Harnessing Digital Solutions in Pharma: A Deep Dive with Paulo Gentil

Meet Paulo Gentil, digital solutions manager at Abbvie, a man with insights to share and stories to tell, all woven into the fabric of his rich Brazilian culture. He’ll spin you a tale about football that's so compelling, you'll start seeing the game in a different light. This game of strategy, teamwork, and shared responsibility, Paulo argues, mirrors the trials and triumphs of building a successful company. So, what if we hired a footballer as a digital solutions manager? Paulo has some intriguing thoughts on that.

As we step into the world of digital transformation, we explore its impact on various generations in the workplace. Change management is a dance we all need to learn, and Paulo explains why it's crucial to engage everyone in understanding the value of digital solutions. From AI-driven Next Best Action in customer engagement to the role of artificial intelligence in pharmaceutical companies, this conversation underscores the importance of embracing new technologies for staying competitive in a digitized world.

Finally, we delve into the challenges faced by the pharmaceutical industry in customer engagement. Paulo draws comparisons with companies like Amazon, emphasizing the significance of understanding and solving real customer problems. From regulations to diversifying markets, we navigate the complexities of the industry before we wrap up with a treasure trove of career advice from Paulo that is sure to leave you inspired. Tune in to this episode for an amalgamation of culture, technology, and the art of building a successful career!

(06:21 - 08:18) Superstar Teams and Shared Responsibility

(10:31 - 11:47) Change Management and Digital Transformation

(17:28 - 18:33) AI's Impact on Decision-Making

(20:52 - 21:35) Measuring Actions vs. Words

(26:10 - 28:27) Pharmaceutical Companies in the Digital Age

(32:18 - 34:22) The Importance of Patient Career Planning

(00:04) Digital Customer Experience and Brazilian Culture

This chapter welcomes Paulo Gentil, the digital solutions manager at ABV, to discuss his journey and insights on customer engagement and digital solutions. Paulo shares his perspective on the importance of carnival in Brazilian culture and his dream football team. He also discusses the similarities between building a successful football team and a successful company, emphasizing the importance of teamwork and shared responsibility. Paulo gives his thoughts on hiring a footballer as a digital solutions manager and shares two possible answers. Overall, this chapter provides a unique global perspective on customer engagement and digital solutions from a seasoned expert in the field.

(11:03) Digital Transformation and Change Management

This chapter explores the impact of digital transformation on different generations in the workplace. We discuss the importance of change management when implementing new technologies and the need to demonstrate the value of digital solutions to all team members. Additionally, we touch on the role of AI in customer engagement for pharmaceutical companies, specifically highlighting the concept of Next Best Action (NBA) driven by AI to personalize interactions with customers. Overall, the conversation emphasizes the necessity of embracing change and adopting new technologies to remain competitive in the ever-evolving digital landscape.

(23:06) Pharmaceutical Industry Customer Engagement Challenges

This chapter explores the challenges faced by pharmaceutical companies in achieving effective customer engagement, such as complex regulations and the need to adapt to different markets. We draw parallels to companies like Amazon and discuss the importance of understanding and solving real problems for customers rather than simply offering solutions. We also touch on the role of data in driving digital transformation and improving customer experience. The chapter ends with a question about what