Skip the Queue

Rubber Cheese
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Skip the Queue

Skip the Queue is for visitor attraction owners, directors and suppliers who want to improve their organisations and deliver a better experience for their guests. Each episode we speak with inspiring industry experts who share their knowledge of what really makes an attraction successful. This podcast is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers.

  1. Sustainability and Performance: How Greener Websites Drive Better Results

    2 DAYS AGO

    Sustainability and Performance: How Greener Websites Drive Better Results

    In this episode, Oz Austwick and Sinead Kimberley explore key trends in the latest report on visitor attraction websites, focusing on the inclusion of multi-site operators and its impact on technology choices. They discuss how sustainability practices can improve website performance, making them faster and more efficient, which in turn benefits both user experience and revenue. The hosts also highlight the ongoing issue of complex booking processes and advocate for reducing steps to improve conversion rates. Mobile optimization is another major topic, with the data showing a significant number of attractions still failing to test their mobile sites despite rising mobile traffic. Finally, they tackle the role of discounts, revealing that offering them can significantly boost sales, challenging industry norms that discourage discounting.

    39 min
  2. Cambridge Science Centre - A Nomadic attraction that finally found a home

    30 OCT

    Cambridge Science Centre - A Nomadic attraction that finally found a home

    In July this year, Cambridge Science Centre opened its new building, returning to the real world after having been a science centre without a building for several years. In this episode, Paul is joined by some of their team. Andrew Farrer, Head of Programmes and Delivery, Rebecca Porter, Head of Development, and Mandy Curtis, the Head of Exhibitions. Together they talk about socks, medieval history, and the trials and tribulations of opening a new building from scratch and the benefits now the site has opened.

    53 min
  3. Building a Sustainable Future: Real-World Solutions for Visitor Attractions

    9 OCT

    Building a Sustainable Future: Real-World Solutions for Visitor Attractions

    In this episode Paul looks back at some of the key points in previous episodes of the podcast relating to sustainability in the Visitor Attraction Sector, and takes us on a deep dive through some of the things he's learned from the Website Survey Rubber Cheese carries out every year.

    34 min
  4. Roller Coaster Royalty: The UK Theme Park Awards Unveiled

    26 SEPT

    Roller Coaster Royalty: The UK Theme Park Awards Unveiled

    Paul Marden kicked off the first Rubber Cheese get-together of the season. The team is virtually reunited after an epic day at the UK Theme Park Awards at Thorpe Park. Joining Paul for this chat are Oz Austwick, Sinead Kimberley, and Andy Povey, who will be talking about all the cool stuff they saw at the awards. Special guests from the awards include: Paul Kelly (BALPPA) Neil Poulter (Thorpe Park) Ross Ballinger (Drayton Manor) Danielle Nicholls & Sophie Tickle (Alton Towers) Jennifer Howlett & Charlotte Peirce-Gregory (Legoland)

    38 min
  5. Viral Monkeys and Marketing Magic - A recipe for social media success

    11 SEPT

    Viral Monkeys and Marketing Magic - A recipe for social media success

    In this episode Oz travels to Trentham Monkey Forest near Stoke on Trent to speak to Josh Torlop, Marketing and Pr Manager. Josh talks about the challenges of being a one man marketing team, the downside of globally viral social media content, and what life is like working with a forest full of monkeys.

    34 min
  6. Putting the customer at the heart of everything we do. CX in the real world

    7 AUG

    Putting the customer at the heart of everything we do. CX in the real world

    On today's episode, I speak to Stephen Priestnall, the CEO of oomph, a CX focused agency based in the UK and UAE who help clients to understand people and design better experiences. We're going to go back to first principles and understand what customer experience is all about and understand what attractions can do better to serve the needs of their customers.

    42 min
  7. Why you absolutely should take part in the 2024 Visitor Attraction Website Survey

    17 JUL

    Why you absolutely should take part in the 2024 Visitor Attraction Website Survey

    In today's episode, Oz Austwick and Paul Marden talk about the Rubber Cheese Visitor Attraction Website Survey. After six weeks of data collection, we've seen some really interesting insights that we'll share and we'll also announce a new digital sustainability initiative that we're really excited about.

    42 min
  8. Digital Sustainability and the Elephant in the Room

    3 JUL

    Digital Sustainability and the Elephant in the Room

    The last twelve months have been the warmest of any twelve month period since records began. And while over 70% of attractions have a sustainability policy, only 12% have actually tested the CO2 emissions of their website. In today's episode, we're joined by James Hobbs, Head of Technology at aer studios and a member of the Umbraco Community Sustainability Team. James shares some easily actionable tips to reduce the emissions of your website.

    40 min
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About

Skip the Queue is for visitor attraction owners, directors and suppliers who want to improve their organisations and deliver a better experience for their guests. Each episode we speak with inspiring industry experts who share their knowledge of what really makes an attraction successful. This podcast is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers.

Information

  • Creator
    Rubber Cheese
  • Years Active
    2019 - 2024
  • Episodes
    115
  • Rating
    Clean
  • Copyright
    © 2024 Carbon Six Digital Limited trading as Rubber Cheese and Skip the Queue
  • Show Website
    Skip the Queue

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