Forever Customers

    Join Amy Miocevich and Shannon Crosby as they delve into the world of soft leads and uncover how to turn these curious prospects into loyal customers. From the importance of lead nurturing to the best strategies for keeping them engaged, this 10th episode of the Very Good Marketing will give you the tools you need to maximize your chances of conversion.

    So, whether you're a seasoned business owner or just starting out, tune in and learn how to marry your soft leads into your business.

    • 31 min
    The Essential Elements of a Small Business Website

    The Essential Elements of a Small Business Website

    In this episode of the Very Good Marketing, hosts Amy Miocevich and Shannon Crosby talk about the six S's that can make a big difference to your website, which streamlines the website building process and encourages visitors to take that next step.

    Transform your website's performance. Tune in to the podcast.

    • 33 min

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