Digital Sustainability and the Elephant in the Room

Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers. Your host is Paul Marden, CEO of Rubber Cheese.

Fill in the Rubber Cheese 2024 Visitor Attraction Website Survey - the annual benchmark statistics for the attractions sector.

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Show references:

https://aerstudios.co.uk/

https://www.linkedin.com/in/jamesliweb/

Tools for Sustainability:

https://ecograder.com/

https://www.websitecarbon.com/

James Hobbs is a people-focused technologist with over 15 years experience working in a range of senior software engineering roles with a particular focus on digital sustainability.
He is Head of Technology at creative technology studio, aer studios, leading the technology team delivering outstanding work for clients including Dogs Trust, BBC, Historic Royal Palaces, and many others. Prior to joining aer studios, James was Head of Engineering at digital agency Great State, where he led a multi-award-winning software engineering team working with clients including the Royal Navy, Ministry of Defence, Honda Europe, the Scouts, and others.

He also has many years experience building and running high-traffic, global e-commerce systems while working at Dyson, where he headed up the global digital technical team.

Transcription: 

Paul Marden: Welcome to Skip the Queue, a podcast for people working in and working with Mister attractions. I'm your host, Paul Marden. 

The last twelve months have been the warmest of any twelve month period since records began. And while over 70% of attractions have a sustainability policy, only 12% have actually tested the CO2 emissions of their website. In today's episode, we're joined by James Hobbs, Head of Technology at aer studios and a member of the Umbraco Community Sustainability Team. James shares some easily actionable tips to reduce the emissions of your website. 

Paul Marden: James, welcome to skip the queue. Lovely to have you. 

James Hobbs: Thanks for having me. 

Paul Marden: So we always start with some icebreaker questions. So it would be unfair if I didn't inflict the same pain on you. 

James Hobbs: Go for it. 

Paul Marden: Let's start with a nice one, I think. What actor would you want to play you in a film about your life? 

James Hobbs: I mean, instinctively, I'd say someone like Jack Black. Just think he's really funny. A lot more funny than me. I'm not sure how much of a resemblance there is. He's got a much better beard than I do someone. Yeah. If there's gonna be an adaptation, I'd like it to be funny. 

Paul Marden: I like th